Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.
Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.
The Association of National Advertisers (ANA) has been a strong advocate calling for Congress to pass broad national data privacy legislation. All Americans, regardless of where they live, deserve the same high level of data privacy protections.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
For the fourth time, ANA and White Ops have partnered on a study to measure bot fraud in the digital advertising ecosystem. ANA group EVP Bill Duggan provides key highlights.
Experiential and purpose-driven marketing have emerged as key ingredients in the marketing mix. Jennifer Breithaupt, Citi’s global consumer chief marketing officer, discusses their power to drive growth.
If your key metrics focus on measuring how many and how much, it’s time to expand your metrics to include human data. Ernan Roman of ERDM explains.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
