About the ANA

Leadership and Marketing Excellence

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 640 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.

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ANA Annual Report

The ANA strongly believes that it has a responsibility not only to help our members, but also serve the industry.  We saw tremendous growth, accomplishment and progress, all captured in our latest Annual Report.

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Latest News

ANA Welcomes Entries for 15th Annual Multicultural Excellence Awards

The ANA (Association of National Advertisers) is now accepting entries for its annual Multicultural Excellence Awards. The Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.

Association of National Advertisers (ANA) Recommends Marketers to Pay for ‘Measurably Viewable’ Digital Advertisements

The Association of National Advertisers (ANA) today advised its membership to transition their digital investment strategies to pay for digital advertisements that are measurably viewable. Speaking to a cross-industry audience at the 2015 ANA Advertising Financial Management Conference, ANA CEO Bob Liodice stated that marketers’ digital ad investments must satisfy the minimum Opportunity to See (OTS) requirements.

4A’s and the ANA Create Cross-Industry Task Force to Establish Best Practices in Transparency

The 4A’s (American Association of Advertising Agencies) and the ANA (Association of National Advertisers) are taking decisive action to address concerns about media transparency. Bringing together industry leaders from the marketer and agency communities, the task force’s goals are to identify material issues and to address them with constructive dialogue and pragmatic courses of action.

ANA Study Reveals Strong Client/Agency Relationships

Clients and their agencies have strong relationships but there is significant dissatisfaction about the quality of the briefing process and compensation agreements according to the ANA’s (Association of National Advertisers) survey report “Enhancing Client/Agency Relations 2015.”

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Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.

Publications from the ANA

New for 2015, the ANA has introduced two digital magazines aimed at B-to-C and B-to-B marketers. These complimentary publications cover key issues and feature real insights from the industry’s top experts.

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