Click here for the latest content for marketing in the age of COVID-19, links to upcoming virtual/online events, and more.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Last week California Governor Gavin Newsom took an important step to respond to the major disruption of the COVID-19 pandemic on government and business entities.
Today, the ANA and 65 other major California and national associations sent an amended letter to the Attorney General of California and the Governor of California urging a delay in CCPA enforcement until January 2, 2021.
Today, the Association of National Advertisers (ANA) called on Maryland Governor Larry Hogan to veto the digital ad tax just passed by the Maryland Legislature. This
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
The ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.
Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.
Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
