Course Catalog

  • Digital Leadership Masterclass (TWO DAY)

    This two-­‐day interactive workshop empowers organizational leaders to understand the impact of digital on business and unlock the potential of digital within teams.

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  • Agency Lifecycle Management

    In this workshop, we will guide you through the complex environment of agency lifecycle management, with its various agency roster models, remuneration approaches: evaluation, measurement and pay for performance models. We will also explore how everything fits together, and help you to identify which models and approaches are best suited for your business.

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  • Aligning Marketing to Sales (HALF DAY, ONE DAY)

    In this marketing and sales alignment workshop, participants will learn that alignment offers the single greatest opportunity for improving business performance. Participants will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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  • Assignment Briefing (ONE DAY)

    This assignment brief workshop will help participants gain an appreciation for the importance of this oft overlooked document while learning exactly what content is necessary to generate world-class creative from their agencies.

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  • B-to-B Integrated Marketing Communications

    Business-to-Business marketing communications is more challenging than ever. To be most effective campaigns should be strategic and integrated – orchestrating communication strategies, selected media and messaging. You will learn how to use Integrated Marketing Communications (IMC) to reach customer-focused marketing objectives and to move customers to purchase and satisfaction. This workshop provides a strategic approach to better integrate and manage marketing communications to increase sales of products and services.

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  • Big Data for Marketers (ONE DAY)

    This big data workshop uses case studies of how big data is captured, created, analyzed, and applied in product development, customer experience enhancement, new customer acquisition, channel management, and the creation of new business models.

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  • Brand Management Fundamentals (ONE DAY)

    This brand management workshop will cover planning, developing, and directing the marketing mix. The workshop will take participants beyond the basics to the practical skills needed to coordinate the efforts and responsibilities of others.

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  • Building World-Class Brands

    The workshop will draw upon a variety of learning techniques including best practices, guiding principles, case studies, and practical exercises. Its interactive and engaging format will allow you to apply the principles being discussed to your own real-world situation.

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  • *NEW WORKSHOP* Business Transformation Leadership for CMOs

    This business transformation leadership workshop will provide participants with a clear understanding of the overarching tectonic shifts and an action plan to transform their organization into one poised for success.

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  • *NEW WORKSHOP* Capability and Talent Leadership for CMOs

    This engaging and interactive talent leadership for CMOs workshop features a panel of forward-thinking CMOs, and will help participants develop a practical action plan to transform their organization’s talent and capability.

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  • Content Marketing (HALF DAY, ONE DAY)

    This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

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  • Convey, Compel, Convince Presentation Skills

    In this highly interactive, hands-on workshop, you will learn a structured approach to creating winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them. You will also learn the essential physical communication skills to deliver the presentation creatively, while mastering how to involve the audience and handle questions – and objections.

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  • Creating Compelling Messaging

    This highly engaging and interactive insights workshop will enable you to develop breakthrough marketing messaging based on real consumer insights. Participants will leave with actionable templates they can immediately apply to real-time marketing situations.

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  • Customer Centricity (HALF DAY, ONE DAY)

    This customer centricity workshop provides participants with insight into the strategies needed to create a customer-driven organization as well as an understanding of the techniques and skills needed to execute consumer-centric strategies.

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  • Customer Experience Design (HALF DAY, ONE DAY)

    This customer experience workshop offers participants practical advice, tools, and tips on how to leverage journey mapping in their customer experience activities to drive differentiation, earn alignment, and generate valuable word of mouth.

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  • Digital Innovation Lab: Building Brands Through Experience

    This customer experience workshop is a day-long, deep dive into experience modeling and mapping. Participants will learn how to innovate and deliver renewed brand promise across all touchpoints.

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  • Digital Innovation Lab: Creating Competitive Advantage through Data

    This data analytics workshop will help participants achieve a high degree of competence in using data analytics to drive their marketing decisions.

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  • Digital Innovation Lab: Organizing for Marketing in a Digital Age

    This digital innovation workshop will help participants develop a practical action plan to adapt essential dimensions of their operating model. Participants will able to implement agile processes that lead to predictability, quality, and efficiencies.

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  • *NEW WORKSHOP* Digital Leadership for CMOs

    This immersive digital leadership workshop is designed especially for chief marketing officers and business heads to help them make the right decisions in leading their companies into the digital future.

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  • Digital Marketing (HALF DAY, ONE DAY)

    This digital and social media workshop walks participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web.

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  • Digital Media Strategy (HALF DAY, ONE DAY)

    Marketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of current digital media landscape, and how they can use Marketing Strategy as a filter to force a disciplined approach to make strategic and tactical digital media selections and decisions.

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  • Effective Writing For Any Platform (HALF DAY, ONE DAY)

    In this writing workshop, participants will explore and engage in writing across a range of platforms: classic print (ads and collateral material), digital (web and emails) and social (Twitter, Facebook, and blogs).

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  • Elevating Your Creative (HALF DAY, ONE DAY)

    This engaging effective creative workshop uses case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • Fast Forward Your Content Marketing

    Fast forward and focus your content marketing. Take 7 steps to build, bolster or reboot a content marketing program. Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.

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  • From Insights to Great Messaging (HALF DAY, ONE DAY)

    This highly engaging and interactive insights workshop will enable you to develop breakthrough marketing messaging based on real consumer insights. Participants will leave with actionable templates they can immediately apply to real-time marketing situations.

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  • Future Proof Your Brand using the Total Market Approach

    This workshop will help you develop a roadmap and adopt essential tools that prepare your organization for the new marketplace and workplace by: 1. Understanding how to assess which approach is best for your organization 2. Developing tools for a cross-cultural communication platform 3. Understanding of new concepts for driving marketplace effectiveness and organization

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  • Inspiring Great Creative

    This engaging effective creative workshop uses case studies, team exercises, and creative examples to help participants evaluate creative work and hone their feedback technique.

