Marketing Knowledge Center
Industry-best content to drive business decisions.
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Money Slides
Gen Alpha's Personal Device Usage, by the Numbers
Inspira shares data revealing generation Alpha’s device preferences.
Pulse
On Scope: ANA Launches New Podcast for Marketers
Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.
Leading Edge
The Hidden Costs Eating Your Ad Budget
Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away with a fraction of the horsepower you paid for.
Programmatic Media
What are some trends and best practices in programmatic media buying?
2025 Marketing Trends and Predictions
What does the year ahead look like for marketing and consumers?
AARP’s "Embrace Your Inner Dragon" Campaign
AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
Advocacy Organization’s Call to Action for LGBTQIA+ Safety in Canada
Egale Canada used an unraveled Pride flag to raise awareness about underreported anti-LGBTQIA+ hate crime incidents.
Recap: The 2024 Global CMO Growth Summit
Over 250 CMO delegates, collectively representing over 50 percent of the world’s marketing investments, concluded the 2024 Global CMO Growth Summit with a shared commitment to accelerate progress toward Growth Council priorities for 2025.
Creative Excellence from Cannes LIONS
Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.
The Value of Corporate Reputation
Against a backdrop of economic uncertainty, disruptive technology, the flowing momentum of ESG and DEI, and a continued distrust in media, organizations are taking a more cautious approach to brand building, but a strong corporate reputation requires the long game. Find out how with this new research from Bloomberg Media.
National Customer Rage Survey
Learn about the key findings and implications of the recently released National Customer Rage study. Are customers satisfied? Are customer care efforts effective? Are customer service programs effective? Get key takeaways to improve customer satisfaction and loyalty.
LA Metro and Kevani: Harnessing Hyperlocal Strategies in Out of Home to Elevate Brand Identity
During an ANA In-House Agency Committee meeting, L.A. Metro discussed its collaboration with the agency KEVANI to create effective, hyperlocal strategies with out-of-home media.
Sustainability Committee Meeting December 2024
During a December 2024 ANA Sustainability Committee meeting, L’Oréal shared how it created organizational alignment and the brands Kiehl’s and Maybelline discussed how their brand actions advanced corporate ambitions.
Data Clean Rooms: Tips for Effective Data Management
Deep Sync provides a “101”-style primer on data clean rooms.
The Power of Inclusive Advertising
A recent study by System1 highlights the significant impact of inclusive advertising, providing valuable insights into why it matters and how it can be effectively implemented.
The State of Influence
Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.
Gen Alpha's Personal Device Usage, by the Numbers
Inspira shares data revealing generation Alpha’s device preferences.
CTV CPMs by Programmatic Marketplace
The ANA shares data comparing the average CTV CPM with the average CTV CPM offered on programmatic open marketplaces and private marketplaces.
Gen Alpha's Content Consumption Preferences, by the Numbers
Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
21st Century Marketing Manifesto Best Practices Guide
This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.
ABM Account Plan Canvas 2025
Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
ABM Buying Committee Diagram
Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.
ABM Campaign Plan and Checklist
Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.
My Voice Matters: Inclusive Marketing Excellence
Learn how inclusion impacts decision-making, career progression, and belonging across the marketing and advertising industry. This study provides actionable insights to help organizations create environments where every professional can thrive.
Programmatic Transparency Benchmark: December 2024 Findings Update
The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.
Generative AI for Search Marketing
This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Four Tips for an Effective MarTech Business Case
Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.