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Industry Insights

Brand Marketers Can Forge a Personified Path to Growth

by Anthony Flaccavento, 1 day ago

Brand marketers have been battening down the hatches as they navigate the current macroeconomic and geopolitical storm. While much of the conversation and strategizing has been around budgets and profit and loss (P&L) maneuvering with uncertainty clouding the horizon, it would be wise for brands to also allocate bandwidth to proactively devise a digital advertising strategy for 2023 and beyond. The “beyond” in this instance could be inferred as the paradigm shift from the era of personalized advertising to the era of personified advertising.

Forward

United, Converged TV Advertising Should Stand

by Megan Coyle, 1 day ago

TV is in the midst of a revolution. There's more content than ever before, and the modern viewer consumes it on their own time, in their own way, and through a variety of devices. This fragmentation means one thing for brands and agencies: They need to reimagine the TV advertising experience.

Industry Insights

Brands Still Relying on Cookies This Holiday Season Are Lagging Behind

by Phil Schraeder, 2 days ago

Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.

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Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Ask the Expert Answers

Compendiums based on ANA member research requests.

B2B Content Marketing

3 weeks ago

What are best practices for B2B marketers getting into content marketing?

Measuring Brand Health

1 month ago

How can I track the health of my brand?

Case Studies

Results of award-winning marketing campaigns.

Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

2 months ago

Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services

2 months ago

The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.

HP Notebooks. Work Better.

2 months ago

HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

1 year ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

1 year ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

1 year ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

Media Procurement Reimagined in an Unboss Culture

2 days ago

“Unboss” represents a shift in leadership mindset where a leader should exist to serve their team and dismantle barriers to empower their people to engage in healthy collaboration. The team from Novartis shared advice for procurement professionals navigating a complex multi-business unit organization.

Mobile Barbershop Brings Broadway to the Boroughs

2 days ago

Discover how Broadway play Thoughts of a Colored Man used data insights and grass roots marketing efforts to engage the community and generate significant audience growth with an authentic experiential campaign.

Sponsorship Measurement: A Path Forward

2 days ago

Northwestern University's Larry DeGaris presented a simple but effective framework to measure sponsorship effectiveness.

What's New in Agency Compensation

2 days ago

In this session, get an overview of the major compensation trends from the Trends in Agency Compensation survey and projections for the coming years.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Brands Still Relying on Cookies This Holiday Season Are Lagging Behind

by Phil Schraeder, 2 days ago

Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.

Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life

by Dominick Fils-Aimé, 2 days ago

In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.

Knowledge Partners

Third-party content submitted by agencies and brands.

Direct Mail: Signed, Sealed, and Still Delivering Results

1 week ago

This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.

The Myers Report: Upfront Inflation

1 week ago

Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Advertising Calendar and Budget Template 2023

1 month ago

Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

Agile Content Marketing Calendar 2023

1 month ago

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Blog Post Syndication Calendar 2023

1 month ago

A report to track editorial calendar opportunities and their associated deadlines.

Content Marketing Editorial Calendar 2023

1 month ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Research Studies

Proprietary current practices and attitudes of marketers.

Trends in Agency Compensation, 18th Edition

2 days ago

For more than 50 years, the ANA has fielded a unique and comprehensive agency compensation survey among client-side marketer members. According to the results of the latest ANA’s Trends in Agency Compensation survey, fees, particularly labor-based fees, are the most dominant method of compensation today.

A Diversity Report for the Advertising/Marketing Industry (2022)

3 weeks ago

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

AIMM Diversity Report: Compendium of Historical Member Case Studies

3 weeks ago

Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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