Breakthrough the noise and build true brand advocates with word of mouth marketing.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint. 

Learn how to make faster decisions and improve ROI through the practice of agile marketing.

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Implement the tools and processes that make up agile marketing for faster decisions and improved ROI.

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Get a look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Learn best practices for introducing and integrating Agile within an organization.

Learn best practices for introducing and integrating Agile within an organization.

Discover opportunities for improved performance between sales and marketing alignment.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Understand your customer better than your competitors and gain the advantage to drive results.

Learn best practices to build a solid, strategic framework for your content marketing.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Improve your content marketing by mapping it to the buyer journey and refining with analytics.

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Learn how to use naming to establish differentiation and relevance for your brand.

Build an activation plan that you can take back to your organization and implement right away.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Build brand assets that align with customer needs and establish a unique position in the marketplace.

Learn the key elements of storytelling and how digital technologies have influenced this medium.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Gain insights into the needs, desires, and expectations of your customers to evolve your brand.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Learn how to tell a compelling story through their messaging and leave with actionable concepts and tools you can immediately apply to real world situations.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

This workshop will help you transition from product-centric to customer-centric by understanding your customer experience.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn how to express your brand portfolio in a cohesive and relevant way to maximize impact.

Learn how to establish a long-term strategy for utilizing brand assets.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Learn the ingredients of a credible and competitive business strategy.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Learn best practices to build a solid, strategic framework for your content marketing.

Develop a breakthrough Marketing Mix based on real consumer insights.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn how to apply business-centric principles to build a competitive advantage.

Data-driven digital communications planning to improve ROI and drive revenue.

Learn best practices on developing successful customer-focused integrated campaigns.

Learn best practices on developing successful customer focused integrated campaigns. 

Learn best practices on developing successful customer-focused integrated campaigns.

Explore three critical mapping elements ― stages, touchpoints and messaging ― that aid brand growth.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

Learn techniques for ensuring a joined-up approach across the organization, study examples of best practice for measurement, and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. 

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn a step-by-step approach to journey mapping.

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Drive innovation in your organization’s marketing programs. 

Develop and implement an effective marketing plan by focusing on the Marketing Plan in a Day model.

In this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

Apply insights to strengthen your competitive advantage, business growth, and shareholder value.

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

This content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.

This workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget.  

This workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget.  

Learn a step-by-step method to help you craft compelling brand positioning.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Learn the techniques needed to execute customer-centric strategies that elevate your marketing ROI.

Learn the frameworks and tools needed to produce more effective creative work that is customer-centric.  

Learn effective approaches to marketing strategy that sets your brand up for success.

Learn effective approaches to marketing strategy that sets your brand up for success.

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”. 

Learn how to measure your content, build a content base, and create highly differentiated content.

In this workshop, you learn how to measure your content, build a content base, and create highly differentiated content that competitors can’t copy. 

Turn readers into subscribers, and subscribers into buyers, with powerful content marketing.

Learn how to get the whole company to buy in to content and promote content to attract subscribers and customers.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Discover how to align your brand assets and brand experience to improve your company’s bottom line.

Break down the key components of brand building that will help your brand win in the marketplace.

Learn how to arrive at an authentic brand purpose to enhance unifying strategies and communications.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn how influencer marketing can transform your present marketing efforts.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Tap into the essential power of recommendation.

Learn best practices to build a solid, strategic framework for your content marketing.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

Improve your content marketing by mapping it to the buyer journey and refining with analytics.

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Build an activation plan that you can take back to your organization and implement right away.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Learn best practices to build a solid, strategic framework for your content marketing.

Learn how to measure your content, build a content base, and create highly differentiated content.

In this workshop, you learn how to measure your content, build a content base, and create highly differentiated content that competitors can’t copy. 

Turn readers into subscribers, and subscribers into buyers, with powerful content marketing.

Learn how to get the whole company to buy in to content and promote content to attract subscribers and customers.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Learn how influencer marketing can transform your present marketing efforts.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Learn how to use naming to establish differentiation and relevance for your brand.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Build brand assets that align with customer needs and establish a unique position in the marketplace.

