Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Yesterday the Association of National Advertisers filed a joint letter with other leading ad trade associations in opposition to Texas HB 4390.
The second ANA Government Relations and Legal Podcast features Cassidy Sehgal, Data Protection Officer and Associate Counsel at L'Oréal USA talking to host Doug Wood about the privacy issues confronting the industry, challenges in measurement and viewability, as well as her experience as an in-house counsel at a major advertiser.
Governor Gary Herbert and Utah legislative leaders abandoned their efforts to pass a sweeping new tax on services, including advertising, by sending House Bill 441 to an interim study committee yesterday, effectively killing the proposal for this legislative session.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Bill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”
While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.
Direct-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
