Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
ANA has joined with Merck, Eli Lilly, and Amgen to bring a lawsuit to enjoin a HHS rule concerning prescription drugs that would otherwise blow significant holes in advertisers First Amendment protections.
This week marks the first anniversary of the European Union’s General Data Protection Regulation (GDPR). When it was launched on May 25, 2018 the GDPR was clearly the most significant privacy experiment to that point in history.
Yesterday, the Department of Health and Human Services (HHS) finalized a new rule which would require “direct-to-consumer television advertisements for prescription pharmaceuticals covered by Medicare or Medicaid to include the list price … if that price is equal to or greater than $35.” ANA strongly opposes this government requirement which is highly likely to be unconstitutional.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.
The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”
In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
