Business Marketing | ANA

Fuel Business Results. Grow Enduring Brands.

The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.

We produce proprietary, actionable insight-driven content through local and regional events, committees, and webinars to help members advance their careers and business, stay connected, and prosper.

Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.

All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.

B2 Awards logo

Recognizing excellence in results-driven marketing, the B2 Awards are the most prestigious awards program dedicated solely to B2B marketing and communications. This preeminent awards program is open to ANA members and nonmembers, both internal and external agencies, corporate marketing teams, media firms, and marketing solutions providers. Get inspired by past winners through case studies available in our content library.

Awards will be presented to top-performing B2B marketer and agency teams at the 2024 B2 Awards Gala, June 13 in Naples, Fla. during the 2024 ANA Masters of B2B Marketing Conference. All are welcome to attend as part of your conference registration. B2 Awards Gala-only tickets are also available for $499.

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Connect with the ANA B2B Community

2024 Masters of B2B Marketing Conference logo banner

As the B2B landscape continues to transform, the 2024 Masters of B2B Marketing Conference, June 12–14 in Naples, Fla., will explore and celebrate not only tried-and-true priorities like go-to-market strategies and demand generation but innovative ideas and insights that go beyond B2B boundaries.

From the influence of generative AI to the shifting dynamics of buyer behaviors, this conference is a compass guiding you through the ongoing transformation of B2B marketing. Join us as this year's speakers uncover breakthrough strategies, discuss the marketing/sales/C-suite relationship, unveil insights from a groundbreaking marketing measurement study, and more.

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Members Only One-Day Conferences

Enjoy insightful and engaging content in a collegial atmosphere at member locations across the U.S. to collect actionable ideas from fellow ANA members that can drive growth within your organization.

May 8th ANA Business Marketing Half-Day Conference: Unleashing Business Innovation in Atlanta
B2B Committee

Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.

No events are currently scheduled. Please check back for future events or click the button below to see all available b2b committee.

Account-Based Marketing Committee

Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.

May 16th Account-Based Marketing Committee Meeting: Weaving ABM into the Fabric of Business Success
Virtual Meeting (Eastern Time)
Customer Experience Committee

Developing effective communications that elevate customer experience for key constituents.

No events are currently scheduled. Please check back for future events or click the button below to see all available customer experience committee.

Leverage the ANA's B2B Insights

B2B Business Partners

Take the Next Step

Contact the B2B team at to learn more about how you can get involved with the ANA Business Marketing Practice.

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