ANA Blogs
Giving a voice to the marketing community.
Industry Insights
Written by ANA staff and industry contributors, Industry Insights draws on the diverse perspectives of the marketing community to highlight drivers of growth, game-changing campaigns, key takeaways from ANA events, and more.
Industry Insights
An Optimistic Outlook for an Unpredictable Year
Recession and performance. These are the two somewhat contrarian subjects I’ve been discussing with my partners, clients, colleagues, and industry peers over the last few weeks. No matter which side of the industry they sit on, everyone is searching for the answer to how we can move through a global tidal wave affecting the tech and advertising industries at their core while remaining focused on achieving strong growth and performance.
Industry Insights
Co-Chairs Named for ANA Advertising Financial Management Conference
It’s become a bit of a tradition for ANA to announce the chair(s) for our annual Advertising Financial Management Conference and I am delighted to now make that announcement for 2023.
Industry Insights
Your Attribution Model May Be Data Driven – But It’s Still Not the Right Answer
The concept of attribution had noble and necessary beginnings – entering the marketing landscape like a newly anointed royal ready to wave away our collective blindness to which ads were working and which were not. Even with its rules-based and/or data-driven origins, “attribution” has always been a misnomer. While it’s been a reasonable success in understanding basic ad performance – it is one the greatest distractions of our time.
Industry Insights
With More Marketing Data Sources in 2023, Watch Out for These 3 Pitfalls
More data means more insights. At least, that seems to be the presumption behind a recent Salesforce survey of 6,000 marketers about 2023. The research finds that brands are looking to greatly diversify their data sources, from identity data to transactional records. From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year.
Industry Insights
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.
Regulatory Rumblings
From the ANA's government relations team in Washington, D.C., this blog focuses on advocacy initiatives and key legal and regulatory issues threatening national advertisers' freedom of commercial speech.
Regulatory Rumblings
Privacy Shield 2.0 on the Horizon
Big news was announced recently that thousands of small, mid, and large-sized global marketing companies have been waiting nearly two years to hear – a new framework for trans-Atlantic data flows has been reached.
Regulatory Rumblings
“Justice” Jackson and Commercial Speech – Where Will She Stand?
Little light has been shed on what Ketanji Brown Jackson will mean for the commercial speech rights of advertisers and marketers on the U.S. Supreme Court - but her record contains a possible hint.
Regulatory Rumblings
A Billion Dollar FTC?
The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.
Regulatory Rumblings
Targeting Proves Its Worth
Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.
Regulatory Rumblings
Dents In The GDPR
The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”