ANA Blogs

Giving a voice to the marketing community.

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Marketing Maestros

Written by our in-house and industry contributors, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

Marketing Maestros

How Brand Marketers Should Respond to Supply Chain Uncertainty

by Brent Pero, 5 days ago

Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy.

Marketing Maestros

What ANA's 2021 Diversity Report Found

by Bill Duggan, 5 days ago

For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.

Marketing Maestros

Marketing Automation Cannot Replace Creativity

by Costanza Ghelfi, 6 days ago

Marketing will always require a human touch, but the right technology can measure efficacy and optimize creativity to make the biggest and best impact

Marketing Maestros

The Unsung Heroes of an Omnichannel World

by Matthew Deets, 6 days ago

Publishers and marketers have been discussing the need to create omnichannel experiences for consumers for more than a decade, but the reality of seamless, consistent transitions from screen to screen and channel to channel has remained elusive for many. At its core, this is a data problem.

Marketing Maestros

Why a Corporate Focus on Diversity and Inclusion Isn’t Enough

by Judy Courtney, 6 days ago

Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

Regulatory Rumblings

A Billion Dollar FTC?

2 months ago

The House Energy and Commerce Committee, as part of the reconciliation process, last week proposed a massive change to the Federal Trade Commission (FTC) by approving the creation of a vast new FTC bureau dedicated to privacy, data security, and identity theft regulation.

Regulatory Rumblings

Targeting Proves Its Worth

2 months ago

Unfortunately, some state and federal legislators and regulators are trying to impose far broader privacy restrictions than those seen in the California privacy law. The recent experience of companies, government agencies, nonprofits and others responding to COVID-19 and the Delta variant threat provides a powerful case study on why such overly sweeping restrictions would be severely harmful and misguided.

Regulatory Rumblings

Dents In The GDPR

2 months ago

The British government took an unexpected but important step recently. U.K. Culture Secretary Oliver Dowden announced plans to scrap the EU’s General Data Protection Regulation (GDPR) requirements in favor of a new data protection law that protects consumer privacy but “does so in as light touch a way as possible.”

Regulatory Rumblings

New York Considers a Radical Privacy Bill

6 months ago

ANA, along with the 4A’s, AAF, IAB, and NAI, recently wrote to the Chairman of the New York Senate’s Consumer Protection Committee about the New York Privacy Act, pointing out a number of concerns with the bill.

Regulatory Rumblings

The Washington Post Has it Right – Congress Must Pass Privacy Legislation

6 months ago

In its Sunday, May 9 edition, the Washington Post carried an editorial stating that, “Congress ran out of excuses for its inability to pass a privacy law years ago,” and called on it to act to pass a federal privacy law. ANA agrees - with a couple of caveats.

How to Contribute

The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.

Please email all posts (250-800 words) as attached Word documents. Please make sure to include a headline and a byline.