In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.View the Vlogs
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The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.SEE ALL POSTS
Fight against Mandated Disclosures Takes a HitMay 18, 2016 10:00am ET
Ninth Circuit Court Judge Edward Chen has issued a decision in the American Beverage sugar-sweetened beverage case to deny preliminary injunctive relief. The case revolves around a San Francisco ordinance requiring a major health warning on ads for certain sugar sweeten ...
Congress Shows Concern over FCC’s Privacy Regulation PlanMay 12, 2016 2:00pm ET
The Senate Judiciary Committee’s Subcommittee on Privacy, Technology and the Law took a proactive step in protecting businesses from overly restrictive government regulations by holding a hearing Wednesday to debate the merits of the Federal Communication Commission ( ...
“Don’t Bother Us with the Facts.”May 10, 2016 10:00am ET
“Don’t bother us with the facts.” That seems to be the message the Federal Communications Commission (FCC) is sending by its recent summary denial of ANA’s and numerous other groups’ request for additional time to comment on the FCC’s sweeping Notice of Prop ...
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.SEE ALL POSTS
Sourced Traffic: Do You Know What This Is? (You should!)BY Bill Duggan, Group EVP, ANA• May 25, 2016 12:00pm ET
A new white paper from the ANA found that a good number of marketers are unfamiliar with sourced traffic.
Sourced Traffic: Buyer Beware!BY Bill Duggan, Group EVP, ANA• May 19, 2016 9:00am ET
ANA's Bill Duggan shares details from a new ANA white paper on sourced traffic.