About us

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

B2B Marketing Topics

• Customer Experience
• Account-Based Marketing
• Demand Generation
• Lead Generation
• Sales and Alignment Marketing
• Employer Branding
• Marketing to Small Business (SMB)
• Brand Purpose
• Digital Transformation
• Data and Analytics
• Marketing Technology
• Content Marketing