Course Catalog

This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration.

This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration. This workshop also provides learning on the unique nuances and challenges of producing content for social platforms.

This workshop will equip marketers with the skills and best practices to conduct a review that is highly likely to result in a positive, long term agency relationship. It will help you avoid pitfalls that can waste time for both the marketer as well as the participating agencies.

This workshop helps you to utilize a simple process and structure for implementing an “agile startup” mindset and process into your existing workflow. You’ll walk away from this workshop with the right tools and resources to more quickly achieve your growth objectives.

In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

Led by a former CEO of several divisions of a Fortune 200 B to B company, this workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to B consumer-centric strategies.

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to C consumer-centric strategies.

During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

This workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

This workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.

Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

This workshop gives you vital skills to write or assess the creative brief, depending on your role in the process. You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.

This workshop will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. This workshop guides you through what makes effective communications, creative brief best practices, and how to provide compelling, effective feedback to creative.

During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.

Use 4 best practices to build a solid, strategic framework of best practices for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective. Whether you’re just starting up or elevating content marketing to the next level, this workshop will help you build a strong and solid foundation that improves your results

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.

This workshop will dispel the myth that PR is for spin doctors. It will teach participants how to drive integrated PR programs that deliver the highest ROI within a marketing mix. Using a number of insightful case studies and exercises, this workshop will help attendees immediately address their own marketing challenges.

This course will cover the core areas of customer insight allowing attendees to go beyond raw data and research to know how to create and apply a multi-dimensional view of their customer, and develop an understanding of what drives consumer purchase and postpurchase decisions, and how they affect long-term brand decisions. Included are strategies for understanding the full customer journey and begin to outline how to be actionable with customer insights.

This workshop will help you determine your brand portfolio as well as your architecture strategy. You will first learn how to establish a long-term strategy that utilizes brand assets and optimizes internal resources and maximizes impact. Then, you will learn about how to organize and use different types of brands and brand elements, how to effectively migrate your current portfolio, and how to express your brand portfolio in a cohesive and relevant way to maximize impact.

This workshop will help you determine your brand portfolio strategy. You will learn how to establish a long-term strategy for utilizing brand assets in a way that optimizes internal resources and maximizes impact on your chosen markets.

This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away.

In this course, you’ll learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

The goal of this workshop is to show you (and your team) how to make data driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process, from understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

Despite years of ever-increasing emphasis on the importance of measurement, marketers still struggle to get it right. Marketing departments lack transparency and accountability. This workshop address these issues and will help you and your team to understand marketing data, measurement and analytics, the optimization of marketing spending, connecting marketing to revenue, and how to become more proficient at driving growth through analytics.

This open enrollment workshop, open to all ANA members, is designed to help you understand the ingredients of a credible and competitive business strategy. This workshop provides you with a proven framework that illustrates how best-in-class companies apply business-centric principles to build a competitive advantage.

We’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this—or any—audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.

This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”

Led by an experienced expert in social media production, this engaging workshop includes discussions, interactive group activities, and case studies all designed to increase your social IQ.

This workshop will demystify the ROI modeling process and provide practical guidance. You will walk away feeling empowered to use modeling to improve advertising performance. With a solid understanding of the modeling landscape and best practices, you will become a better consumer of modeling services.

This workshop will help participants get the kind of powerful creative work that builds sales overnight and builds a brand over time. Participants will be guided through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. This workshop will use case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

Learn 7 best practices to fast-forward your content marketing program. In this hands-on workshop, you learn how to make content marketing even more effective by addressing 7 critical elements

This workshop enables you to develop a breakthrough Marketing Mix based on real Consumer Insights. Specifically, we live in an “Age of Sameness”. All marketers have access to identical quantitative research. What differentiates World-Class Marketers is a real Target Insight. In fact, Insights are critical to great Marketing. Yet, they are often misunderstood, misapplied. Further, Insights play a critical role in all Marketing Mix elements.

