Fuel Business Results. Grow Enduring Brands.
Fuel Business Results. Grow Enduring Brands.
The goal of the ANA Business Marketing Practice is to elevate B2B by advancing the unique nature of business marketing and fostering a sense of community among our savvy members who market in the “considered purchase” space.
We produce proprietary, actionable insight-driven content through local and regional events, committees, and webinars to help members advance their careers and business, stay connected, and prosper.
Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world, and orchestrate the B2 Awards, which honors today’s innovators and leaders in business marketing.
All of our topics are aligned with the four growth priorities and 12 focus areas that comprise the CMO-endorsed ANA Growth Agenda.
The B2 Awards are the premier recognition program exclusively honoring excellence in B2B marketing and communications, with a focus on results-driven strategies and impactful outcomes. This year introduces several exciting new award categories. The final deadline for entries is February 21.
Winners will be revealed at the B2 Awards Gala on June 3rd at the 2025 ANA Masters of B2B Marketing Conference.This prestigious event will honor the achievements of top-performing B2B marketers and agency teams.
Connect with the ANA B2B Community
As buyer and market expectations continue to soar, B2B marketers like you must be equipped to navigate persistent challenges like sustainability and talent, harness valuable customer insights and innovations, drive demand across diverse buyer groups, and seamlessly align your teams and technologies to achieve tangible business outcomes.
The 2025 Masters of B2B Marketing Conference, June 2-4 in Naples, Fla., stands as the premier national event exclusively crafted by and for client-side marketers. Attendees will gain insights from top senior executives and industry visionaries, discover innovative strategies, and explore best-in-class examples of marketing excellence. Don't miss this opportunity to position your organization as a powerful engine of growth and transformation while solidifying your status as a leader in the ever-evolving B2B marketing landscape.
Members Only One-Day Conferences
Enjoy insightful and engaging content in a collegial atmosphere at member locations across the U.S. to collect actionable ideas from fellow ANA members that can drive growth within your organization.
No events are currently scheduled. Please check back for future events or click the button below to see all available members only one-day conferences.
B2B Committee
Focused on the unique challenges facing B2B marketers, from product marketing, demand generation, measurement, ROI, and more.
Account-Based Marketing Committee
Helping members combine targeted, insight-led marketing with sales to drive mindshare, relationships, and growth.
| February 27 |
ABM Virtual Committee Meeting and Roundtable: How to Scale Your ABM Programs Virtual Meeting (Eastern Time) |
| September 4 |
ABM Committee Meeting Virtual Meeting (Eastern Time) |
Customer Experience Committee
Developing effective communications that elevate customer experience for key constituents.
B2B Webinar Series
Leverage the ANA's B2B Insights
B2B
The B2B Flight to Customer Obsession Is Taking Off
B2B
How B2B Companies Get Smarter About Artificial Intelligence
David Edelman, an executive adviser at the Boston Consulting Group and co-author of "Personalized: Customer Strategy in the Age of AI," discusses how marketers can deploy artificial intelligence to create new kinds of personalized experiences that both marketers and salespeople can rally around.
B2B
Is Generative AI the Key to Unlocking B2B Personalization?
Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
B2B
B2B Trade Publications (Still) Deliver for Marketers
Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
Leading Edge
2025: The Year of Hard Truths and Razzle Dazzle in B2B Tech Marketing
Knowledge Partners
AI in B2B Marketing Report: Lessons from the Frontline
Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
Knowledge Partners
The Power of Performance Marketing in 2024
Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
Knowledge Partners
How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
Take the Next Step
Contact the B2B team at b2b@ana.net to learn more about how you can get involved with the ANA Business Marketing Practice.