ANA Blogs
img

Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

ANA Joins Opposition to HHS Prescription Drug Price Disclosure Rule

1 month ago

ANA has joined with Merck, Eli Lilly, and Amgen to bring a lawsuit to enjoin a HHS rule concerning prescription drugs that would otherwise blow significant holes in advertisers First Amendment protections.

Regulatory Rumblings

Happy Birthday GDPR

1 month ago

This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.

Regulatory Rumblings

ANA Strongly Opposes New HHS Ad Disclosure Rule

2 months ago

Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.

img

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

Keeping the Vultures at Bay When It’s Time for a New Tech Partner

by Shane Taylor, 1 day ago

Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.

Marketing Maestros

Managing In-House Agency Creative Content and Legal Concerns

by Bill Duggan, 2 days ago

The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”

Marketing Maestros

Q&A with Walter Frye

by Marni Gordon, SVP of committees and conferences, ANA, 3 days ago

In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.