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3 Steps to Standardize Measurement in Influencer Marketing

by Pierre Cassuto, 16 hours ago

Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.

Beyond Profit

Beyond Profit Podcast: How Dana-Farber Is Raising Brand Awareness

16 hours ago

In this episode of Beyond Profit, Donna Lee discusses with host Ken Beaulieu the latest campaigns from Dana Farber, the importance of brand value, how the organization supports local communities, and more.

Marketing Futures Podcast

An AI-Driven Future, with Mari Joller of Snackable

3 days ago

Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.

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Summaries of presentations at ANA events.

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Third-party content submitted by agencies and brands.

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How-to resources, including templates, guides, tips, and more.

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Proprietary current practices and attitudes of marketers.

Case Studies

Results of award-winning marketing campaigns.

Bringing a 45-Year-Old Women’s Organization into a New Era

3 weeks ago

TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.

ZS Associates Urges Firms to Adopt a Business-to-Ecosystem Mindset

3 weeks ago

Management Consultant ZS Associates undertook an ABM campaign that urged firms to adopt a business-to-ecosystem approach.

Championing the Power of Brand

3 weeks ago

GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

11 months ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

11 months ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

11 months ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

Data-Driven Audience Insights: Getting 'Em. Using 'Em!

5 days ago

This session demonstrates how to use dynamic digital tools to not only better reach your known audiences but find the hidden markets that may hold the key to your future fundraising success.

Stop and Talk to Me: How Face-to-Face Impacts Your Brand

5 days ago

In this session, One Sixty Fundraising and Children International shared their experiences building brand awareness on the street and explored how their face-to-face partnership accomplished reaching sustainable donors other channels may have missed.

CTV Runs on Targeting: The Data-Driven Strategies You Need to Know

6 days ago

Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.

Evolving Trends in Acquisition: Case Studies in List Growth

6 days ago

As organizations are seeing a softening in results during a difficult time while competing with the news cycle in inboxes, this discussion pinpoints transformational approaches to growth to ensure that you can locate the best new prospects at the lowest cost to drive higher-than-ever ROI at year end.

Knowledge Partners

Third-party content submitted by agencies and brands.

Your Quick Guide to Driving Strategy Using Analysis and Insights

3 days ago

Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

5 days ago

ICF Next shared travel and hospitality trends addressing increased demand in 2022, despite uncertainty around COVID-19.

Metaverse and Media

5 days ago

Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Agency Management Playbook

9 months ago

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

Brand Activation Playbook

9 months ago

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

Content Marketing Playbook

9 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Marketing Communications Planning Playbook

9 months ago

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Research Studies

Proprietary current practices and attitudes of marketers.

Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

6 days ago

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

Procurement 2022: The Good, the Bad, and the Ugly

2 weeks ago

In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

The CMO’s Guide to Programmatic Transparency

1 month ago

The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

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With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


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Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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