Strategy and management capabilities for today’s data-inspired marketers

We're building the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

Who We Serve


CMOs, Client-Side Marketers, and Solution Providers


Marketing Analysts and Data Scientists


The Industry

ANA's Data and Analytics Response Rate Report

When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to the Response Rate Report 2021: Performance and Cost Metrics Across Direct Media.

View the full report (Members Only)

Show Us Your Genius
Entry Deadline: June 30, 2022

Now in its 10th year, the ANA Genius Awards, presented by Neustar, recognizes the best and brightest marketers for their demonstrable use of advanced analytics to drive better business outcomes.

See more info and view past winners

Data, Tech, and Measurement Partners

acxiom

adelaide

kinesso

kinesso

marketbridge

neustar

nielsen

oracle

tiktok

usps

zeta

Take the Next Step

Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.

Contact Us