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ANA Magazine
Marketers Take a Perpetual View of Women's History Month
As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.
Forward
How Marketers Can Leverage Tech to Avoid Disruption
While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.
Knowledge Partners
Direct Mail: Signed, Sealed, and Still Delivering Results
This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.
Measuring Brand Health
How can I track the health of my brand?
Advertising Wearout
Is wearout an issue I need to worry about? What can I do to combat it?
Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales
Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.
How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services
The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.
HP Notebooks. Work Better.
HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.
Reaching Gen Z and Millennials on Yahoo
Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
Transformational Storytelling — Amazon Sapiens
During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
Creativity Matters: Big Creative Ideas from Cannes Lions 2021
In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.
An LGBTQ+ Cultural State of the Union for Brands
This session offered data and insights to help you brands strategic decisions about queer cultural marketing and suggest ways to balance metrics with true community support.
LGBTQ+ and the Future of Consumer Expectations
Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. In this conversation, they presented highlights from their findings and explored how we all can further enhance LGBTQ+ marketing inclusion.
Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies
As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
Everything You Need to Know About Programmatic Audio
Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista
How Brand Marketers Can Leverage Programmatic in Podcasting
Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.
The Myers Report: Upfront Inflation
Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.
Economic Impact Study: Moviegoing as an Indicator of Spend
National CineMedia, in partnership with Affinity Solutions conducted a study examining the spending habits of moviegoers, finding that they spend twice as much as non-moviegoers on their day at the theater.
Advertising Calendar and Budget Template 2023
Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
Agile Content Marketing Calendar 2023
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Blog Post Syndication Calendar 2023
A report to track editorial calendar opportunities and their associated deadlines.
Content Marketing Editorial Calendar 2023
Use this calendar template to keep track of your content marketing and distribution efforts.
A Diversity Report for the Advertising/Marketing Industry (2022)
This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
AIMM Diversity Report: Compendium of Historical Member Case Studies
Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.
ANA/4A’s Agency Search Simplification Report
The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.