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Giving a voice to the marketing community.

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Industry Insights

The Future of Marketing Belongs to Consumers

by Jeff Siteman, 19 hours ago

This is a pivotal moment in marketing. Today’s consumers have an increasingly sophisticated relationship with brands and digital content. They don’t take what companies say at face value, instead evaluating their behavior across multiple channels — and they have a nuanced understanding of the tradeoffs they face. For example, they may want personalized offers but may be loath to share their data unless they have complete control.

Industry Insights

The New World of Computer Vision

by Sara Musselman, 1 day ago

Imagine watching the NBA Finals – Game 5. LeBron James is on the court driving to score mid-air with seconds left. He shoots and is fouled. Moments later, millions of eyes are on LeBron’s face as he stands on the line with a chance to score for the Lakers and win the game. Time slows to the pace of anticipation. His focus is our focus, his vision is our vision.

Industry Insights

4 Privacy-Minded Predictions for Data-Based Marketing in 2022

by Ross McNab, 2 days ago

Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.

Industry Insights

Your Ad Frequency Is Driving Me Insane

by Ryan Dinger, 2 days ago

With the pandemic cresting yet another wave, I spent the 2021 holiday season mostly at home in my Brooklyn apartment, avoiding people and resuming many of the habits that got me through the early days of COVID-19 when we were all locked down.

Pulse

Marketing to Generation Alpha, the Newest and Youngest Cohort

by Josch Chodakowsky, 1 week ago

The new kids on the block are generation Alpha, kids born after 2010 to predominantly Millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.

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Regulatory Rumblings

From the ANA's government relations team in Washington, D.C., this blog focuses on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.


Regulatory Rumblings

A Billion Dollar FTC?

4 months ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.


Regulatory Rumblings

Targeting Proves Its Worth

4 months ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.


Regulatory Rumblings

Dents In The GDPR

4 months ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”


Regulatory Rumblings

New York Considers a Radical Privacy Bill

7 months ago

ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.


Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

8 months ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

How to Contribute

Industry Insights currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.