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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

Ad Associations Send Detailed Letter to Texas House on HB 4390

2 weeks ago

Yesterday the Association of National Advertisers filed a joint letter with other leading ad trade associations in opposition to Texas HB 4390.

Regulatory Rumblings

ANA Government Relations and Legal Podcast: Cassidy Sehgal, L'Oréal USA

3 weeks ago

The second ANA Government Relations and Legal Podcast features Cassidy Sehgal, Data Protection Officer and Associate Counsel at L'Oréal USA talking to host Doug Wood about the privacy issues confronting the industry, challenges in measurement and viewability, as well as her experience as an in-house counsel at a major advertiser.

Regulatory Rumblings

Utah Abandons Effort to Tax Advertising

1 month ago

Governor Gary Herbert and Utah legislative leaders abandoned their efforts to pass a sweeping new tax on services, including advertising, by sending House Bill 441 to an interim study committee yesterday, effectively killing the proposal for this legislative session.

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Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns

by Melinda McLaughlin, 17 hours ago

The growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.

Marketing Maestros

Driving ROI Through Supplier Diversity

by Bill Duggan, 1 day ago

Simona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.

Marketing Maestros

A Conversation with Amy Spiridakis

by Mike Kaufman, 2 days ago

Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.