Fuel your business results. Grow enduring brands.

Leverage the marketer-led, peer-driven network built to elevate B2B

About us

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

Topics include:

  • Customer Experience
  • Account-Based Marketing
  • Demand Generation
  • Lead Generation
  • Sales and Marketing Alignment
  • Employer Branding
  • Marketing to Small Business (SMB)
  • Brand Purpose
  • Digital Transformation
  • Data and Analytics
  • Marketing Technology
  • Content Marketing

B2B Events

B2B Committees

Engage and exchange ideas with your peers while driving industry thought leadership.

B2B Webinars

Monthly one hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.

Thought Leader Thursday Webinars

Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.

B2B Marketer Magazine

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

B2B Marketer

Digital B2B Content Needs an Overhaul

by Michael Bradford, 2 days ago

Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.

B2B Marketer

A B2B Content Marketing Quandary

by John Wolfe, 2 weeks ago

B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.

B2B Marketer

Email Marketing Is Changing

by Marie Griffin, 3 weeks ago

Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

B2B Media

    ANA B2B Marketing Partners

     

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