ANA Blogs
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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

ANA Joins Opposition to HHS Prescription Drug Price Disclosure Rule

2 days ago

ANA has joined with Merck, Eli Lilly, and Amgen to bring a lawsuit to enjoin a HHS rule concerning prescription drugs that would otherwise blow significant holes in advertisers First Amendment protections.

Regulatory Rumblings

Happy Birthday GDPR

3 weeks ago

This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.

Regulatory Rumblings

ANA Strongly Opposes New HHS Ad Disclosure Rule

1 month ago

Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.

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Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

Small Business Content Marketing Trends to Try in 2019

by Jessica Fender, 5 days ago

Content marketing is essential for revenue and brand loyalty, but new trends appear and vanish at a lightning-fast pace. Here are five trends that will make a difference in your content marketing strategy this year.

Marketing Maestros

Happy Anniversary, ANA Transparency Report (With an Assist from Gary Vaynerchuk)

by Bill Duggan, 1 week ago

Today, June 7, marks the three year anniversary of the release of An Independent Study of Media Transparency in the U.S. Advertising Industry. The ANA’s Bill Duggan shares his thoughts on the future of transparency today.

Marketing Maestros

Inspiration for Innovation: Discerning Opportunities for New Products

by Morgan Strawn, 1 week ago

Marketers’ role in developing consumer insights gives them a seat at the table where organizations can capitalize on those insights to generate ideas for new products. To seize the opportunity that such a position provides, marketers may find it valuable to consider some approaches that others have used to generate innovations.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.