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Insights of the Week

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

The traditional sales process needs to reflect the digital age even as changing consumer behaviors impact the sales tools and content used by B-to-B marketers.

McCormick & Co.’s Content Marketing Innovation Story

By focusing on consumer stories, McCormick made content marketing an integral part of its overall strategy and drove brand engagement.

B-to-B Video: The Comedy Writes Itself

Tim Washer, comedy writer and senior marketing manager of social media at Cisco, shares tips for using humor in creating quality videos and creative challenges brands face.

Marketing Imperatives for a B-to-B Digital Marketing Program

To improve its efforts, CDW leveraged insights from its customers and incorporated these marketing imperatives into its digital ad program.

Big Names Take on Programmatic

This report from Centro explores the adoption of programmatic buying among big brands and digital publishers and looks at the rise of the programmatic media specialist in media agencies.

The ANA's Digital and Social Media Conference
A 3-Minute Overview

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Upcoming Events

Strategic Couponing

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Keeping up with Your Growing Marketing Technology Portfolio

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BAA Legal: Best Practices in Privacy, Data Security, and Information Governance Programs

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Integrating a Cross-Channel Strategy with Programmatic Advertising

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ANA/Effies Effective Marketing & Media Insights @ Citi (Members Only Conference)

Long Island City , NY

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Upcoming Local Events

BMA Regional Conference 2015 Sightlines: New Angle, New Lens on B2B Marketing

Westminster, CO

Connecting the dots… “leveraging B2B market research to develop winning go-to-market strategies"

Atlanta, GA

Marketing Leaders Luncheon Series: Brent Adamson

Chicago, IL

Strategies to Optimize Trade Show Investment

Parsippany, NJ

ME Show Awards Party

St. Louis, MO

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