ANA Blogs
Giving a voice to the marketing community.
Marketing Maestros
Written by our in-house and industry contributors, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Marketing Maestros
Hispanic Representation in Ad Industry Still Lags Behind
The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!
Marketing Maestros
Screen Size Matters: Study Highlights Viewer Preferences
Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platforms with a common metric; however,there is still work to be done on de-duplicating audiences and identifying overlaps.
Marketing Maestros
Rethinking Escalating Sponsorship Escalators
Sponsorship fee escalators come standard with pretty much any multi-year sponsorship agreement. (For those of you less privy to sponsorship contracts, an escalator is an increasing incremental fee charged to the sponsor for each year the sponsorship is active on top of the original base fee.) However, lately, there appears to be a growing trend of properties baking in higher and higher year-over-year percentages. This could be a byproduct of attempting to recover losses inflicted by COVID or could simply be more creatively aggressive pricing strategies.
Marketing Maestros
How Brand Marketers Should Respond to Supply Chain Uncertainty
Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy.
Marketing Maestros
What ANA's 2021 Diversity Report Found
For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.
Regulatory Rumblings
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Regulatory Rumblings
A Billion Dollar FTC?
The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.
Regulatory Rumblings
Targeting Proves Its Worth
Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.
Regulatory Rumblings
Dents In The GDPR
The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”
Regulatory Rumblings
New York Considers a Radical Privacy Bill
ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.
Regulatory Rumblings
The Washington Post Has it Right – Congress Must Pass Privacy Legislation
In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.