Fuel your business results. Grow enduring brands.
Leverage the marketer-led, peer-driven network built to elevate B2B
About us
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
Topics include:
- Customer Experience
- Account-Based Marketing
- Demand Generation
- Lead Generation
- Sales and Marketing Alignment
- Employer Branding
- Marketing to Small Business (SMB)
- Brand Purpose
- Digital Transformation
- Data and Analytics
- Marketing Technology
- Content Marketing
B2B Events
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership.
B2B Webinars
Monthly one hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.
January 6 – David Aaker on: Owning Game-Changing Subcategories
March 31 – How B2B Marketers Penetrate the C-Suite
April 7 – ADA on: Moving From Transaction to Attraction
May 5 – Panasonic on: Creating Relevant and Timely Conversations with Qualified Buyers
Thought Leader Thursday Webinars
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.
B2B Marketer Magazine
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
B2B Marketer
Digital B2B Content Needs an Overhaul
Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.
B2B Marketer
A B2B Content Marketing Quandary
B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.
B2B Marketer
Email Marketing Is Changing
Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.
B2B Media
ANA B2B Marketing Partners
