Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
As advertisers and marketers continue to run the seemingly endless CCPA compliance race, the finish line just keeps being moved farther and farther away.
In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).
Yesterday ANA, and several other groups, sent a letter to the Governor of California, Gavin Newsom, urging him to veto AB 1202.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.
The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.
The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
