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Join the Conversation

The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.

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Bob's Vlogs

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

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Ads Seriously Jeopardized by CA Initiative

May 17, 2018 12:30pm ET

ANA is helping lead the opposition to a California ballot initiative that would dramatically change how consumer information is collected and shared.

ANA Congratulates New FTC Commissioners

Apr 27, 2018 10:00am ET

Yesterday, the Senate confirmed the nominations of all five nominees to lead the Federal Trade Commission (FTC).

The Great Experiment

Apr 26, 2018 10:00am ET

On May 25th, only 30 days away, the European Union will launch the greatest privacy experiment in history. On that date, the General Data Protection Regulation (GDPR) goes into effect.

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

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Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions

BY Ari Lewine• May 17, 2018 1:00pm ET

TripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.

How to Get the Most from Your Conference Experience

BY Bill Duggan, Group EVP, ANA• May 15, 2018 3:00pm ET

ANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.

Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers

BY Molly Knol• May 10, 2018 10:30am ET

Rachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.