Learn the key elements of storytelling and how digital technologies have influenced this medium.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to tell a compelling story through their messaging and leave with actionable concepts and tools you can immediately apply to real world situations.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.

Learn a step-by-step method to help you craft compelling brand positioning.

Discover how to align your brand assets and brand experience to improve your company’s bottom line.

Break down the key components of brand building that will help your brand win in the marketplace.

Learn how to arrive at an authentic brand purpose to enhance unifying strategies and communications.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Understand your customer better than your competitors and gain the advantage to drive results.

Gain insights into the needs, desires, and expectations of your customers to evolve your brand.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Develop a breakthrough Marketing Mix based on real consumer insights.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn a step-by-step approach to journey mapping.

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Learn the techniques needed to execute customer-centric strategies that elevate your marketing ROI.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

This workshop will help you transition from product-centric to customer-centric by understanding your customer experience.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Data-driven digital communications planning to improve ROI and drive revenue.

Learn best practices on developing successful customer-focused integrated campaigns.

Learn best practices on developing successful customer focused integrated campaigns. 

Learn best practices on developing successful customer-focused integrated campaigns.

Explore three critical mapping elements ― stages, touchpoints and messaging ― that aid brand growth.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

Learn techniques for ensuring a joined-up approach across the organization, study examples of best practice for measurement, and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. 

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Develop and implement an effective marketing plan by focusing on the Marketing Plan in a Day model.

This content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.

Breakthrough the noise and build true brand advocates with word of mouth marketing.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint. 

Learn how to make faster decisions and improve ROI through the practice of agile marketing.

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Implement the tools and processes that make up agile marketing for faster decisions and improved ROI.

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Get a look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Learn best practices for introducing and integrating Agile within an organization.

Learn best practices for introducing and integrating Agile within an organization.

Discover opportunities for improved performance between sales and marketing alignment.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn how to express your brand portfolio in a cohesive and relevant way to maximize impact.

Learn how to establish a long-term strategy for utilizing brand assets.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

Learn the ingredients of a credible and competitive business strategy.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Learn how to apply business-centric principles to build a competitive advantage.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Drive innovation in your organization’s marketing programs. 

In this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

Apply insights to strengthen your competitive advantage, business growth, and shareholder value.

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Learn the frameworks and tools needed to produce more effective creative work that is customer-centric.  

Learn effective approaches to marketing strategy that sets your brand up for success.

Learn effective approaches to marketing strategy that sets your brand up for success.

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”. 

Tap into the essential power of recommendation.

Improve your ability to develop better content integration in the production process.

Improve your ability to develop better content integration in the production process.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Learn the agency review process step by step with best practices at every stage.

Launch a demand generation program that delivers the full power of the digital marketplace.

Launch a demand generation program that delivers the full power of the digital marketplace.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Leverage your briefing architecture to boost engagement and drive sales.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Launch a digital marketing platform that delivers the full power of the web.

Launch a digital marketing platform that delivers the full power of the web.

Learn how to wrap your head around all the moving parts of digital (and traditional) marketing and optimize their current programs and campaigns.

Discover what makes a better client and how to get the quality work you deserve. 

Learn best practices and tools you need to inspire your agency to develop great work.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Learn the principles of working with your agency partners in order to ensure a smooth process.

What you need to know to capitalize on Programmatic’s potential.

Learn best practices and solutions to drive better creative output and employee satisfaction.

Discover the inner workings of this simple but challenging part of the creative brief.

Optimize the creative process to improve your marketing effectiveness, efficiency, and ROI.

This virtual workshop provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn.

Gain a modern understanding of the social media opportunity for your brand.

Gain a modern understanding of the social media opportunity for your brand.

Learn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.

Learn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.

Gain a complete understanding of the pros and cons of each multiple agency operating model.

Drive brand value by improving your overall comprehension of media language and concepts.

Learn how to assemble a strategic marketing technology stack aligned to your company goals.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Develop the skills of an effective client leader.

Inspire and enable your agency to develop breakthrough creative.

Inspire and enable your agency to develop breakthrough creative.

