The marketer-led, peer-driven network built to elevate B2B
Fuel your business results. Grow enduring brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Connect with the ANA B2B Community
B2B Marketing Conferences
Guided by the ANA Growth Agenda, the 2023 Masters of B2B Marketing Conference, presented by LinkedIn, covered the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more.
At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.
Industry Conferences
Experience a mix of insightful content, networking, and entertainment at these high-quality events.
| December 4th |
2023 ANA B2B Marketing Conference | A Virtual Experience Virtual Event (Eastern Time) |
| June 12th |
2024 ANA Masters of B2B Marketing Conference Naples |
Members Only One-Day Conferences
Enjoy insightful content in a collegial atmosphere, at member locations across the U.S.
| November 14th |
Navigating Customer Experience: Challenges, Insights, Solutions Hosted by NBC (In-Person Only) New York |
Recent highlights from our conferences:
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.
Account-Based Marketing
Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.
Previous meetings:
May 17, 2023
February 22, 2023
September 20, 2022
April 26, 2022
Upcoming meetings:
No events are currently scheduled. Please check back for future events or click the button below to see all available account-based marketing.
B2B
Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.
Previous meetings:
February 10, 2023
December 14, 2022
November 8, 2022
September 13, 2022
Upcoming meetings:
| October 3rd |
B2B Committee: Using AI to Create Real Value IRL San Francisco |
Customer Experience
Developing effective communications that elevate customer experience for key constituents.
Previous meetings:
November 16, 2022
May 24, 2022
March 24, 2022
Upcoming meetings:
| December 12th |
Customer Experience Committee Meeting Virtual Meeting (Eastern Time) |
B2B Webinars
Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key B2B marketing topics. Webinars are complimentary for ANA members.
B2B Webinar Series
These quick, easy-to-digest sessions are typically held on the first Wednesday of the month and are programmed around the intersection of B2B and key pillars of the ANA Growth Agenda.
Upcoming webinars:
| November 1st |
Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace (B2B Marketing Webinar Series) 60 Minutes |
Thought Leader Webinar Series
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer.
Upcoming webinars:
Catch up on recent webinars:
Recognizing excellence in results-driven marketing, the ANA B2 Awards is the most prestigious awards program dedicated solely to B2B marketing and communications. The winners of the 2023 ANA B2 Awards were announced on June 6, 2023, during the B2 Awards Gala at the ANA Masters of B2B Marketing Conference.
Recent Insights
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
ANA Business Marketing Partners
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.