Data for Good

Responsible data use that drives growth while protecting consumer privacy.

From hands-on training, in-depth reports and case studies, conferences, webinars, and face-to-face networking opportunities, the ANA, through our Data Excellence and Privacy practice, is committed to helping our members better understand how data analytics adoption can shape and drive consumer and business behavior — and dedicated to advocating for data excellence and privacy issues that affect the marketing industry.

Topics of Focus

Building a data-centric organization
Applying data visualization to drive storytelling
Optimizing clean rooms and second-party data applications
Ensuring data quality

Cookie-less solutions
Machine learning and artificial intelligence
Privacy and governance surrounding responsible data growth

Featured

Data Visualization Playbook

A Picture Is Worth Infinite Words

The ANA's Data Visualization Playbook aims to equip marketers and practitioners with practical techniques and best practices to harness the full potential of data visualization.

download now (members only)

ANA's Response Rate Report 2023

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

View the full 2023 report (Members Only)

2022 report | 2021 report

From Data to Insight: The Outlook for Marketing Analytics

Winterberry Group surveyed more than 200 marketers and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to better define the present and future state of marketing analytics.

VIEW THE FULL REPORT (MEMBERS ONLY)

Resources to Navigate Personal Information Collection and Storage.

With the ANA's extensive range of Data Privacy-focused content, guidelines, and events, marketers can master existing legislation and successfully navigate pending laws while still promoting brand growth.

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Connect with the ANA Community

Members Only One-Day Conferences

October 10	ANA’s 6th Annual Data & Direct Marketing Conference, hosted by American Express New York
November 7	Excellence in Data Analytics hosted by Rock & Roll Hall of Fame (In-Person Only) Cleveland