ANA Blogs

Giving a voice to the marketing community.

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Marketing Maestros

Written by our in-house and industry contributors, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

Hispanic Representation in Ad Industry Still Lags Behind

by Bill Duggan, 19 hours ago

The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!

Marketing Maestros

Screen Size Matters: Study Highlights Viewer Preferences

by Hadassa Gerber, 1 day ago

Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platforms with a common metric; however,there is still work to be done on de-duplicating audiences and identifying overlaps.

Marketing Maestros

Rethinking Escalating Sponsorship Escalators

by Dan Kozlak, 3 days ago

Sponsorship fee escalators come standard with pretty much any multi-year sponsorship agreement. (For those of you less privy to sponsorship contracts, an escalator is an increasing incremental fee charged to the sponsor for each year the sponsorship is active on top of the original base fee.) However, lately, there appears to be a growing trend of properties baking in higher and higher year-over-year percentages. This could be a byproduct of attempting to recover losses inflicted by COVID or could simply be more creatively aggressive pricing strategies.

Marketing Maestros

How Brand Marketers Should Respond to Supply Chain Uncertainty

by Brent Pero, 1 week ago

Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy.

Marketing Maestros

What ANA's 2021 Diversity Report Found

by Bill Duggan, 1 week ago

For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

A Billion Dollar FTC?

2 months ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

2 months ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

2 months ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

Regulatory Rumblings

New York Considers a Radical Privacy Bill

6 months ago

ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.

Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

6 months ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.