Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.
In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.
This year already has been an ominous one on the tax front for advertisers. Digital advertising taxes have proliferated. At least eight states are presently considering adopting a digital or general ad tax law.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
The deprecation of third-party cookies and mobile ad IDs (MAIDs) has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will take their place.
“The only thing that is constant is change.” That adage rang true in Ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising industry.
There is an immense focus on cookieless solutions as third-party cookies begin to crumble. Given the changing methodology, the industry must continue to be cognizant of fraud and the impact it has on media effectiveness research.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
