ANA Blogs
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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

Privacy Battlefield Continues to Grow

1 day ago

Yesterday ANA, along with the 4A’s, AAF, IAB, and NAI, sent a letter to North Dakota legislators urging them to fix numerous problems with HB 1330, a proposed data privacy bill.

Regulatory Rumblings

Breach Bumps Privacy Up on the Agenda

1 month ago

Virtually everyone in the business community has anticipated that privacy and data security would be extremely important issues in 2021 at the Federal, state, and local levels, and in the regulatory arenas.

Regulatory Rumblings

Money Can’t Buy You Love: The New Normal?

1 month ago

In a blog earlier this year, I argued that 2020 political races during Covid-19 were going to be more dependent on advertising than ever.

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Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

Beyond Profit Podcast: How Purpose Evolved in 2020, with Jeff Fromm

3 days ago

From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.

Marketing Maestros

Out of This World Marketing, Rejuvenating the Recruitment Race, and More

by Andrew Eitelbach, 1 week ago

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.

Marketing Maestros

B2B Marketers Look on the Bright Side of Things

by Matthew Schwartz, 2 weeks ago

To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.