Industry Insights Blog
Strategies to Lead Today, Vision to Shape Tomorrow.
Leading Edge
When a Brand Retires Its Best Asset
Farmers Insurance retires a 16-year brand asset — its iconic professor — for pink paint and a honesty platform that may trade hard-won equity for fleeting attention. The shift raises a question every marketer faces: When does creative reinvention strengthen a brand, and when does it erase it?
Pulse
Scott Redick of Charles Schwab on Keeping an Open Mind and Being Curious
Scott Redick, director of strategy and integration at Charles Schwab and member of the 2026 ANA Multicultural and Inclusive Marketing Excellence Awards Grand Jury, shares what separates good work from truly exceptional work — and why curiosity may be the most important skill a marketer can keep sharpening.
Leading Edge
Attention Is the Most Misunderstood Metric in Advertising
Attention in advertising may be measured after a campaign runs, but research suggests it must be designed into creative from the start. Kantar finds creative quality drives 50 percent of brand impact, raising the stakes for how marketers approach every ad they build.
Empower the Industry With Your Voice
Marketing’s future is shaped by those who speak up. Share your insights, experiences, and expertise with the ANA community. Submit your post (250–800 words) as a Word document, including a headline and byline, to help drive the conversation forward.