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Insights of the Week

The Creative Group: 2015 Salary Guide

See the salary data for more than 125 interactive, design, marketing, advertising, and PR positions, a formula for localizing salaries by market, hiring trends, and best practices, and more.

Millennials: The Innovation Generation

Brands are leveraging their marketing on innovation — a word that has become synonymous with their target Millennial audience. The shift to marketing content as interactive experiences is just one of the key strategies marketers are employing to foster consumer loyalty among the Millennial population.

The Death of Privacy

Eric Vaughn-Flam, senior partner at Sanders Ortoli Vaughn-Flam Rosenstadt, weighs in on a recent Delaware law that permits access to digital accounts and devices of the deceased or incapacitated, and the law’s effect on privacy.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

Recommendations for marketers looking to evaluate their analytics needs and get the most out of their campaigns, from Adam Harris, vice president of product at Collective.

Toyota’s Total Market Model

One of the first brands to specifically target multicultural markets, Toyota has developed a long-term solution to total market advertising by creating content that has mass transcultural appeal and is also based on insights unique to certain ethnic audiences.

In Three Minutes
2015 ANA Advertising Law & Public Policy Conference

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