Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Advertisers now face the most serious threats from state and local ad taxes in more than a decade.
When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.
ANA has filed comments on the FTC's review of its endorsement and testimonial guides.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
At this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.
Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss the how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.
Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
