Strategically setting, leading, and supporting the execution of marketing's measurement agenda.

Measurement is a core discipline of marketers and is deeply woven into all aspects of today's marketing agenda. Measurement is the key to gaining crucial business insights, carrying out successful ad campaigns, making data-driven business decisions, and generating strategic growth.

Marketers can leverage the Measurement for Marketers (MFM) practice, which drives needed changes in measurement, analytics, and research. MFM helps marketers navigate a complex measurement ecosystem, while educating them on business-impacting changes and fostering a measurement and research community.

 

MFM's leadership helps marketers through:

Education on business-impacting changes and initiatives.

Leadership of industry initiatives, including the ANA Cross-Media Measurement Initiative.

Community creation for marketing and media measurement practitioners.

Upcoming Events


Measurement & Accountability Committee

Offering measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.

Upcoming meetings:

September 29

Previous meetings:

May 24


Measurement Day

Outcomes & Impact Conference

Taking you inside the measurement control center to highlight the critical importance of outcome and impact measurement to all areas of business.


Webinars

Identity 101: Everything You Need to Know about Identity in Measurement
Available to watch on-demand. Recorded May 18, 2022

Demystifying Intrinsic In-Game Advertising
Available to watch on-demand. Recorded February 9, 2022

ANA Measurement & Accountability Conference

The ANA Measurement & Accountability Conference showcases the top priorities of the measurement industry in a single event with high-profile speakers and industry game-changers.

 

Mark Your Calendars

Join us at the 2022 ANA Measurement & Accountability Conference on September 14-16 in Carlsbad, Calif. or virtually to connect with your peers and tap into the latest insights.

Register today

See What You Missed

Watch the highlight video from the 2021 ANA Measurement & Accountability Conference, which showcased the future of the industry and demonstrated how marketers are reimagining measurement.

Revisit last year's event

Speaker Opportunities

Measurement for Marketers is always looking for qualified presenters for our various events, providing valuable insights and learnings into the world of measurement.

Contact us to learn more

ANA Cross-Media Measurement Initiative

Delivering a complete and transparent view of ad exposure across all media.

New market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. One of the biggest challenges facing marketers is the inability to assess how many people their ad campaigns reached and how often across all media.

The ANA Cross-Media Measurement Initiative is focused on creating a transparent, privacy-compliant measurement solution using a first-party data-based approach. Led by marketers, this industry-wide initiative unites stakeholders spanning the entire advertising ecosystem, including digital platforms, media companies, the VAB, 4A's, and their corresponding members. Strategic partners also include the MRC, serving as a key advisor, and industry vendors, operating as executing parties. See the full list of project partners (PDF).

Join the Cross-Media Measurement Initiative

Please email measurement@ana.net to learn more about joining this initiative.

contact us

Data, Tech, and Measurement Partners

acxiom

adelaide

kinesso

kinesso

marketbridge

neustar

nielsen

oracle

tiktok

usps

zeta