Best Practices for Global Marketing Management

Today, more than ever, marketers and procurement professionals need to better understand the marketing landscape from a global perspective given the growth of BRICs, N11, and the stagnation of developed countries.

This webinar will cover the process of managing global business. Utilizing case studies of successful global marketing, not only will you gain insight into the key factors that determine global branding vs. local, or local, branding, but you will also learn about effective strategies for your global or local:

• Media
• Distribution
• Pricing
• Advertising
• Agency Selection

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Avi Dan is a former board member at two of the largest global agencies, Saatchi & Saatchi and Euro RSCG. As Euro RSCG's first Worldwide Executive Director, Avi oversaw 230 offices in 75 countries, covering all aspects of marketing and advertising from "traditional" to digital. In his 30+ year career, Avi managed Procter & Gamble businesses at D'Arcy (now Publicis) and Colgate-Palmolive at Y&R. Avi earned his MBA from Columbia Business School