Program participants learn a clear, direct Insight definition, how to differentiate real from “faux” insights, how Insights are discovered through a detailed understanding of our Target Audience, how creative “Ideas” are based on Insights, how to assess, comment, and coach creative work to reinforce unique Consumer Insights.

We’ll address it all. From classic corporate communications to the newspeak to ways you can move your business forward without alienating your existing customers or your management team. We’ll take what you already know and give you additional tools to stay in tune with your customers and markets.

Are you among the marketers not fully leveraging the benefits of the growing area of programmatic? During this highly interactive workshop you will overcome hurdles as we demystify how programmatic works and help you develop a roadmap that will allow you to make programmatic work for your organization.

This workshop will provide you with a proven framework that illustrates how best in class companies apply business-centric principles to build a competitive advantage. The workshop is full of exercises that will show you how to apply the ingredients so that you and your team will get hands-on experience and a wireframe strategy that will speed the development or refinement of your own business strategy.

The most difficult sentence to write on a creative brief is the Single-Minded Proposition. This workshop will dissect the inner workings of this simple but challenging sentence. You will come away with an insider’s understanding of how to craft a sentence that will ensure the two requirements of all advertising: creativity and ROI.

This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.

This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills to develop a CDJM, including all the key elements that lead to campaign success: insightful buyer persona(s), mapped stages, strategic touch points, and integrated messaging.

This workshop focuses on three critical mapping elements: stages, touch points and messaging. You will see examples of how companies use insightful customer decision journey mapping to grow their brands.

This workshop focuses on three critical mapping elements: stages, touch points and messaging. You will see examples of how companies use insightful customer decision journey mapping to grow their brands.

This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills and on how to develop a wireframe CDJM that you may apply immediately to your own brand. Your CDJM toolbox will include key elements that lead to campaign success: insightful persona(s), mapped stages, strategic touch points, and integrated messaging.

This workshop will demonstrate how big consumer insights can become inspired creative ideas. Through the use of exercises and analysis of current real world campaigns, participants will learn two essential skills: the knowledge and tools to develop effective integrated marketing communications campaigns, and the skills and commitment to execute the IMC campaigns flawlessly.

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

This workshop addresses these issues and takes you and your brand’s social media presence to the next level. It provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. You will gain understanding of the current demographic profile of each platform and review examples and case studies of what top performing brands are doing to optimize their social media efforts.

Millennials have an entrepreneurial mindset. This dynamic half day workshop gives you the insights and best practices on understanding and managing this mindset so that you get maximum value out of your millennial talent.

This workshop builds this capability and helps you and your marketing organization progress toward more accurate, comprehensive, and insightful analytics. This interactive workshop will teach you how to confront these challenges and approach measurement that leads to improved marketing ROI.

This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

This workshop will use a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, participants will be able to build out a detailed, integrated working plan. Utilizing active exercises in plan outlining, facilitation, and focus on all key elements of the plan, the workshop will enable participants to create a plan and plan activation responsibilities in a single day.

This high-energy, interactive workshop focuses on how to find and apply insights that can build competitive advantage. Utilizing both quantitative and qualitative techniques, participants will learn how to optimize current research efforts and understand alternatives that may work for their brands. Experiential learning and case studies are also used to teach participants theories and techniques. Participants will learn to recognize the customer’s voice and put that voice into action in their approach to business.

This workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA. Through the use of group exercises, real life examples, and case studies, participants will learn how to more tightly connect all aspects of the media planning process to their marketing while improving their overall comprehension of media language and concepts.

This “Sprint Planning” workshop dives right into the process of working through strategically important plan elements to jumpstart your holistic Multicultural plan.

This workshop is designed to provide you with a multicultural planning framework (Multicultural Edge) that helps you to tackle many of the more complex multicultural topics.

This workshop will help ensure the participant’s organizations are leading that dance and get the agency’s A-team begging to work on their business. Participants will learn about agency differences, what motivates an agency, and effective briefing and feedback. Using team exercises, real life examples, and role-plays with rules for success, participants will learn how to be a better client and get more and better work out of their agency.

