ANA Blogs

Giving a voice to the marketing community.

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Marketing Maestros

Written by our in-house and industry contributors, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

The Catastrophic Risks of Getting Data Security Wrong

by Fei Zou, 2 days ago

Getting data security right is not cheap. Getting it wrong is exorbitant. The average annual cost of a data security breach for a company that misuses or loses data is $4.24 million according to a recent IBM security survey, nearly 10 percent higher than it was before the pandemic. And that’s just the initial price tag. The true costs of lax security cut even deeper. A staggering 60 percent of small and medium size businesses go out of business within 6 months of a massive data breach.

Marketing Maestros

Univision's Chief Brand & Impact Officer Jessica Rodriguez on the Need for Diversity

1 week ago

Jessica Rodriguez has lived the change she now creates at Univision. She joined the leading media company serving U.S. Hispanics as a graduate intern 20 years ago and worked her way up through the ranks to her current role as chief brand and impact officer, championing diversity, equity, and inclusion both internally and for the industry at large.

Marketing Maestros

Who is Missing From Your Marketing Team?

by Christina Wells, Don Batsford, Jr., 1 week ago

Is there a key person missing from your marketing team? What skills do you need to bring onboard and develop to be more successful? Executives today must think about hiring and retaining the correct resources to build the right team as well as future proofing an organization in the world of modern marketing.

Marketing Maestros

Notable Quotes from the Masters of Marketing

by Ken Beaulieu, 1 week ago

The 2021 ANA Masters of Marketing Conference certainly had a different feel than those of years past. The COVID-19 pandemic kept the in-person crowd in Orlando, Fla., to a fraction of its typical size (although more than 3,000 registered to watch virtually).

Marketing Maestros

Employees Are at the Core of Brand Purpose

by Matthew Schwartz, 2 weeks ago

Frank Cooper III, CMO at BlackRock, discusses how CMOs can play a key role driving brand purpose and the opportunity for chief marketers as more and more companies hire chief purpose officers.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

A Billion Dollar FTC?

1 month ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

1 month ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

1 month ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

Regulatory Rumblings

New York Considers a Radical Privacy Bill

5 months ago

ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.

Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

5 months ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.