Rex Briggs, CEO
Mr. Briggs is known as one of the world's leading experts in media effectiveness measurement. His expertise comes from direct experience measuring and improving the performance of a wide range of marketing programs on and offline. The firm's services help clients achieve insight from advertising and marketing measurement and increase ROI for their marketing spend. Recent clients include Ford, Kraft, Colgate, McDonald's, Nestle, Procter & Gamble, and Kimberly-Clark.
Rex was named one of the dozen "Best and Brightest" in Media and Technology by Ad Week, and one of the people to "watch and learn from" according to BrandWeek. He has been honored with the Atticus Award for his work in Direct Marketing, the Tenagra Award for outstanding contribution to branding and the Fernanda Monti award for his work in CRM. Rex has also won international research awards for his work in understanding website effectiveness and online advertising. Most recently his work in understanding the effects of advertising in television, magazine and online was nominated for the prestigious John and Mary Goodyear award for best international research. Rex has consulted in over twenty countries worldwide. His research has been translated into a half dozen languages and taught at leading universities around the world.
Rex has recently published What Sticks, a new book that reviews a five year research project that tracked $1 billion in advertising expenditure by 36 major marketers. The studies were designed to track media expenditure in real-time, and offer solutions on how marketers can improve ad effectiveness.