ANA Blogs
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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

Simultaneous Privacy Timelines Occurring in California

2 weeks ago

As advertisers and marketers continue to run the seemingly endless CCPA compliance race, the finish line just keeps being moved farther and farther away.

Regulatory Rumblings

California Attorney General Releases Draft Consumer Data Privacy Regulations

1 month ago

In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).

Regulatory Rumblings

ANA Asks CA Governor to Veto AB 1202

1 month ago

Yesterday ANA, and several other groups, sent a letter to the Governor of California, Gavin Newsom, urging him to veto AB 1202.

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Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

The Contemporary Playbook for Content Marketing

by David Germano, 3 days ago

Content marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of marketing, it is dramatically influencing content marketing as well.

Marketing Maestros

Evaluating the Purpose-Driven Business

by Dr. James R. Gregory, 1 week ago

The purpose-driven business is akin to a corporate brand business strategy, and the measurement models should apply. Here’s how to evaluate your purposeful marketing.

Marketing Maestros

Creating An Inclusive Environment: Q&A With BBDO's Storm Smith

by Bill Duggan, 1 week ago

Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.