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Advertising Ethics in the Age of AI

by Jacqueline Lisk, 9 hours ago

Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

Industry Insights

Pathways to Transparent Media: The Old Blame Game No Longer Applies

by Jacek Chrusciany, 9 hours ago

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

Research Reports

ANA Ethics Code of Marketing Best Practices

1 day ago

The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.

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Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Money Slides

The best slides from presentations at ANA events.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Training Takeaways

Career-critical insights drawn from expert-led trainings.

Videos

ANA's library of replays, highlights, and original video content.

ASK Answers

Compendiums based on ANA member research requests.

AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More

2 days ago

What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?

AI and Generative AI in Marketing

1 week ago

How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?

Case Studies

Results of ANA Award-winning marketing campaigns.

This Bank Pitched Itself to Law Firms

3 days ago

Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.

This Water Filtration Company Made Kids Its Spokespeople

3 days ago

Elkay used the unfiltered thoughts of kids to underscore the importance of properly filtered water in schools.

Deloitte Celebrates Women in Business During the WNBA Playoffs

5 days ago

Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.

CMO Content

Insights driven by the ANA's Global CMO Growth Council.

How CMOs Are Shaping Their GenAI Future

3 weeks ago

According to our 2024 survey in partnership with Boston Consulting Group (BCG), of over 200 CMOs in seven countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI

1 month ago

Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.

The ANA Global CMO Growth Council Position on Generative AI — June 2024

1 month ago

The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

The Psychological Mechanics and Outcomes of Community

2 days ago

In this session, learn about the psychological processes of community to help you understand how to help your nonprofit grow community, which will lead to constituent action and revenue production.

Embracing Neurodiversity Inclusion

4 days ago

In this session, learn about strategies for fostering a more inclusive workplace that recognizes and values neurodiversity.

Thoughtfully Honoring Diverse Cultural Heritage

4 days ago

In this session, learn about how to develop a comprehensive approach to heritage month celebrations that honor the rich diversity of various communities.

Knowledge Partners

Third-party content submitted by agencies and brands.

Breaking Through, Engaging, and Driving Results in Healthcare Marketing

3 days ago

RPA shared key insights from its experiences working with healthcare brands, including what matters most to patients along their healthcare journey.

Discover the Shein Effect in Spain

3 days ago

Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.

Beyond Basics: Unveiling the Secondary Benefits of Sponsorships

1 week ago

This report from SponsorUnited outlines the multitude of secondary benefits that come from strategic sponsorships.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

In 2023, Diverse-Owned Media Climbed to 2.5 percent of the Mix

1 week ago

Marketing solutions provider Guideline shares data that illustrates the gains made by diverse-owned media in the 2020s.

The 2020s: A New Era of Digital's Global Preeminence Over Linear TV

3 weeks ago

Marketing solutions provider Guideline tracks the proportion of media mix devoted to digital, on the one hand, and linear TV, on the other, in the first quarters of 2022, 2023, and 2024 in the U.S., the U.K., China, Australia, Canada, and New Zealand.

Ranking the Most Valuable B2B Brands, 2024

4 weeks ago

Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

E-commerce Quick Win Package

4 months ago

ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

E-commerce Cheat Sheet

4 months ago

Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

E-commerce Checklist

4 months ago

Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

ABM Strategy Playbook

4 months ago

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Research Studies

Proprietary current practices and attitudes of marketers.

ANA Ethics Code of Marketing Best Practices

1 day ago

The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.

2024 ANA Business Marketing Practice — Marketing Impact Measurement Study

2 weeks ago

This study and “first-look” discussion guide report explores how to address the “snowflake” problem — that every senior marketing role appears to be uniquely defined. Aspects of the study included C-suite interviews, extensive marketing literature, and contextual industry analysis.

Programmatic Transparency Benchmark

1 month ago

The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.

Training Takeaways

Get smarter at a glance with career-critical insights drawn from expert-led trainings.

Aligning the Customer Journey to Goals: Lead Gen Versus Retention

5 months ago

The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

Four Tips for Finding Your Most Valuable Direct Mail Audience

5 months ago

To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

Three Advantages of Direct Mail Retargeting Technology

5 months ago

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

Videos

A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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