
Strategy and management capabilities for today’s data-inspired marketers
We're building the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.
From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.
We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.
Who We Serve
CMOs, Client-Side Marketers, and Solution Providers
Marketing Analysts and Data Scientists
The Industry

ANA's Data and Analytics Response Rate Report
The 2022 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
Upcoming Events

National Industry Conferences
April 12th |
2023 ANA Masters of Data & Technology Conference Orlando |
August 21st |
2023 ANA Data, Analytics & Measurement Conference Chicago |

Members Only One-Day Conferences
March 15th |
BE DATA-INSPIRED, ATLANTA: ANA Data & Analytics Conference, Atlanta, hosted by Inspire Brands Sandy Springs |
Take the Next Step
Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.