Data & Analytics

Strategy and management capabilities for today’s data-inspired marketers.

The ANA Data and Analytics Practice builds the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

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Take ANA's Data & Analytics Response Rate Report Survey

How much should marketers invest to reach their customers? Without understanding channel performance, there's no way to accurately plan to reach prospects with enough scale to meet your marketing and business needs.

The ANA Data & Analytics Response Rate Report is exactly the benchmarking tool marketers and their business partners need for comparing and contrasting current initiatives or for building a case to embark on a new one. Tracking the performance of direct marketing channels will also attract new dollars to the industry, as marketers build confidence in their marketing return.

These benchmarks are only as good as the data provided, and that's where we need you. The survey collecting this very data is now live, hosted by Demand Metrics, and available for you or someone on your team to complete. The survey should only take 12 minutes of time.

The 2021 Response Rate Survey will collect and track data on the performance and cost of email, direct mail, search, display, social, and SMS messaging.

Additionally, for the first time, a year-upon year 2020 compared to 2019 comparative will be supplied, with additional tracking from historical 2018 data, to better understand, track and forecast at a time when tracking, understanding and forecasting is tantamount given the unpredictable times in which we live.

Complete the survey now.

CMO's, Client-Side Marketers and Solution Providers

Marketing Analysts and Data Scientists

The Industry

Data and analytics continue to be the world’s most effective tools for building engaging marketing experiences with the greatest potential to drive real business growth. Celebrating exceptional data-inspired strategy, creative, and results for more than 90 years, the ANA International ECHO Awards are one of the most coveted awards in marketing, precisely because they are real campaigns that enable art and science to move brand and business objectives.

Each year, the ECHOs attract entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. All ECHO winners prove what extraordinary results can be accomplished through measurable, accountable marketing strategy and communication.