Marketing Knowledge Center | ANA

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Thousands of resources, all available to ANA members

Agency

Topics include: compensation, evaluation, in-house agencies, media planning and buying, and production management

B2B

Topics include: lead generation, marketing automation, and growth

Brand

Topics include: brand building, customer service, innovation, integrated marketing, and packaging

Consumer

Topics include: research on Millennials, Multicultural, and LGBT consumers

Data & Measurement

Topics include: Big Data, technology, industry trends, analytics, media measurement, and ROI

Finance & Procurement

Topics include: planning, spending allocation, and sourcing

Leadership

Topics include: corporate social responsibility, legal and regulatory issues, and purpose-driven marketing

Media Channels

Topics include: TV, radio, video, mobile, shopper marketing, loyalty programs, sponsorships, and experiential marketing

Organization

Topics include: department structure, diversity, staffing, and development

Tools & Templates

More than 400 customizable tools and templates to save you time and make your job easier.

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Explore ANA's Case Studies

ANA members have access to marketing case studies from around the world, covering topics such as innovation, mobile marketing, shopper marketing, digital marketing, and B-to-B marketing. Browse here for inspiration from leading brands and award-winning campaigns.

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