Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Yesterday, the advertising industry’s leading associations submitted comments to the California Office of the Attorney General regarding their third set of proposed modifications to the California Consumer Privacy Act (CCPA).
The internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.
Advertisers now face the most serious threats from state and local ad taxes in more than a decade.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.
The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.
In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
