Marketing Knowledge Center
Industry-best content to drive business decisions.
What's New
Industry Insights
How Connected TV Is Changing the Game for Advertising
An increasing number of consumers are ditching their cable subscriptions in favor of more flexible and personalized viewing experiences. As of the most recent statistics, an incredible 88 percent of U.S. households own at least one internet-connected TV device, while the number of CTV users amounted to more than 110 million among gen Z and millennials.
Forward
Women's Sports Sponsorships Are Here to Stay
With interest in women's professional sports hitting a high water mark in 2023, marketers can expect an increased focus on women and girls across major sporting events in 2024, including the NCAA Finals, National Girls & Women in Sport Day, and arguably the most prestigious sporting event of the year: the 2024 Olympic Games.
Industry Insights
The 4 Biggest Postal Developments Around the World
Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
Made for Advertising Websites
How can marketers approach their ads appearing on Made for Advertising (MFA) sites?
Marketing to Men
How are brands successfully connection with male consumers?
Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
An Amazon Series Marketed to the Autistic Community
Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.
Banner Health Connects with the Advanced Age Audience Through a Humorous Digital Video Series
Banner Health created a humorous video series to illustrate its understanding of the unique needs of patients 55 and older.
2023 ANA Global CMO Growth Summit Recap
The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.
The ANA Global CMO Growth Council Generative AI Pulse Check
Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.
The ANA Global CMO Growth Council Position on Generative AI — Draft October 2023
The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.
The Power of Personalization and AI
In this session, Aki shared the 2023 Aki Receptivity Study results on personalization, consumer response, GenAI, and the power of using these technologies in digital and social to drive brand + demand for marketers.
Advice for Maintaining Data Privacy Compliance from Legal Experts
The 2023 ANA Masters of Advertising Law Conference convened a panel of legal experts who shared numerous recommendations for maintaining compliance with the proliferation of regulations on consumer data privacy being issued by states.
Guidance for Navigating Issues in IP Law: Hair and Makeup, Tattoos, and Fashion
During a session at the ANA’s 2023 Masters of Advertising Law Conference, attendees heard tips on negotiating issues in intellectual property delivered by Brian Murphy, partner at Frankfurt Kurnit Klein & Selz PC.
The 4 Biggest Postal Developments Around the World
Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
A Playbook for Change: How Think with Google Is Working to Scale Sustainability
Partnering with Drawdown Labs, Think with Google designed a framework for building a culture of sustainability and reducing carbon across daily marketing operations, culminating in a sustainability marketing playbook meant to share best practices and accelerate change across the industry.
ESG Brand Perception Index Q&A with Linda Bethea, Head of Marketing, Danone
The ANA’s Liz Kneebone sat down with Linda Bethea, Head of Marketing for Danone, to discuss the brand’s activity in the DEI and Sustainability spaces.
The ANA/Swayable ESG Brand Perception Index: Q3 Report on Top Brands Navigating ESG Dynamics
The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
Consumers' Concerns About AI, by the Numbers
Media agency Carat shares Dentsu data on which concerns about AI most worry consumers and which applications for the new technology they most support.
The Projected Growth of the 50-Plus Economy in the U.S.
The AARP charts the expected growth of the 50-year-old-and-over population in the U.S., along with the expected growth in this demographic’s spending power.
Brands and Media Falling out of Step with U.S. Hispanics
Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
Generative AI for Content Marketing Checklist
Use this checklist to help you leverage generative AI for content marketing at your company.
Brand Purpose Checklist
Use this checklist to help you implement a purpose-led initiative at your company.
Implementing a Purpose-Led Culture Cheat Sheet
Use this cheat sheet to learn about best practices for implementing a purpose-led culture at your organization.
Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
Influencer Pay Equity Guide
Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
ANA AI Glossary
ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.