ANA Blogs
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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

Happy Birthday GDPR

1 day ago

This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.

Regulatory Rumblings

ANA Strongly Opposes New HHS Ad Disclosure Rule

1 week ago

Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.

Regulatory Rumblings

Members of the House Energy and Commerce Committee Advocate for Meaningful Federal Privacy Protections

2 weeks ago

The Association of National Advertisers (ANA) has been a strong advocate calling for Congress to pass broad national data privacy legislation. All Americans, regardless of where they live, deserve the same high level of data privacy protections.

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Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

The War on Ad Fraud is Winnable

by Bill Duggan, 1 day ago

For the fourth time, ANA and White Ops have partnered on a study to measure bot fraud in the digital advertising ecosystem. ANA group EVP Bill Duggan provides key highlights.

Marketing Maestros

How Citi Uses Experiential and Purpose-Driven Marketing to Drive Growth

by John Wolfe, 2 days ago

Experiential and purpose-driven marketing have emerged as key ingredients in the marketing mix. Jennifer Breithaupt, Citi’s global consumer chief marketing officer, discusses their power to drive growth.

Marketing Maestros

You Need Human Data to Truly Measure Customer Engagement

by Ernan Roman, 5 days ago

If your key metrics focus on measuring how many and how much, it’s time to expand your metrics to include human data. Ernan Roman of ERDM explains.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.