Marketing Knowledge Center

The Bot Baseline: Fraud in Digital Advertising

Bots are everywhere, but not in equal numbers. To view the joint ANA/White Ops study and other details, go here.

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The 2015 REGGIE Award winners

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Resources tailored to executive-level marketers

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Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

Celebrity and Brand Ambassador Arrangements

In this session, learn about celebrity and brand ambassador arrangements.

Effectively Negotiating Sports and Entertainment Sponsorships

This session focused on recent developments in sports and entertainment sponsorship deals.

Music, Video, and Creative Rights Deals

Learn about the key issues that brands should be aware of when structuring music, video and other creative rights deals in connection of their content marketing efforts.

Negotiating Advertising Agency/Client Contracts

Learn about best practices in negotiating advertising agency agreements – and hear about the issues that are driving the negotiating the negotiations from both the brand and the agency perspective.

Privacy Contracts: What Happens When Things Go Wrong

In this interactive session, attendees walked through a simulated data breach between a company and its vendor.

Payment Innovation: What Marketers Need to Know

In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

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Creativity Zone

Browse 1000+ award-winning case studies

Marketing Toolkits

Browse our collection of 20 toolkits and more than 400 tools

"Ask the Expert" ANA's Research Service

Disrupting the Marketing Disrupters

Marketing's Moment: Leading the Disruption, a joint survey from McKinsey and the ANA

Survey Research

Learn about ANA's Survey Program

Marketing Dictionary

New industry source for marketing terms and definitions.