Strategy and management capabilities for today’s data-inspired marketers
We're building the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.
From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.
We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.
Who We Serve
CMOs, Client-Side Marketers, and Solution Providers
Marketing Analysts and Data Scientists
The Industry
ANA's Data and Analytics Response Rate Report
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to the Response Rate Report 2021: Performance and Cost Metrics Across Direct Media.
Show Us Your Genius
Entry Deadline: June 30, 2022
Now in its 10th year, the ANA Genius Awards, presented by Neustar, recognizes the best and brightest marketers for their demonstrable use of advanced analytics to drive better business outcomes.
Upcoming Events
Data, Tech, and Measurement Partners
Take the Next Step
Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.