Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
The internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.
Advertisers now face the most serious threats from state and local ad taxes in more than a decade.
When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
This fall’s unusual entertainment schedule means brands need to find new ways to create “fans” beyond likes or followers. Sports, music, and Hollywood have never been in such limbo: marketers can fill that void, not just by entertaining consumers with social content, but also by offering them impactful value during this pandemic.
We are indeed experiencing a sea change in consumer behavior as video streaming becomes part of our daily lives. COVID-19 appears to be the watershed moment we have been gearing up for over the past few years.
Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
