ANA Blogs
img

Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

Can Digital Media Continue to Thrive?

1 week ago

The internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.

Regulatory Rumblings

The Gathering Storm

2 months ago

Advertisers now face the most serious threats from state and local ad taxes in more than a decade.

Regulatory Rumblings

Constitutional Concerns Remain as CCPA Enforcement is Set to Begin

3 months ago

When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.

img

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

The Intersection of Direct Mail and Digital

by Bill Duggan, 1 day ago

The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

Marketing Maestros

Drip Email Marketing: A Vital Tool for Nurturing Leads Progressively

by Chris Donald, 2 days ago

Email marketing is the lifeline for most brands and marketers. The success of email though is increasingly tied to drip emails, as they effectively educate leads and help them make the right choice when they are ready to purchase.

Marketing Maestros

Insights from the ANA Media and Measurement Conference

by Bill Duggan, 1 week ago

The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.