Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Today CalMatters published an op-ed by me urging the California Legislature to make changes to the CCPA that are greatly needed.
Once the California legislature adjourns on September 13, 2019, the last day for Governor Newsom to sign or veto bills passed by the legislature this session is October 13, 2019.
There are only 10 days until the California Legislative session ends on September 13th.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
The SOW provides the basis for an agency to develop its proposed staffing plan and attendant fee recommendation. In an ideal world, the annual SOW is comprehensive in nature, covering both key deliverables and the prospect of potential contingency projects.
This week ANA released a new report, “Media Agency Compensation Practices.” Here are the highlights as outlined by ANA group EVP Bill Duggan.
Advocacy influencers are concerned, activist citizens who are motivated by a cherished cause or ideology, a sense of social justice and fairness. Instead of funneling their passion into hawking brands, they post, tweet, vlog, and podcast to change the world.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
