Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Various governments here and abroad are enforcing highly restrictive new privacy laws and putting forward a broad array of privacy proposals.
In my last posting, I discussed the extraordinarily broad coverage of the California Consumer Privacy Act (CCPA).
Californians celebrate the transition from one year to the next in unique and fun ways.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.
U.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.
At the most basic level, many of the actions in healthcare fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
