Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Yesterday the California General Assembly held its first major hearing on the California Consumer Privacy Act.
The Association of National Advertisers (ANA), in partnership with other key industry leaders, are calling on California policymakers to revise the California Consumer Privacy Act (CCPA) to address unintended consequences that threaten the free flow of information critical to the infrastructure of our nation’s data-driven economy.
ANA is filing a letter opposing Senate Bill 5659 in Washington State.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
In the second episode of the ANA Brand Purpose podcast, author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials to engage with brands.
In an exclusive Q&A, Chris Hollander of Panera Bread provides a look at the messaging that drives the brand.
Direct-to-consumer and subscription-based brands are changing the marketing game. How can agencies better meet their needs?
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
