Data & Analytics

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

2023 ANA Masters of Data & Technology Conference

At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts detailing how they took on data and technology challenges to drive growth for their brands, and get practical solutions to the issues keeping marketers up at night.

learn more and register today

2022 Data and Technology Conference

This conference explored the data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow.

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ANA's Data and Analytics Response Rate Report

The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

View the full report (Members Only)

National Industry Conferences

April 12th	2023 ANA Masters of Data & Technology Conference Orlando
August 21st	2023 ANA Data, Analytics, & Measurement Conference presented by Google Chicago

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Members Only One-Day Conferences

May 23rd	Innovations in Multi-Channel Direct Marketing: Harnessing High Touch with High Intent (In-Person Only) Charlotte
December 13th	ANA and Neustar Present the 2023 Genius Awards Via Webinar (Eastern Time)

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Committees

April 26th	Analytics & Data Science New York
May 10th	Data & Direct Marketing New York
June 28th	Data & Direct Marketing New York

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Webinars

April 5th	IBM: The Culture of Responsible AI WEBINAR
May 3rd	Media Rating Council On the Evolution of Data Clean Rooms WEBINAR

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Take the Next Step

Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.