Assessing the Price/Value of Your Agency Relationship - A Top Down and Bottom Up Approach (Procurement Series)

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In this webinar, Bob Cauley, Partner and Co-Founder and Tim Bajraktari, Partner and Co-Founder - Beekman and Associates will share their industry expertise by providing a global perspective on how to assess and benchmark the value and price of the services you receive from your agency. This will include a look at historical approaches as well as current industry best practices and a discussion of future trends. The presentation will include a discussion on the 4A's 2012 Labor Billing Rate Survey, defining and benchmarking marketing assets, trends in global compensation, and the impact of the move to digital marketing services.

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when

Start: Friday, March 8, 2013 at 1:00pm

End: Friday, March 8, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Bob Cauley
Partner and Co-Founder
Beekman and Associates

Tim Bajraktari
Partner and Co-Founder
Beekman and Associates