The marketer-led, peer-driven network built to elevate B2B
Fuel your business results. Grow enduring brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Topics include
- Account-Based Marketing
- Brand Purpose
- Content Marketing
- Customer Experience
- Data and Analytics
- Demand Generation
- Digital Transformation
- Employer Branding
- Lead Generation
- Lead Scoring
- Marketing Technology
- Marketing to Small Business (SMB)
- Sales and Marketing Alignment
New Categories! New Specialty Awards!
Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications.
Upcoming Events
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.
B2B Webinars
Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key B2B marketing topics. Webinars are complimentary for ANA members.
B2B Webinar Series
ANA B2B Webinars are typically held on the first Wednesday of the month at 3 p.m. ET. These quick, easy-to-digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda.
Upcoming webinars:
January 4: 2023 Digital Marketing Predictions and Resolutions
March 1: Hyper-Personalization Realized – Register now!
Explore Previous Webinars:
ADA on: Moving From Transaction to Attraction
Mita Mallick and Lan Phan on: DE&I in B2B Marketing
Pfizer on: Podcasts Utilization
Thought Leader Webinar Series
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer.
Upcoming webinars:
Check back soon for 2023 events!
Explore Previous Webinars:
Bloomberg on: Future-proofing Your Business Strategy
LinkedIn on: Linking Buying Situations to Sales
Previous B2B Marketing Conferences
Experience a mix of insightful content, networking, and entertainment at these high-quality events. Presentations and videos from past conferences are available exclusively for ANA members.
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.
At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.
Recent highlights from our conferences:
Recent Insights
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
ANA Business Marketing Partners
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.