Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.
Various governments here and abroad are enforcing highly restrictive new privacy laws and putting forward a broad array of privacy proposals.
In my last posting, I discussed the extraordinarily broad coverage of the California Consumer Privacy Act (CCPA).
Californians celebrate the transition from one year to the next in unique and fun ways.
Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.
One of the featured speakers at ANA's Masters of Marketing, Chobani Chief Creative Officer Leland Maschmeyer is known for his focus on business outcomes and employee centricity. In this Q&A, he discusses in-house agencies to abductive reasoning, the importance of being "a factory," and more.
CMOs and their organizations need agency partners that can turn into empowered talent and create stronger work. Here are the five stages of building those partnerships.
U.S. Multicultural Media Forecast 2019 is a landmark new study just released by ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) that identifies a clear opportunity for more marketers to engage multicultural consumers to drive business growth.
The Marketing Maestros blog currently accepts contributions from ANA community members. Submissions should focus on advice, insights, trends, and best practices for the marketing and advertising industry.
Please email all posts (250-800 words) in a Word doc attachment. Please make sure to include a headline and a byline.
