Fuel your business results. Grow enduring brands.

Leverage the marketer-led, peer-driven network built to elevate B2B

About us

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

Topics include:

  • Customer Experience
  • Account-Based Marketing
  • Demand Generation
  • Lead Generation
  • Sales and Marketing Alignment
  • Employer Branding
  • Marketing to Small Business (SMB)
  • Brand Purpose
  • Digital Transformation
  • Data and Analytics
  • Marketing Technology
  • Content Marketing

B2B Events

B2B Committees

Engage and exchange ideas with your peers while driving industry thought leadership.

B2B Webinars

Monthly one hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.

Thought Leader Thursday Webinars

Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.

B2B Marketer Magazine

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

B2B Marketer

Marketers Play for Keeps

by Morgan Strawn, 1 week ago

Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.

B2B Marketer

Video Takes on a Central Role

by Chuck Kapelke, 3 weeks ago

B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

B2B Marketer

Marketers Are Tightening Their Belts

by Patricia Yeager, 1 month ago

B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

B2B Media

    ANA B2B Marketing Partners

     

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