Marketing Knowledge Center
Industry-best content to drive business decisions.
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Beyond Profit
A Movement to Reduce Online Hate
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.
Tools
Marketing and Product Development Alignment Tool
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
Industry Insights
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.
Best Practices for Portraying People with Disabilities in Advertising
How are brands depicting and including individuals with disabilities in their communications?
Going Dark: The Consequences of Pausing Ad Spend
What happens if I pause or stop my ad spending due to extraordinary times?
How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community
Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.
McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign
DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.
The Rebirth of Marketing and the Role of Chief Marketing Officers
In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.
Reaching Gen Z and Millennials on Yahoo
Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
Transformational Storytelling — Amazon Sapiens
During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
Marketers Are Scared of Retail Media
Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.
Retail Media: The Power of Customer Insights
Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.
Motherhood Matrix Study: Navigating High Anxiety
Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
Q&A: How to Develop Recession-Proof Marketing
ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.
Marketing and Product Development Alignment Tool
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
Sales and Marketing Alignment Benchmark Report
Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
Management and Leadership Maturity Assessment
Use this tool to evaluate your organization’s management and leadership capabilities.
Retail Media Networks: A Forced Marriage or Perfect Partnership?
According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
ANA In-House Agency Fact Book — 2023
The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.