Data & Analytics

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

Who We Serve

CMO's, Client-Side Marketers and Solution Providers

Marketing Analysts and Data Scientists

The Industry

Data and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Celebrating exceptional data-inspired strategy, creative, and results for more than 90 years, the ANA International ECHO Awards are one of the most coveted awards in marketing, precisely because they are real campaigns that enable art and science to move brand and business objectives.

Each year, the ECHOs attract entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. All ECHO winners prove what extraordinary results can be accomplished through measurable, accountable marketing strategy and communication.

Recent ECHO Award Winners

2020 ECHO Winners | Winning Case Studies

How much should marketers invest to reach their customers? Without understanding channel performance, there's no way to accurately plan to reach prospects with enough scale to meet your marketing and business needs.

The ANA Data and Analytics Response Rate Report is exactly the benchmarking tool marketers and their business partners need for comparing and contrasting current initiatives or for building a case to embark on a new one. The 2021 Response Rate Survey will collect and track data on the performance and cost of email, direct mail, search, display, social, and SMS messaging.

Additionally, for the first time, the report will include a year-upon year 2020 comparison to 2019, with additional tracking from 2018 data, to better understand, track and forecast at a time when tracking, understanding and forecasting is tantamount given the unpredictable times in which we live.