| |
 

Assessing the Price/Value of Your Agency Relationship - A Top Down and Bottom Up Approach (Procurement Series)

This event is over.
Webinar Description

In this webinar, Bob Cauley, Partner and Co-Founder and Tim Bajraktari, Partner and Co-Founder - Beekman and Associates will share their industry expertise by providing a global perspective on how to assess and benchmark the value and price of the services you receive from your agency. This will include a look at historical approaches as well as current industry best practices and a discussion of future trends. The presentation will include a discussion on the 4A's 2012 Labor Billing Rate Survey, defining and benchmarking marketing assets, trends in global compensation, and the impact of the move to digital marketing services.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Friday, March 8, 2013 at 1:00pm
Ends:Friday, March 8, 2013 at 2:00pm
Presenter

Bob Cauley
Partner and Co-Founder
Beekman and Associates

Tim Bajraktari
Partner and Co-Founder
Beekman and Associates

All Upcoming Webinars

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Native Advertising – Hype or Hope?

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Creating a Digital Ecosystem

Webinar 

See all events