ANA Blogs
Giving a voice to the marketing community.
Industry Insights
Written by ANA staff and industry contributors, Industry Insights draws on the diverse perspectives of the marketing community to highlight drivers of growth, game-changing campaigns, key takeaways from ANA events, and more.
Industry Insights
Everyone’s Obsessed with AI… But Don’t Forget the Humans
AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, business leaders must not forget the most important part to integrating training and enhancing the output of AI tools: the human element. If business leaders fail to recognize its significance, they run the risk of losing consumer interest.
Industry Insights
Generate Revenue with These Five B2B Marketing Principles
No matter how pretty your analytics are, if marketing does not contribute to an organization’s bottom line, leadership will never fully recognize the value it provides. At the end of the day, it does not matter if your marketing dashboard is in the green if the business is in the red.
Ethics Issue Alerts
Artificial Intelligence (AI) and Marketing Ethics
With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.
Industry Insights
How the Future of Identity Will Transform the Competitive Landscape
The identity landscape is in a dramatic state of upheaval right now, and today’s changes have massive implications for the reality that advertisers and publishers will be operating within the next one to three years. Suffice to say, things are going to look different.
Industry Insights
In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential.
Regulatory Rumblings
From the ANA's government relations team in Washington, D.C., this blog focuses on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.
Regulatory Rumblings
Privacy Shield 2.0 on the Horizon
Big news was announced recently that thousands of small, mid, and large-sized global marketing companies have been waiting nearly two years to hear – a new framework for trans-Atlantic data flows has been reached.
Regulatory Rumblings
“Justice” Jackson and Commercial Speech – Where Will She Stand?
Little light has been shed on what Ketanji Brown Jackson will mean for the commercial speech rights of advertisers and marketers on the U.S. Supreme Court - but her record contains a possible hint.
Regulatory Rumblings
A Billion Dollar FTC?
The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.
Regulatory Rumblings
Targeting Proves Its Worth
Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.
Regulatory Rumblings
Dents In The GDPR
The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”