Fuel your business results. Grow enduring brands.
Leverage the marketer-led, peer-driven network built to elevate B2B
About us
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
Topics include:
- Customer Experience
- Account-Based Marketing
- Demand Generation
- Lead Generation
- Sales and Marketing Alignment
- Employer Branding
- Marketing to Small Business (SMB)
- Brand Purpose
- Digital Transformation
- Data and Analytics
- Marketing Technology
- Content Marketing
B2B Events
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership.
B2B Webinars
Monthly one hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.
January 6 – David Aaker on: Owning Game-Changing Subcategories
March 31 – How B2B Marketers Penetrate the C-Suite
April 7 – ADA on: Moving From Transaction to Attraction
May 5 – Panasonic on: Creating Relevant and Timely Conversations with Qualified Buyers
Thought Leader Thursday Webinars
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.
August 5 at 3:00 p.m. ET, TriNet on: Recruiting and Onboarding in a Virtual or Hybrid Environment
August 19 at 1:00 p.m. ET, Cargo on: Strategies and Perspectives on Marketing to Small Businesses
B2B Marketer Magazine
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
B2B Marketer
Marketers Are Tightening Their Belts
B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.
B2B Marketer
Bridging the Gap Between Live and Virtual Events
A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.
B2B Marketer
Building Teams of Teams
Against the backdrop of seismic changes in customer behavior, B2B companies are taking major steps to optimize their marketing assets and cultivate more collaboration among disparate teams who share the same goals.
B2B Media
ANA B2B Marketing Partners
