Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
The Internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the Internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.
Advertisers now face the most serious threats from state and local ad taxes in more than a decade.
When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.
Important conversations are being had all over the country, and the marketing industry can’t get left behind. Here are Newsstand’s August highlights, including a guide for effecting real change in your organization, a look at how the pandemic is changing media spending, and the latest on brand safety.
In today’s business environment and economic climate, it is important for marketers to develop strategies and create advertising campaigns that drive greater business outcomes. Brands specifically embracing diversity and inclusion are seeing increased business results across each stage of the purchase funnel, and VAB has developed the case studies to prove it.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
