How Caribou Coffee Uses Social Platforms To Guide And Grow Their Brand (Digital & Social Media Series)
Caribou Coffee was recently named the most recommended coffeehouse chain in online conversations according to a study by the Zocalo Group earlier this year. An important contribution to the company's offline success has been Caribou Coffee's effective utilization of social media to create a powerful digital community. In this session, Dawn Keller - Senior Director of Business Solutions & Innovations and Sarah Townes - Director of Brand Communications, will discuss the company's social media efforts, including their most recent "You + Your Bou" campaign, which encourages consumers to tweet about how the Caribou brand fits into their lives on a daily basis. Dawn and Sarah will share how Caribou Coffee is leveraging social platforms to engage customers outside of the brick and mortar while also developing a better understanding of their guests to better serve them in the future.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, June 20, 2012 at 3:00pm|
|Ends:||Wednesday, June 20, 2012 at 4:00pm|
Senior Director of Business Solutions & Innovations
Director of Brand Communications