ANA Committees
Connect with fellow members and advance thought leadership.
The ANA helps connect the marketing industry through more than 30 member-led committeess that enable peer-to-peer knowledge exchange.
An exclusive benefit of ANA membership, these meetings provide an intimate forum for roundtable discussions of key industry issues and an opportunity to drive thought leadership.
Log in or become a member to take advantage of this free benefit.
ANA membership includes the opportunity to join the following committees:
Click on any committee to find out more.
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Account-Based Marketing
The purpose of the Account-Based Marketing Committee is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses.
Open to all client-side marketers, as well as Gold and Platinum MSP membership levels. -
Advertising Financial Management
The Advertising Financial Management Committee strives to bring better value to members' organizations by discussing such important topics as process efficiencies, cost savings, and return on investment.
Open to client-side marketer members -
Agency Relations
The Agency Relations Committee is for client-side marketers who manage agency relationships and are looking to enhance and improve the client/agency relationship for the best business results.
Open to client-side marketer members -
Analytics & Data Science
The Analytics & Data Science Committee provides a forum for strategists, practitioners, and citizen data scientists to develop thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
Brand Management
The Brand Management Committee drives industry thought leadership, shares best practices and expertise, and facilitates discussion and topics to inform better decision making.
Open to client-side marketer members -
Brand Purpose - Growth for Good
The Brand Purpose - Growth for Good Committee focuses on bringing together member brands and nonprofits to discuss the critical role purpose plays in driving organizational growth and positive social change.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
B2B
The B2B Committee focuses on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, and more.
Open to client-side marketer members
Regional groups
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Commerce Marketing
The Commerce Marketing committee provides a forum for members to continue to learn, explore, share best practices and discuss emerging trends in the customer experience, the blending of consumer and shopper insights, e-commerce, direct-to-consumer and other methods.
Open to client-side marketer members, as well as Gold and Platinum MSP membership levels.
Regional group -
Content Marketing
The Content Marketing committee encompasses the strategic use of content, regardless of source or placement, which helps to advance various initiatives and the brand, as well as drive the engagement of the target audience.
Open to client-side marketer members, as well as Gold and Platinum MSP membership levels. -
Customer Experience
The Customer Experience committee aims to transform brand stewards into leaders and champions for sustainable, profitable growth across the entire organization.
Open to client-side marketer members, as well as Gold and Platinum MSP membership levels. -
Data & Direct Marketing
The Data & Direct Marketing Committee is for members who need to learn the latest best practices and techniques in the direct marketing space both offline and online for customer acquisition and loyalty programs.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels.
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DE&I Forum
The DE&I Forum is a place where professionals can be briefs about discussions around social injustice and lack of representation.
Open to client-side marketer members, as well as Gold and Platinum MSP membership levels. -
Digital & Social
The Digital & Social Committee provides a forum for client-side ANA members to hear the latest creative digital, social, and influencer case studies, discuss industry-wide challenges, better understand the latest trends and technologies, and connect with other ANA members.
Open to client-side marketer members
Regional groups
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Email Excellence Center
The Email Excellence Center is the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
Ethics Policy
The Ethics Policy Committee meets to review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
Government Relations
The Government Relations Committee discusses federal and state legislative and regulatory proposals on a wide range of issues currently affecting advertisers and marketers.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
In-House Agency
The In-House Agency Committee is for client-side marketers that manage the creative and/or operations of their in-house agency, including other in-house marketing work.
Open to client-side marketer members
Regional committees
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Influencer Marketing
The Influencer Marketing Committee provides a forum for ANA members to address industry-wide challenges, better understand the latest trends and technologies, share creative influencer case studies, and collectively elevate each others’ expertise.
Open to Gold and Platinum MSP membership levels.
Regional groups
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Legal Affairs
The ANA Legal Affairs Committee meets monthly to discuss the latest developments on federal and state legislation, regulatory matters, and any other issues the advertising and marketing community faces that challenge their advertising content and practices.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
LGBTQ+ Forum
The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections.
Open to client-side marketer members, as well as Silver, Gold, and Platinum MSP membership levels. -
Marketing Futures
The ANA Marketing Futures Committee aims to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making.
Open to client-side marketer members, as well as Gold and Platinum MSP membership levels.
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Marketing Operations and Transformation Forum
The Marketing Operations and Transformation Forum focuses on the foundation of an organization’s overall marketing strategy and operations.
Open to client-side marketer members -
MarTech
The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
Open to client-side marketer members -
Measurement & Accountability
The ANA Measurement & Accountability Committee offers measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.
Open to client-side marketer members -
Media
The Media committee takes a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.
Open to client-side marketer members -
Multicultural Marketing & Diversity
The ANA Multicultural Marketing & Diversity Committee sits at the intersection of multicultural marketing & diversity management. The mission of the committee is to educate and inform members on key topics and issues relevant to today's multicultural marketers & diversity leaders.
Open to client side marketer members -
Nonprofit Organizations
The Nonprofit Organizations Committee meets to discuss both ethics and policy matters of vital importance. The policy issues range from state solicitation law to federal tax giving incentives to postal regulations and privacy concerns.
Open to client-side marketer, as well as Silver, Gold, and Platinum MSP membership levels. -
Production Management
The Production Management Committee is for client-side marketers working day-to-day in production management roles, including in-house content teams. The committee's primary focus is on video and broadcast production, however other media are covered as well.
Open to client-side marketer members. -
Relationship Marketing
The Relationship Marketing Committee is for members who are responsible for their organizations' CRM, rewards and loyalty marketing, and customer engagement and customer experience initiatives.
Open to client-side marketers, as well as Gold and Platinum MSP membership levels. -
Sponsorship & Experiential Marketing
The Sponsorship and Experiential Marketing Committee is for members who are responsible for their organization’s sponsorships, corporate partnerships and experiential marketing initiatives.
Open to client-side marketers, as well as Gold and Platinum MSP membership levels. -
Sustainability
The Sustainability Committee addresses each of the segments of Sustainability — People, Society, and Planet — with a focus on being a force for good and a force for growth.
Open to client-side marketers, as well as Silver, Gold, and Platinum MSP membership levels.
"ANA Committees offer an excellent chance to network while also hearing exciting things happening across the different industries which can make us all better."
- Brad Lemons, SVP of Customer Insights Analytics for Nationwide
Our Committees in Action
By driving quantitative and qualitative research studies, industry initiatives and partnerships, and focused guidance and reports, ANA committees help tackle our industry's most pressing issues. See more examples of ANA committees in action.
The Cost of the Pitch
Agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Research from the ANA and 4As identified a significant cost to the client when they run a review as well, as it is a time-consuming and resource-intensive process.
Questions?
If you have any questions about ANA committees, including joining a committee, please contact committees@ana.net.