Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
After a period of relative calm in regard to state advertising taxes, there are now signs that these issues are heating up quickly as we enter the new year.
As advertisers and marketers continue to run the seemingly endless CCPA compliance race, the finish line just keeps being moved farther and farther away.
In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.
Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Daryl Brewster, CEO of the CECP, to learn about the challenges of investing in society, why CEOs are embracing purpose more than ever, how to best communicate do-good efforts, and more.
Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with Victor to get his thoughts on key drivers to the brand’s success, its no B.S philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
