ANA Drives Growth

ANA Growth Agenda

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ANA Drives Growth

Enterprise growth today requires a 360-degree focus on all elements of the business, including driving top-line revenue, improving business ecosystem productivity, and enhancing after-tax income growth.

To effectively tackle these challenges today and for the future, the ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing.

These priorities directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Explore the interactive growth agenda to see the relevant content and events.

Enterprise growth today requires a 360-degree focus on all elements of the business.

To effectively tackle this challenge, the ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing. These priorities directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Explore the growth priorities and agenda points below to see the relevant content and events.

Developed by the CMO Growth Council

The CMO Growth Council was established by the ANA and Cannes Lions in June 2018 to build a roadmap for driving business growth through marketing. Led by Procter & Gamble Chief Brand Officer Marc Pritchard, the Council includes leading CMOs from top brands around the world.

Take a tour of the ANA Growth Agenda