The marketer-led, peer-driven network built to elevate B2B
Fuel your business results. Grow enduring brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Topics include
- Account-Based Marketing
- Brand Purpose
- Content Marketing
- Customer Experience
- Data and Analytics
- Demand Generation
- Digital Transformation
- Employer Branding
- Lead Generation
- Lead Scoring
- Marketing Technology
- Marketing to Small Business (SMB)
- Sales and Marketing Alignment
Upcoming Events
B2B Marketing Conferences
Experience a mix of insightful content, networking, and entertainment at these high-quality events. Presentations and videos from past conferences are available exclusively for ANA members.
Guided by the ANA Growth Agenda, the 2023 Masters of B2B Marketing Conference, presented by LinkedIn, covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.
At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.
Recent highlights from our conferences:
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.
Account-Based Marketing
Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.
Previous meetings:
May 17, 2023 | February 22, 2023 | September 20, 2022 | April 26, 2022
Upcoming meetings:
| September 13th |
Account-Based Marketing Committee Meeting - In Person and Virtual Chicago |
B2B
Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.
Previous meetings:
February 10, 2023 | December 14, 2022 | November 8, 2022 | September 13, 2022
Upcoming meetings:
| October 3rd |
B2B Committee Meeting Virtual Meeting (Eastern Time) |
| November 9th |
B2B Committee Meeting Virtual Meeting (Eastern Time) |
Customer Experience
Developing effective communications that elevate customer experience for key constituents.
Previous meetings:
November 16, 2022 | May 24, 2022 | March 24, 2022
Upcoming meetings:
| December 12th |
Customer Experience Committee Meeting Virtual Meeting (Eastern Time) |
B2B Webinars
Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key B2B marketing topics. Webinars are complimentary for ANA members.
B2B Webinar Series
These quick, easy-to-digest sessions are typically held on the first Wednesday of the month and are programmed around the intersection of B2B and key pillars of the ANA Growth Agenda.
Upcoming webinars:
| September 6th |
B2B Marketing Webinar Series 60 Minutes |
| November 1st |
B2B Marketing Webinar Series 60 Minutes |
Thought Leader Webinar Series
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer.
Upcoming webinars:
| September 28th |
B2B Thought Leader Webinar Series: Presented by Anteriad 60 Minutes |
| October 12th |
B2B Thought Leader Webinar Series: Presented by Stein IAS 60 Minutes |
Catch up on recent webinars:
Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications. The winners of the 2023 B2 Awards will be announced on June 6 during the Awards Gala taking place at the ANA Masters of B2B Marketing Conference.
Recent Insights
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
ANA Business Marketing Partners
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.