
Strategy and management capabilities for today's data-inspired marketers
We're building the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.
From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.
We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

2023 ANA Masters of Data & Technology Conference
At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts detailing how they took on data and technology challenges to drive growth for their brands, and get practical solutions to the issues keeping marketers up at night.

ANA's Data and Analytics Response Rate Report
The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
Upcoming Events

National Industry Conferences
April 12th |
2023 ANA Masters of Data & Technology Conference Orlando |
August 21st |
2023 ANA Data, Analytics, & Measurement Conference presented by Google Chicago |

Members Only One-Day Conferences
Data, Tech, and Measurement Partners










Take the Next Step
Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.