Fuel your business results. Grow enduring brands.

Leverage the marketer-led, peer-driven network built to elevate B2B

About us

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

Topics include:

  • Customer Experience
  • Account-Based Marketing
  • Demand Generation
  • Lead Generation
  • Sales and Marketing Alignment
  • Employer Branding
  • Marketing to Small Business (SMB)
  • Brand Purpose
  • Digital Transformation
  • Data and Analytics
  • Marketing Technology
  • Content Marketing

Do you have what it takes to win?

Put your best work in the spotlight and start your submission today!

B2B Events

B2B Committees

Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.

B2B Webinars

Monthly one hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.

Thought Leader Thursday Webinars

Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.

B2B Marketer Magazine

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

B2B Marketer

Setting a Brand-New Stage for B2B Buyers

by Marie Griffin, 1 week ago

Improving the customer experience (CX) is a major priority for B2B marketers, according to a recent Forrester study, as companies look for new and creative ways to deliver their content across the purchasing landscape. Having comprehensive measurement programs may be half the battle.

B2B Marketer

A New Year Brings in Sharper Collaboration for B2B Players

by Marie Griffin, 1 month ago

B2B brands continue to struggle getting the most out of their marketing technology stack. The problem ranges from a lack of training among sales and marketing teams to the integration of all of their disparate software programs. But that's starting to change, as companies put more strategies in place based on collaboration.

B2B Marketer

Digital B2B Content Needs an Overhaul

by Michael Bradford, 1 month ago

Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.

B2B Media

    ANA B2B Marketing Partners

     

    Take the Next Step

    Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.

    Contact Us