Improving Marketing ROI by Properly Leveraging Procurement (Procurement Series)

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When it comes to Marketing Procurement, there is no doubt CMOs can get more for less by focusing on assets that deliver great results in this space – people with the right mindset in the right assignments applying the right skills measured by the right metrics. In this webinar, Gerry Preece, Consultant, External View Consulting Group,  Co-Author, Buying Less for Less, and former Global Director of Marketing Procurement at Procter & Gamble will outline key insights and takeaways for having the right marketing procurement approach to deliver results.

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when

Start: Friday, January 25, 2013 at 1:00pm

End: Friday, January 25, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Gerry Preece
Consultant, External View Consulting Group
Co-Author, Buying Less for Less
Former Global Director of Marketing Procurement at Procter & Gamble