Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Yesterday ANA, along with the 4A’s, AAF, IAB, and NAI, sent a letter to North Dakota legislators urging them to fix numerous problems with HB 1330, a proposed data privacy bill.
Virtually everyone in the business community has anticipated that privacy and data security would be extremely important issues in 2021 at the Federal, state, and local levels, and in the regulatory arenas.
In a blog earlier this year, I argued that 2020 political races during Covid-19 were going to be more dependent on advertising than ever.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
From taking stands on pressing social issues, to helping in the fight against COVID, to aligning with charities, brands led with purpose, drove goodwill, and made a difference in people’s lives in a year swallowed by the pandemic. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the year that was with Jeff Fromm, author of The Purpose Advantage.
Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up can’t-miss content from the ANA’s four online publications: ANA magazine, B2B Marketer, Forward, and Greater Good.
To describe 2020 as annus horribilis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
