Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Governor Gary Herbert and Utah legislative leaders abandoned their efforts to pass a sweeping new tax on services, including advertising, by sending House Bill 441 to an interim study committee yesterday, effectively killing the proposal for this legislative session.
ANA has contacted Governor Gary Herbert and the entire membership of the Utah Legislature to express our strong opposition to any tax on advertising.
The California Consumer Protection Act (CCPA) is falsely labeled.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
In this digital age, marketers have more data to work with than ever before. Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, offers tips for learning the right lessons from data.
With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.
In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
