Data for Good
Responsible data use that drives growth while protecting consumer privacy.
From hands-on training, in-depth reports and case studies, conferences, webinars, and face-to-face networking opportunities, the ANA, through our Data Excellence and Privacy practice, is committed to helping our members better understand how data analytics adoption can shape and drive consumer and business behavior — and dedicated to advocating for data excellence and privacy issues that affect the marketing industry.
Topics of Focus
- Building a data-centric organization
- Applying data visualization to drive storytelling
- Optimizing clean rooms and second-party data applications
- Ensuring data quality
- Cookie-less solutions
- Machine learning and artificial intelligence
- Privacy and governance surrounding responsible data growth
Featured
ANA's Response Rate Report 2023
The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
Connect with the ANA Community
Members Only One-Day Conferences
| November 7 |
Excellence in Data Analytics hosted by Rock & Roll Hall of Fame (In-Person Only) Cleveland |
What Members Are Talking About
Data, Tech, and Measurement Partners
Take the Next Step
Contact the Data and Analytics team at DataAnalytics-Team@ana.net to learn more about how you can get involved with the ANA Data and Analytics Practice.