Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.
Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.
The Association of National Advertisers (ANA) has been a strong advocate calling for Congress to pass broad national data privacy legislation. All Americans, regardless of where they live, deserve the same high level of data privacy protections.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.
We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.
Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
