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Marketing in a Cookie-Less World

18 hours ago

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Industry Insights

To Spur Change, CMOs Need More Managerial Discretion

by Matthew Schwartz, 18 hours ago

CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

Pulse

Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

by Josch Chodakowsky, 18 hours ago

With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

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Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Ask the Expert Answers

Compendiums based on ANA Member research requests.

Marketing in a Cookie-Less World

18 hours ago

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Scents Make Sense: Using Smell in Marketing and Retail

6 days ago

How can I best communicate scent in my marketing?

Retail Media Networks 2022

2 weeks ago

What are the latest trends and best practices in the Retail Media Networks space?

Product Marketing 101

3 weeks ago

What is product marketing, and how can a brand do it well?

Case Studies

Results of award-winning marketing campaigns.

Ace Fights “Paint Procrastination” with Free Babysitting

4 weeks ago

Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.

Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

4 weeks ago

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.

Ally’s Charlotte FC Uniform Reveal

4 weeks ago

The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

8 months ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

8 months ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

8 months ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

Beyond the Last Click: Exploring the Data That Drives Your Email Program

1 day ago

Last click attribution is awful. Your customers engage with your brand (and your email marketing program) beyond just clicks and opens. During this session, SmileDirectClub’s Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.

Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message

1 day ago

In this session, learn how the Black Bear Diner marketing team was able increase customer acquisition, brand knowledge, brand affinity, and "loyalty" (read: increased spend/visit frequency) without a traditional "earn and burn" rewards program.

Keynote: How EY Optimizes Email to Build Its Brand

1 day ago

In this session, Lou Cohen, Digital Marketing and Demand Generation Leader, Director at EY, shares his insights into how EY blends its purpose and authenticity messaging with its marketing automation email channel to build its brand.

Mastering Subscriber Lifecycle Management

1 day ago

Learn how AARP, a non-profit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.

Industry Insights

Blog posts written by ANA staff and outside contributors.

To Spur Change, CMOs Need More Managerial Discretion

by Matthew Schwartz, 18 hours ago

CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

by Josch Chodakowsky, 18 hours ago

With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

by Jenn Choo, 1 day ago

As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

Knowledge Partners

Third-party content submitted by agencies and brands.

Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever

1 week ago

Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.

Black Glass Issue 002: Real Marketing Teams

1 week ago

Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

Puffery 101

1 week ago

Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Agency Management Playbook

6 months ago

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

Brand Activation Playbook

6 months ago

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

Content Marketing Playbook

6 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Marketing Communications Planning Playbook

6 months ago

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Research Studies

Proprietary current practices and attitudes of marketers.

Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

2 days ago

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

ANA In-House Agency Fact Book — 2022

3 months ago

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

ANA Response Rate Report, 2021

4 months ago

The 2020–21 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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