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  • Integrating Across The Organization (ONE DAY)

    This integration workshop will teach participants that integration involves more than traditional marketing channels. Participants will learn that integration is a strategic business process that ensures all efforts work together as a unified force.

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  • Integrated Marketing Communications (HALF DAY, ONE DAY)

    This integrated marketing communications workshop will demonstrate how big consumer insights can become inspired creative ideas. Participants will gain a perspective on the real-world challenges when developing a fully integrated marketing communications plan.

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  • Leadership Program: The Future of Advertising-NOW

    We simply cannot continue advertising and marketing as usual. This intensive, hands-on ANA School of Marketing Leadership Program workshop delivered in partnership with the Wharton Future of Advertising Program, (@whartonfoa, #whartonfoa), will give you, the marketing leaders, the tools needed to prepare yourselves and your teams for the future.

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  • Marketing Innovation (ONE DAY)

    This innovation in marketing workshop will help participants understand and drive innovation in their marketing programs. Utilizing team exercises and brainstorming sessions, participants will develop a strategy for a real marketing challenge.

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  • Marketing Matters (ONE DAY)

    This practical, real world marketing matters workshop helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and drive corporate growth more efficiently and effectively.

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  • Marketing Measurement (ONE DAY)

    This interactive marketing measurement workshop will help participants overcome common obstacles to developing smarter, more insightful ways of measuring the impact of their marketing investments on business results.

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  • Marketing Plan in a Day (ONE DAY)

    This marketing plan in a day workshop will use a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there?

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  • Marketing Research (ONE DAY)

    This high-energy, interactive marketing research workshop utilizes both quantitative and qualitative techniques to help participants optimize current research efforts and understand alternatives that may work for their brands.

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  • Marketing to Millennials

    This workshop will give you the tools you need to reimagine a roadmap for your brand’s new communication strategy and tap into the influence that is carried within the Millennial Mindset®.

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  • Media Strategy (HALF DAY, ONE DAY)

    This media strategy workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA.

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  • Mobile Innovation Lab: Transforming Your Mobile Marketing Customer Experience

    In this mobile innovation lab, participants will build innovative mobile experiences for their customers, learn best practices, and integrate measurement approaches to be able to quantify the full value of mobile across the path to purchase.

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  • Mobile Marketing (HALF DAY, ONE DAY)

    This mobile marketing workshop is designed to give participants a no-nonsense introduction to the fundamentals of mobile marketing, and is focused on providing practical how-to tips and techniques, rather than simple theory.

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  • Multicultural Marketing- Marketing to the New Majority (HALF DAY, ONE DAY)

    This multicultural marketing workshop will show participants how to identify, formulate, and implement effective strategies and integrated marketing campaigns to effectively connect with Hispanic, African-American, and Asian-American audiences.

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  • Optimizing Agency Relations (HALF DAY, ONE DAY)

    This workshop guides participants through the nuances of client-agency management. Participants will learn about agency differences, what motivates an agency, collaboration and orchestrating multiple agencies, and effective briefing and feedback.

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  • Optimizing Your Ad Production Spend (ONE DAY, TWO DAY)

    This ad production spending workshop will present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, etc.

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  • Outstanding Agency Partnerships

    Few advertisers successful crack the code and build outstanding partnerships that keep on delivering. Why do some relationships thrive while others miserably fail? What are the key ingredients of a successful relationship? Develop the critical skills of an effective client leader or active user of agencies. As a participant of this workshop, you will walk away with tangible ideas and resources to become your agencies’ most productive partner…and ultimately, a far more effective marketer.

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  • Procurement Beyond Savings (HALF DAY, ONE DAY)

    This marketing procurement workshop will provide participants with the fundamentals required to explore the efficiencies of agency management in order to create cost savings, higher return on investment, and better value from their advertising expenditures.

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  • Social Media Strategy (HALF DAY, ONE DAY)

    This social media workshop provides a deeper understanding of social as it pertains to business. The goal is to not just see examples of how other companies use it, but align your team to social strategies.

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  • Sports Sponsorship: How to Play Smart and Win Big (ONE DAY)

    This sports sponsorship workshop will help participants think about and win in this complex and expensive world. Participants will be empowered to think practically as to how to strike deals and implement programming.

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  • Strategic Marketing (HALF DAY, ONE DAY, TWO DAY)

    This strategic marketing workshop provides tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. Learn ways to drive long-term customer value by delivering above and beyond expectations.

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  • Strategic Marketing (HALF DAY, ONE DAY, TWO DAY)

    This strategic marketing workshop provides tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. Learn ways to drive long-term customer value by delivering above and beyond expectations.

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  • The Art & Science of Brand Building (HALF DAY, ONE DAY, TWO DAY)

    This brand building workshop provides an understanding of why brands are important to customers and companies, how brands can make emotional connections to buyers’ minds, and how to build and communicate a brand strategy.

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  • The Multicultural Edge

    This workshop is designed to go deeper into many of the more complex multicultural topics including sub segmentation of consumer groups (including Multicultural Millennials and 1st/2nd generation + Hispanics and Asians), strategic planning and resource allocation, brand positioning, performance tracking and staffing/agency options for optimizing multicultural efforts.

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  • ThinkLab (TWO DAY)

    The ThinkLab™ workshop is the foundation of the combustion process for igniting organizational productivity, thinking, and innovation through creativity. This internationally proven process will enable participants to utilize creativity to attain business goals.

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  • Winning Email Marketing Strategies (HALF DAY, ONE DAY)

    This email marketing workshop will reveal both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.

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