Data & Analytics

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

CMOs, Client-Side Marketers, and Solution Providers

Marketing Analysts and Data Scientists

The Industry

2022 Measurement and Accountability Conference

This conference placed measurement center stage, showcasing some of the best and brightest measurement, research, and analytics minds in the industry, who shared the techniques they rely on every day to increase performance and drive business growth.

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2022 Data and Technology Conference

This conference explored the data strategies, supporting technological innovations, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow.

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ANA's Data and Analytics Response Rate Report

The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

View the full report (Members Only)

National Industry Conferences

April 12th	2023 ANA Masters of Data & Technology Conference Orlando
August 21st	2023 ANA Data, Analytics & Measurement Conference Chicago

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Members Only One-Day Conferences

March 15th

BE DATA-INSPIRED, ATLANTA: ANA Data & Analytics Conference, Atlanta, hosted by Inspire Brands
Sandy Springs

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Committees

February 15th

Analytics & Data Science
New York

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Webinars

February 15th	What's Shaping Agency Partnerships & Compensation in 2023 WEBINAR
February 22nd	How Allstate Uses Tactile Printing to Lift Direct Mail Response WEBINAR

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Take the Next Step

Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.

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