ANA Blogs
img

Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

17 hours ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

Regulatory Rumblings

A Tangled Web

1 month ago

This year already has been an ominous one on the tax front for advertisers. Digital advertising taxes have proliferated. At least eight states are presently considering adopting a digital or general ad tax law.

Regulatory Rumblings

Yet Another Privacy Bill

2 months ago

ANA and other leading advertising industry associations have submitted a letter to the leadership of the Hawaii Legislature to oppose HI SB 1009, a sweeping and highly restrictive privacy proposal.

img

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

The Purpose Advantage: A Q&A with Barkley’s Jeff Fromm

by Jerusha Harvey, 4 days ago

In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.

Marketing Maestros

How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises

by Dmitri Lisitski, 5 days ago

It’s no secret that B2B enterprises have lagged behind their B2C counterparts when it comes to embracing digital transformation, but the pandemic-driven surge in remote work has spurred many B2Bs to step-up their adoption of digital marketing and e-commerce. It’s been a positive experience for most, as they’ve discovered the advantages virtual strategies have to offer, especially better ways to optimize campaigns, increase relevance and engagement, and measure results.

Marketing Maestros

U.S. Marketers: Meet Mexican Americans

by Carlos Diaz, 6 days ago

Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.