Click here for the latest content for marketing in the age of COVID-19, links to upcoming virtual/online events, and more.
Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Today, the ANA and 65 other major California and national associations sent an amended letter to the Attorney General of California and the Governor of California urging a delay in CCPA enforcement until January 2, 2021.
Today, the Association of National Advertisers (ANA) called on Maryland Governor Larry Hogan to veto the digital ad tax just passed by the Maryland Legislature. This
Today, the Maryland Legislature passed the first digital ad tax bill ever put forward by any state in the nation. The bill, HB 732, violates federal statutes, is highly likely to be unconstitutional, and is extremely counterproductive.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.
Many in the digital media supply chain have begun to differentiate between “brand safety” and “brand suitability.” Ultimately, marketers will have to weigh in on whether or not there is a difference and why they should give any provider relief when it comes to protecting the brands that they steward.
In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
