Improving Marketing ROI by Properly Leveraging Procurement (Procurement Series)
When it comes to Marketing Procurement, there is no doubt CMOs can get more for less by focusing on assets that deliver great results in this space – people with the right mindset in the right assignments applying the right skills measured by the right metrics. In this webinar, Gerry Preece, Consultant, External View Consulting Group, Co-Author, Buying Less for Less, and former Global Director of Marketing Procurement at Procter & Gamble will outline key insights and takeaways for having the right marketing procurement approach to deliver results.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Friday, January 25, 2013 at 1:00pm|
|Ends:||Friday, January 25, 2013 at 2:00pm|
Consultant, External View Consulting Group
Co-Author, Buying Less for Less
Former Global Director of Marketing Procurement at Procter & Gamble