How to up your production IQ to maximize your process and budgets.

Learn the essentials skills of pitching to win new business and to improve ROI. 

Learn the essentials skills of pitching to win new business and to improve ROI. 

Learn best practices to ensure organizations understand how to setup and execute an email marketing campaign that will deliver significant results in the short and long-term. 

Learn practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

Learn about emerging mobile marketing trends and best practices for future success.

Gain a clearer understanding of corporate and advertising procurement strategy development.

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

Connecting marketing and media strategy to digital media.

Learn how to tie digital media buying decision to marketing strategy.

Optimizing the use of social platforms to drive business results.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Understand the ways social media is used to drive better business results.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Engage you with individual exercises, and challenge you to think differently about creative briefs.

Change your thinking about a document too often taken for granted and too easily underestimated.

Improve your ability to develop better content integration in the production process.

Improve your ability to develop better content integration in the production process.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Learn the agency review process step by step with best practices at every stage.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover what makes a better client and how to get the quality work you deserve. 

Learn best practices and tools you need to inspire your agency to develop great work.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Learn best practices and solutions to drive better creative output and employee satisfaction.

Gain a complete understanding of the pros and cons of each multiple agency operating model.

Develop the skills of an effective client leader.

How to up your production IQ to maximize your process and budgets.

Learn the essentials skills of pitching to win new business and to improve ROI. 

Learn the essentials skills of pitching to win new business and to improve ROI. 

Gain a clearer understanding of corporate and advertising procurement strategy development.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Discover how successfully managing stakeholder relationships can drive growth for your brand.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Leverage your briefing architecture to boost engagement and drive sales.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Discover the inner workings of this simple but challenging part of the creative brief.

Optimize the creative process to improve your marketing effectiveness, efficiency, and ROI.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Inspire and enable your agency to develop breakthrough creative.

Inspire and enable your agency to develop breakthrough creative.

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

Engage you with individual exercises, and challenge you to think differently about creative briefs.

Change your thinking about a document too often taken for granted and too easily underestimated.

Launch a demand generation program that delivers the full power of the digital marketplace.

Launch a demand generation program that delivers the full power of the digital marketplace.

Learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Launch a digital marketing platform that delivers the full power of the web.

Launch a digital marketing platform that delivers the full power of the web.

Learn how to wrap your head around all the moving parts of digital (and traditional) marketing and optimize their current programs and campaigns.

What you need to know to capitalize on Programmatic’s potential.

This virtual workshop provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn.

Gain a modern understanding of the social media opportunity for your brand.

Gain a modern understanding of the social media opportunity for your brand.

Drive brand value by improving your overall comprehension of media language and concepts.

Learn how to assemble a strategic marketing technology stack aligned to your company goals.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Learn best practices to ensure organizations understand how to setup and execute an email marketing campaign that will deliver significant results in the short and long-term. 

Learn practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

Learn about emerging mobile marketing trends and best practices for future success.

Connecting marketing and media strategy to digital media.

Learn how to tie digital media buying decision to marketing strategy.

Optimizing the use of social platforms to drive business results.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Understand the ways social media is used to drive better business results.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Support your customer from acquisition to long term loyalty with successful database marketing.

Learn how to focus on the most relevant data to inform your marketing campaigns.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

Learn how to become more proficient at driving growth through analytics.

Learn how to become more proficient at driving growth through analytics.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

Build the capability that helps you progress toward more accurate and insightful analytics. 

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

This workshop will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Support your customer from acquisition to long term loyalty with successful database marketing.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Learn how to focus on the most relevant data to inform your marketing campaigns.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

Learn how to become more proficient at driving growth through analytics.

Learn how to become more proficient at driving growth through analytics.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

Build the capability that helps you progress toward more accurate and insightful analytics. 

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

This workshop will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Learn different working styles and how to communicate effectively with your teammates.

Learn the mindset and skills required to collaborate effectively as teams work from disparate locations.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Learn how to evolve your communications to a more customer-friendly voice.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

Learn the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader. 

Learn the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

This workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

How to communicate effectively with all your business audiences and move your business forward.

This workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management.

This workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management.

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

Learn how to hone in your mission statement for impact through teaching, brainstorming, and creation. 

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Understand how to write for new audiences and new platforms.

Understand how to write for new audiences and new platforms.

Learn how to take the stage with confidence and connect authentically with an audience.

Refine your approach to developing and delivering presentations.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

Learn how to unlock and apply creative thinking to solve your marketing challenges.

Drive creative progress within your organization through proven methodologies and techniques.

Learn the core mindsets of an innovator required to effectively succeed in today’s hyper-competitive environment. 

Unlock your creative potential to solve complex problems and seize opportunities for growth.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. 

Learn improvisational skills to build confidence and quick-thinking.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn several communication and interpersonal processes designed to enhance collaboration.

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

Learn how to evolve your communications to a more customer-friendly voice.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

How to communicate effectively with all your business audiences and move your business forward.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Understand how to write for new audiences and new platforms.

Understand how to write for new audiences and new platforms.

Learn how to take the stage with confidence and connect authentically with an audience.

Refine your approach to developing and delivering presentations.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

Learn improvisational skills to build confidence and quick-thinking.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

This workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

Learn how to hone in your mission statement for impact through teaching, brainstorming, and creation. 

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. 

Learn different working styles and how to communicate effectively with your teammates.

Learn the mindset and skills required to collaborate effectively as teams work from disparate locations.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Learn the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader. 

Learn how to unlock and apply creative thinking to solve your marketing challenges.

Drive creative progress within your organization through proven methodologies and techniques.

Learn the core mindsets of an innovator required to effectively succeed in today’s hyper-competitive environment. 

Unlock your creative potential to solve complex problems and seize opportunities for growth.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Breakthrough the noise and build true brand advocates with word of mouth marketing.

Improve your ability to develop better content integration in the production process.

Improve your ability to develop better content integration in the production process.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Learn the agency review process step by step with best practices at every stage.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint. 

Learn how to make faster decisions and improve ROI through the practice of agile marketing.

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Implement the tools and processes that make up agile marketing for faster decisions and improved ROI.

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Get a look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Learn best practices for introducing and integrating Agile within an organization.

Learn best practices for introducing and integrating Agile within an organization.

Discover opportunities for improved performance between sales and marketing alignment.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Launch a demand generation program that delivers the full power of the digital marketplace.

Launch a demand generation program that delivers the full power of the digital marketplace.

Understand your customer better than your competitors and gain the advantage to drive results.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Learn best practices to build a solid, strategic framework for your content marketing.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Improve your content marketing by mapping it to the buyer journey and refining with analytics.

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Learn how to use naming to establish differentiation and relevance for your brand.

Build an activation plan that you can take back to your organization and implement right away.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Build brand assets that align with customer needs and establish a unique position in the marketplace.

Learn the key elements of storytelling and how digital technologies have influenced this medium.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA.

Gain insights into the needs, desires, and expectations of your customers to evolve your brand.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Learn different working styles and how to communicate effectively with your teammates.

Learn the mindset and skills required to collaborate effectively as teams work from disparate locations.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Leverage your briefing architecture to boost engagement and drive sales.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to tell a compelling story through their messaging and leave with actionable concepts and tools you can immediately apply to real world situations.

Support your customer from acquisition to long term loyalty with successful database marketing.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

This workshop will help you transition from product-centric to customer-centric by understanding your customer experience.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Learn how to establish a long-term strategy for utilizing brand assets.

Learn how to express your brand portfolio in a cohesive and relevant way to maximize impact.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Learn how to ensure your digital marketing strategy is linked to your brand strategy.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Learn how to focus on the most relevant data to inform your marketing campaigns.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

Learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

Learn how to become more proficient at driving growth through analytics.

Learn how to become more proficient at driving growth through analytics.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

Discover what makes a better client and how to get the quality work you deserve. 

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Learn the ingredients of a credible and competitive business strategy.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshop 101) by digging deeper into the planning steps dedicated to developing effective shopper Marketing objectives, targets and shopper behavior changes that work.

Learn how to evolve your communications to a more customer-friendly voice.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.