Business Marketing | ANA

Fuel Business Results. Grow Enduring Brands.

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content through local and regional events, committees, and webinars to help members advance their careers and business, stay connected, and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.

Connect with the ANA B2B Community

2024 Masters of B2B Marketing Conference logo banner

As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference explored and celebrated not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.

From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference acted as a compass guiding attendees through the ongoing transformation of B2B marketing, as speakers uncovered breakthrough strategies, discussed the marketing/sales/C-suite relationship, unveiled insights from a groundbreaking marketing measurement study, and more. See what you missed.

register for the 2025 conference

B2B Committee

Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.

November 21 B2B Committee Meeting
Virtual Meeting (Eastern Time)
Account-Based Marketing Committee

Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.

October 8 Account-Based Marketing Committee Meeting: Strategies and Future Directions - Insights from the One-Day Conference
Virtual Meeting (Eastern Time)
Customer Experience Committee

Developing effective communications that elevate customer experience for key constituents.

No events are currently scheduled. Please check back for future events or click the button below to see all available customer experience committee.

B2B Webinar Series
The B2B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.
October 2nd B2B Marketing Webinar Series
30 Minutes

Put Your Best Work in the Spotlight

Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications.

Awards were presented to top-performing B2B marketer and agency teams at the 2024 B2 Awards Gala, held during the 2024 ANA Masters of B2B Marketing Conference. Get inspired by past winners through case studies available here and through our content library.

Leverage the ANA's B2B Insights

B2B Business Partners

Take the Next Step

Contact the B2B team at to learn more about how you can get involved with the ANA Business Marketing Practice.

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