About the ANA

Since 1910 the Association of National Advertisers have commanded the industry agenda through enhancing career development and advancing the interests of marketers.

Discover how you can benefit from being an ANA member.

Growth: It's in Our DNA

Since 1910 we have proudly served as the voice of the marketer.

Our thriving, close-knit community comprises 50,000 individuals from more than 1,000 leading companies of every shape and size. Our members represent 15,000 brands — among the most powerful and influential in the world — that collectively spend $400 billion in marketing and media annually. By focusing relentlessly on driving growth and shaping the future of marketing, the ANA makes a difference for all marketers, their brands, and the industry.


A Message from Our CEO, Bob Liodice

If you asked me to crystallize ANA's purpose, it would be: to drive growth. Those three words are at the heart of every product and service we offer, every leadership program we champion, every stand we take in Washington, D.C. By focusing relentlessly on driving growth, we make a difference for you, your brands, and our marketing industry. I invite you to learn all the ways our innovative programs and industry-leading initiatives help make a difference in your efforts to drive growth.


ANA's History

  • 1911

    Chevron and Coca Cola join the ANA join as members of the ANA.
  • 1912

    Kodak and Johnson & Johnson join as members of the ANA.
  • 1913

    P&G and GE join the ANA.
  • 1914

    ANA created the Audit Bureau of Circulations for print periodicals.
  • 1932

    Paul West becomes the ANA’s first full-time president.
  • 1934

    ANA and industry groups form the Traffic Audit Bureau.
  • 1936

    Advertising Research Foundation (ARF) founded with 4A's
  • 1960

    Peter W. Allport becomes the ANA’s second president.
  • 1984

    Dewitt F. Helm Jr. becomes the ANA's third president.
  • 1988

    ANA and other trade orgs combine to form the Ad Tax Coalition.
  • 1994

    John Sarsen becomes the ANA's fourth president.
  • 1996

    With a coalition of 40 advertisers, the FFPF was created.
  • 2003

    Bob Liodice becomes the ANA's fifth president.
  • 2010

    ANA celebrates its 100th year.
  • 2014

    ANA acquires BAA and BMA.
  • 2015

    AEF becomes a subsidiary of the ANA.


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