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Industry Insights

How Data Stole the Show at Cannes Lions 2022

by Ross McNab, 2 days ago

Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.

ANA Magazine

Ignoring the 'Silver Economy' May Be Getting Costly for Brands

by Matthew Schwartz, 2 days ago

Despite the growing power of the “silver economy” and traditional notions of aging being constantly upended, advertisers continue to give the 50-plus market short shrift. As the size of this market — and its immense wealth — grows, can brands continue to afford to ignore them?

Industry Insights

Now That June Is Over, Your Brand’s Commitment to Pride Really Begins

by Ryan Dinger, 2 days ago

Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.

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Insights driven by ANA’s CMO Growth Council.

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Summaries of presentations at ANA events.

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Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Case Studies

Results of award-winning marketing campaigns.

Ace Fights “Paint Procrastination” with Free Babysitting

2 months ago

Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

2 months ago

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.

Ally’s Charlotte FC Uniform Reveal

2 months ago

The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

9 months ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

9 months ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

9 months ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

Dove Self Esteem Project: How Optimizing Creative for Attention Can Turbocharge the Impact of Your Message

4 days ago

In this session, Unilever/Dove and Teads showcase how the Brand, Creative, Data, and Insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.

E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands

4 days ago

Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.

How Attention Impacts Behavioral Outcomes, Including Search

4 days ago

This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.

Including “Attention” in the Media Measurement Stack

4 days ago

In this session, Mars shares how and why they are actively attempting to integrate attention into its holistic media measurement stack.

Knowledge Partners

Third-party content submitted by agencies and brands.

Digital Transformation: A 6-Step Road Map to Success

4 days ago

Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.

How to Prove — and Improve — Your ROI in Media

4 days ago

According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?

SXM: 2022 Podcast Trends Report

5 days ago

SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Agency Management Playbook

7 months ago

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

Brand Activation Playbook

7 months ago

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

Content Marketing Playbook

7 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Marketing Communications Planning Playbook

7 months ago

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Research Studies

Proprietary current practices and attitudes of marketers.

The CMO’s Guide to Programmatic Transparency

5 days ago

The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

Power Up! Growth Through Inclusive Marketing

2 weeks ago

This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

ANA Influencer Marketing Measurement Guidelines

2 weeks ago

The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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