ANA Blogs

Giving a voice to the marketing community.

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Marketing Maestros

Written by our in-house and industry contributors, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

4 Things Fast-Casual Brands Need to Know as Office Workers Return for Lunch

by Ross McNab, 2 days ago

While COVID-19’s Delta variant has delayed some companies’ plans for going back to the office, the renewed energy for the vaccine rollout suggests the hybrid model is still more of a matter of “when” than “if” for this fall. In fact, according to a recent LinkedIn study, 64 percent of workers are already heading back in on some days. This means office workers will again patronize their favorite lunch spots after 18 months of largely making their mid-day meals at home. And that’s good news for fast-casual brands.

Marketing Maestros

Purpose Creates Context

by Dan Ratner, 2 days ago

Recent regulations have driven industry-wide attention to privacy concerns in online advertising and marketing.

Marketing Maestros

Brand Response TV – More for Less?

by Karla Crawford Kerr, 2 days ago

Brand Response TV (BRTV) marketing leverages brand advertising and direct marketing to reap the benefits of both mediums.

Marketing Maestros

Innovid's Jessica Hogue on the Excitement of Connected TV

by Bill Duggan, 4 days ago

Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

Marketing Maestros

How to Create a Competitive Advantage in a Virtual World

by Mary Czarnecki, 1 week ago

The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage by empowering their people to operate at their highest level. Here are three keys to getting there.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

A Billon Dollar FTC?

3 days ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

1 week ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

2 weeks ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

Regulatory Rumblings

New York Considers a Radical Privacy Bill

4 months ago

ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.

Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

4 months ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.