ANA Blogs
img

Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

The Time For Action Is NOW

2 weeks ago

Today CalMatters published an op-ed by me urging the California Legislature to make changes to the CCPA that are greatly needed.

Regulatory Rumblings

CCPA Status Report 2: CCPA Implementation Timeline Creates Severe Compliance Pressures

2 weeks ago

Once the California legislature adjourns on September 13, 2019, the last day for Governor Newsom to sign or veto bills passed by the legislature this session is October 13, 2019.

Regulatory Rumblings

CCPA Status Report: Legislative Finish Line in Sight

2 weeks ago

There are only 10 days until the California Legislative session ends on September 13th.

img

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

How Advertisers Can Minimize “Out-of-Scope” Surprises

by Cliff Campeau, 2 days ago

The SOW provides the basis for an agency to develop its proposed staffing plan and attendant fee recommendation. In an ideal world, the annual SOW is comprehensive in nature, covering both key deliverables and the prospect of potential contingency projects.

Marketing Maestros

Media Agency Compensation Practices: New ANA Report

by Bill Duggan, 5 days ago

This week ANA released a new report, “Media Agency Compensation Practices.” Here are the highlights as outlined by ANA group EVP Bill Duggan.

Marketing Maestros

The Kind of Influencer Money Can’t Buy

by Neil Feinstein, 6 days ago

Advocacy influencers are concerned, activist citizens who are motivated by a cherished cause or ideology, a sense of social justice and fairness. Instead of funneling their passion into hawking brands, they post, tweet, vlog, and podcast to change the world.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.