Great creative work is the result of a successful collaboration between you and your external and/or internal agency partners. Your creative process can make or break whether you go to market with a big idea that builds your business or a small idea that lacks relevance and engagement. Successful collaboration needs the right people involved, in the right way, at the right time. While many clients think they have a streamlined, effective creative process, ANA studies show that agencies continue to voice concern.

This workshop gives you all the best practices of an optimized creative process. You will gain vital skills for effective client side brief writing and understand industry best practices on how to provide an actionable client side brief for your agency(ies). You will learn how to give feedback on an agency creative brief as well as on creative concepts before they go into production.

Learn about best practices as well as your optimal role and responsibilities in the production of content (TV/video, photography, OOH, digital/social, etc.). This workshop will increase your knowledge about what works, and it will improve your ability to develop better content integration.

Taught by a seasoned brand strategist with both emerging brand and Fortune 500 experience, this workshop teaches you a step-by-step method along with a wide range of relevant case studies and fresh thinking to help you craft compelling positioning.

We’ll address the key aspects you’ve got to be aware of to communicate effectively with this new language. We’ll practice different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this—or any—audience. From newspeak to new platforms, we’ll take what you already know and give you additional tools to stay in tune with your customers and markets.

The way human beings process information is changing. Along the way, the “rules of grammar” are falling by the wayside. The attention span of our customers is becoming woefully brief.

This workshop teaches the essentials of mobile marketing, what it takes to place mobile and connectivity at the heart of an organization’s marketing efforts. The workshop provides practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

This workshop will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled media, and advertising and optimizing customer engagement. Through the use of discussions, case studies, and exercises, participants will learn about the emerging trends and best practices they need for future success.

This full-day interactive workshop immerses attendees in what the best speakers have learned from years of practice: How to take the stage with confidence and connect authentically with an audience to present like a professional.

In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

This workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to B consumer-centric strategies. You will address your own customer-centric challenges.

Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization; you will gain an understanding of the frameworks and techniques needed to execute B to C consumer-centric strategies.

In this workshop, you will gain a clearer understanding of corporate and advertising procurement strategy development. You will also learn about the tools needed to develop and lead effective procurement initiatives.

In this highly interactive, case study filled workshop you will learn how to build a more strategic and integrated marketing approach that optimizes the shopper experience and your overall marketing efforts. You will learn how category management, display, sales, packaging, promotion, research, insights, advertising, and social and digital elements may be brought together make sales.

In this highly interactive, case study filled workshop you will learn how to build a more strategic and integrated marketing approach that optimizes the shopper experience and your overall marketing efforts.

This workshop will provide participants with a deeper understanding of the use of social media. Each module is designed to be relevant, provide current examples of best practices, and address the overall use of social media with a customer-centric mindset. The goal of this session is to not just see new examples of how other companies use social, but align your team to activate social strategies.

This interactive workshop will teach effective approaches to marketing strategy that enables your brand to set itself up for success. You and your team will master a best practice strategic marketing framework that helps you to deliver powerful customer centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a discipline process you may use over and over again. Further, this workshop provides a best in class approach to briefs to ensure customer centric marketing from beginning to end.

This interactive workshop will teach effective approaches to marketing strategy that enables your brand to set itself up for success. You and your team will master a best practice strategic marketing framework that helps you to deliver powerful customer centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a discipline process you may use over and over again.

This workshop will help your brand compete and win in the marketplace; it breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

This workshop will help your brand compete and win in the marketplace; it breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Marketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of current digital media landscape, and how they can use Marketing Strategy as a filter to force a disciplined approach to make strategic and tactical digital media selections and decisions.

This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

This half-day workshop is about practice of a different kind. In an intense “on stage” setting, you will learn how to let go of inhibitions using the techniques of improvisation to have fun.

This half-day intensive workshop will change your thinking about a document too often taken for granted and too easily underestimated.

This workshop will reveal both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.