Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
As advertisers and marketers continue to run the seemingly endless CCPA compliance race, the finish line just keeps being moved farther and farther away.
In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).
Yesterday ANA, and several other groups, sent a letter to the Governor of California, Gavin Newsom, urging him to veto AB 1202.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
How can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.
A statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.
Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
