Everything You Wanted To Know About OBA Self-Regulation

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Everything You Always Wanted to Know about OBA Self-Regulation - But Were Afraid to Ask

Last October, ANA and a coalition of other industry groups launched a comprehensive new self-regulatory program for Online Behavioral Advertising (OBA).  This program protects the privacy of consumers and gives them the ability to exercise choice and control over the data used by marketers to create OBA.  The program was created to respond to the call of the Federal Trade Commission (FTC) for a robust, effective self-regulatory program for OBA that provides transparency, knowledge and choice for consumers.  More information about the program is available at www.AboutAds.info

A large number of marketers and ad networks have already joined the program.  However, OBA has become a hot topic in Washington, DC.  Several policymakers, both in Congress and at the FTC, have proposed a government-run “Do Not Track” regime to restrict interest-based advertising in the online marketplace.   To prevent an overly restrictive legislative regime from being implemented, it is vital that the business community aggressively embraces the self-regulatory program.   We need to show that our industry can effectively protect the privacy interests of consumers in the online marketplace, while ensuring the economic viability of advertising based content on the Internet.   This webinar will provide detailed information on the new OBA self-regulatory program and how your company can join and answer the key questions you may have.

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Start: Wednesday, March 30, 2011 at 1:00pm

End: Wednesday, March 30, 2011 at 2:00pm



Stuart Ingis

Partner, Venable

Stuart Ingis, a partner at Venable LLP, is nationally recognized as a leading attorney on privacy, marketing, advertising, and E-Commerce and Internet law. Mr. Ingis co-leads Venable's privacy practice, which won the Chambers and Partners award of excellence in 2009 for the top privacy practice in the United States. Mr. Ingis has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine. Mr. Ingis regularly represents companies in the media, communications, Internet, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other Federal and state agencies. Mr. Ingis also regularly counsel clients on privacy and marketing issues and practices. He also serves as counsel to the cross-industry effort that has developed self-regulatory principles for online behavioral advertising.

Dan Jaffe

Executive Vice President, Government Relations, ANA

Dan Jaffe joined the Association of National Advertisers, Inc. in 1985 as Senior Vice President and head of ANA's Washington office. He was promoted to Executive Vice President in 1989.

Previously, Mr. Jaffe spent 11 years on House and Senate staffs and was committee counsel to the Senate Commerce, Science and Transportation Committee. After receiving his master's degree in Public and International Affairs at Princeton, he earned his law degree at the University of California at Berkeley.

Since 1985, Mr. Jaffe has been a principal architect of the advertising industry's strategy of expanding the First Amendment protection of advertising. Mr. Jaffe has worked with leading constitutional scholars and advertising advocates to elevate the legal status of commercial speech. Contemporaneously, Mr. Jaffe has been an energetic advocate of advertising rights on Capitol Hill, before the Federal Trade Commission, and in a wide range of public forums.

Scott Meyer

CEO and Founder, Evidon

Scott Meyer created Evidon (formerly Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC, the global private equity firm that is supporting the company. From 2005-2008, Scott was President and CEO of About.com, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. In addition to his role at About.com, he was the General Manager of the company's flagship website, The New York Times on the Web. He also served as vice president, strategic planning for The Boston Globe. Before joining The New York Times Company, Scott was with Multex.com (a venture-backed company which was acquired by Reuters in 2003 after a successful IPO in 1999), where he was Vice President and General Manager of its business-to-consumer division. Before beginning his media career, Scott worked in management consulting at The Boston Consulting Group and in investment banking at Merrill Lynch & Co. Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics. Scott also interned in the US Senate and in the Office of Management and Budget as a recipient of a White Internship from the Taubman Center for Public Policy at Brown. He has an M.B.A. from Harvard Business School.

Lee Peeler

President and CEO, National Advertising Review Council (NARC)

C. Lee Peeler, Esq., is President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB).

Mr. Peeler is responsible for leading the advertising industry's system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of NARC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to industries that are not yet regular participants and consults with representatives of foreign governments on the value of industry self-regulation.

Mr. Peeler joined NARC and BBB in 2006, following a 33-year career at the Federal Trade Commission (FTC), where he held a number management positions. While at the FTC, he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.)

He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security. During his time at the FTC Mr. Peeler served as the Commission's Fair Credit Reporting Act program manager, worked on the implementation of the recommendations of the 1977 Privacy Protection Study Commission and participated in the Commission's data security, identity theft and privacy programs. Mr. Peeler received his B.A. and J.D. degrees from Georgetown University.