Business Marketing

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.

Topics include

Account-Based Marketing
Brand Purpose
Content Marketing
Customer Experience
Data and Analytics
Demand Generation
Digital Transformation

Employer Branding
Lead Generation
Lead Scoring
Marketing Technology
Marketing to Small Business (SMB)
Sales and Marketing Alignment

B2B Marketing Conferences

Experience a mix of insightful content, networking, and entertainment at these high-quality events. Presentations and videos from past conferences are available exclusively for ANA members.

Guided by the ANA Growth Agenda, the 2023 Masters of B2B Marketing Conference, presented by LinkedIn, covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.

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The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, brought together top marketing minds in strategy and best-in-class execution to share insights about the latest trends and hottest topics in marketing.

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At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.

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Recent highlights from our conferences:

Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

3 months ago

Why B2B Is the Next Big Thing in Marketing

5 months ago

How EY Puts the Customer at the Center of Everything

10 months ago

Leveraging Brand Purpose for Human-Centered Marketing Impact

10 months ago

B2B Committees

Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.

Account-Based Marketing

Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.

Previous meetings:

February 22, 2023 | September 20, 2022 | April 26, 2022

Upcoming meetings:

May 17th	Account-Based Marketing Committee Meeting Virtual Meeting (Eastern Time)
September 13th	Account-Based Marketing Committee Meeting Virtual Meeting (Eastern Time)

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Business Marketing

Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.

Previous meetings:

February 10, 2023 | December 14, 2022 | November 8, 2022 | September 13, 2022

Upcoming meetings:

October 3rd	B2B Committee Meeting Virtual Meeting (Eastern Time)
November 9th	B2B Committee Meeting Virtual Meeting (Eastern Time)

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Customer Experience

Developing effective communications that elevate customer experience for key constituents.

Previous meetings:

November 16, 2022 | May 24, 2022 | March 24, 2022

Upcoming meetings:

December 12th

Customer Experience Committee Meeting
Virtual Meeting (Eastern Time)

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B2B Webinars

Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key B2B marketing topics. Webinars are complimentary for ANA members.

B2B Webinar Series

These quick, easy-to-digest sessions are typically held on the first Wednesday of the month and are programmed around the intersection of B2B and key pillars of the ANA Growth Agenda.

Upcoming webinars:

May 3rd	A Radically Better Future: Creating Narratives that Inspire Change (B2B Marketing Webinar Series) Webinar
September 6th	B2B Marketing Webinar Series Webinar

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Thought Leader Webinar Series

Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer.

Upcoming webinars:

September 28th	B2B Thought Leader Webinar Series: Presented by Anteriad WEBINAR
October 12th	B2B Thought Leader Webinar Series: Presented by Stein IAS WEBINAR

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Catch up on recent webinars:

The Promise of Hyper-Personalization Realized

4 weeks ago

Happy New Year! 2023 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen

2 months ago

Linking Buying Situations to Sales

4 months ago

Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder

4 months ago

Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications. The winners of the 2023 B2 Awards will be announced on June 6 during the Awards Gala taking place at the ANA Masters of B2B Marketing Conference.

Join us to celebrate!

Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.