Fuel your business results. Grow enduring brands.
Leverage the marketer-led, peer-driven network built to elevate B2B
About us
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Topics include:
- Customer Experience
- Account-Based Marketing
- Demand Generation
- Lead Generation
- Sales and Marketing Alignment
- Employer Branding
- Marketing to Small Business (SMB)
- Brand Purpose
- Digital Transformation
- Data and Analytics
- Marketing Technology
- Content Marketing
Upcoming B2B Events
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.
B2B Webinars
One-hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.
Thought Leader Thursday Webinars
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.
June 2 – NBCUniversal on Content as Means of B2B Connection - Register now!
Explore Previous Webinars:
Interested in participating on the 2022 B2 Awards jury?
Register here and we will notify you.
B2B Marketer Magazine
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers
There are several reasons B2B buyers seek out new vendors, ranging from a problem with an existing solution to relocating the business. But the reality is that buyers could be on the hunt for new vendors at just about any time. That's why marketers need an "always-on" approach to providing relevant content, according to a recent study, making sure they get on the short list of potential suppliers.
Will Social Become the Dominant Media for B2B Brands?
Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.
How to Start an ABM Program That Works
A rising number of B2B marketers are starting to adopt account-based marketing (ABM) strategies. But developing ABM programs can't be done quickly, and it requires a concerted effort to align sales and marketing departments.
B2B Media
ANA B2B Marketing Partners
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.