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Industry Insights

Trade Groups Collaborate on Guidelines to Help Buyers and Diverse Media Suppliers Strengthen Partnerships

by Bill Duggan, 1 day ago

Over the past six months I've had the pleasure of working with industry colleagues on guidelines to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

Industry Insights

The Procurement Opportunity: Process Improvements

by Bill Duggan, 2 days ago

ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies. While procurement has a positive perception of itself, agencies generally do not. Marketing, meanwhile, has a better perception than agencies yet it’s clear they believe there is much room for procurement’s improvement.

Industry Insights

3 Steps to Standardize Measurement in Influencer Marketing

by Pierre Cassuto, 4 days ago

Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.

Industry Insights

5 Inspiring Quotes on Brand Expression & Positioning

by Ryan Dinger, 1 week ago

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Industry Insights

A True and Open Partnership: A Warner Bros. Discovery Case Study

by Sebastien Slek, 1 week ago

In July ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” In that report, Sebastien Slek, executive director, global sourcing marketing at Warner Bros. Discovery contributed the following case study.

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Regulatory Rumblings

From the ANA's government relations team in Washington, D.C., this blog focuses on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.

Regulatory Rumblings

Privacy Shield 2.0 on the Horizon

4 months ago

Big news was announced recently that thousands of small, mid, and large-sized global marketing companies have been waiting nearly two years to hear – a new framework for trans-Atlantic data flows has been reached.

Regulatory Rumblings

“Justice” Jackson and Commercial Speech – Where Will She Stand?

by Chris Oswald, David Buzby, 4 months ago

Little light has been shed on what Ketanji Brown Jackson will mean for the commercial speech rights of advertisers and marketers on the U.S. Supreme Court - but her record contains a possible hint.

Regulatory Rumblings

A Billion Dollar FTC?

10 months ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

11 months ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

11 months ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

How to Contribute

Industry Insights currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.