Fuel your business results. Grow enduring brands.
Leverage the marketer-led, peer-driven network built to elevate B2B
About us
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content via local/regional events, committees and webinars to help members advance their careers and business, stay connected and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
Topics include:
- Account-Based Marketing
- Brand Purpose
- Content Marketing
- Customer Experience
- Data and Analytics
- Demand Generation
- Digital Transformation
- Employer Branding
- Lead Generation
- Lead Scoring
- Marketing Technology
- Marketing to Small Business (SMB)
- Sales and Marketing Alignment
Upcoming B2B Events
B2B Committees
Engage and exchange ideas with your peers while driving industry thought leadership. Click on a committee name to find out more about its purpose, its members, and to explore previous meeting content.
B2B Webinars
One-hour ANA Business Marketing Webinars are typically held on the first Wednesday of the month at 3 p.m. ET and are complimentary to client-side marketer corporate members of the ANA. These quick, easy to digest sessions are programmed around the intersection of "B2B" and key pillars of the ANA Growth Agenda. Log in. Register. Learn.
Upcoming webinars:
January 4: 2023 Digital Marketing Predictions and Resolutions – Register now!
Explore Previous Webinars:
Thought Leader Thursday Webinars
Hear from ANA Business Marketing Practice partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.
Check back soon for 2023 events!
Explore Previous Webinars:
B2B Marketer Magazine
Through best practices, case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.
How Akamai Answered the 'Why' Regarding Its Brand Purpose
Soon after Kim Salem-Jackson was promoted to EVP and CMO at Akamai in 2021, she realized the company was missing its "why," or how to articulate its brand purpose. After getting buy-in from the CEO, she proceeded to build a coalition across the company to answer the question and integrate the brand purpose throughout the organization.
The B2B Buying Cycle Is Revving Up
The B2B purchasing cycle accelerated in the last two and half years, a new study reveals. To keep pace, marketers need to ramp up their efforts to collaborate with customers and prospects on business and research projects and help ease their pain.
B2B SMBs Can Excel in Content Marketing
Content marketing has become de rigueur among SMB companies, but the outcomes leave a lot to be desired. Instead of taking a scattershot approach to generating original content, SMBs need to pick just one content initiative that's valuable enough to cut through the proverbial clutter.
ANA B2B Marketing Partners
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.