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Industry Insights

How to Navigate Inflation This Holiday Season

by Hector Pantazopoulos, 5 days ago

The holidays are on the horizon, but so too is the growing impact of the worst inflation in 40 years. With financial concerns putting a strain on the festivities, many may be wondering how to afford the usual holiday expenditures — presents, travel and produce, to name a few. Fortunately, necessity sparks innovation, and there are several ways for consumers to save money, while finding gifts for everyone on their list.

Pulse

Everything You Need to Know About Programmatic Audio

by Garrison Dua, 1 week ago

Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista

Pulse

How Brand Marketers Can Leverage Programmatic in Podcasting

by Garrison Dua, 1 week ago

Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.

Industry Insights

4 Simple Guidelines to Provide Outstanding Digital Customer Experiences

by Michael McLaren, 1 week ago

Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?

Industry Insights

6 Holiday Ads That Bring People Together

by Joanna Valente, 1 week ago

The holidays are a time of celebration and love — both to celebrate the people we love and to cherish the moments we have with them. Regardless of which holiday, any time we carve out a moment to be present and enjoy each other’s company is a gift — and a gift we need to do more of. The best ads don’t just try to sell stuff (and yes, every ad is selling something) but hopefully inspire us and remind us of our own humanity.

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Regulatory Rumblings

From the ANA's government relations team in Washington, D.C., this blog focuses on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.

Regulatory Rumblings

Privacy Shield 2.0 on the Horizon

7 months ago

Big news was announced recently that thousands of small, mid, and large-sized global marketing companies have been waiting nearly two years to hear – a new framework for trans-Atlantic data flows has been reached.

Regulatory Rumblings

“Justice” Jackson and Commercial Speech – Where Will She Stand?

by Chris Oswald, David Buzby, 7 months ago

Little light has been shed on what Ketanji Brown Jackson will mean for the commercial speech rights of advertisers and marketers on the U.S. Supreme Court - but her record contains a possible hint.

Regulatory Rumblings

A Billion Dollar FTC?

1 year ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

1 year ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

1 year ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

How to Contribute

Industry Insights currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.