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ANA Magazine
Marketers Balance the Promise and Peril of Generative AI
The promise of AI is tempered by growing concerns regarding the risks the technology presents, leading the Biden administration to pressure the seven leading AI companies to commit to new standards for safety, security, and trust as they aggressively compete to dominate the space. Brands and agencies are diving in.
Industry Insights
The People-First Advertising Lessons of the Hollywood Strikes
The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.
Industry Insights
5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.
B2B Brand Purpose
How can B2B brands leverage brand purpose?
Marketing to Generation Alpha
How can brands connect with gen Alpha?
Henkel Scales Up Account-Based Marketing
Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
USPS Thinks Big and Connects Locally
The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
Accelerating Mortgages: The RCG Calculator Success Story
RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
ANA Global CMO Growth Council Quarterly Progress Update — Data, Technology, and Measurement
The CMO Growth Council met to discuss how to best streamline the digital media supply chain (especially programmatic) to reduce inefficiency.
Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios
The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.
Management and Business Review Special Double Issue: AI for Customer Engagement
This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.
Navigating the Future of Marketing and Embracing New Media Models
In this session, Jay Altschuler, senior vice president of global media and agency relations at Mastercard, discussed the evolving media landscape, the possibilities centered around CTV, and the importance of authentic consumer-to-brand relationships.
Optimize Your Streaming TV Strategy Through Automation
Automation has emerged as a critical capability in the campaign planning process for advertisers of all sizes. In this session, learn how advertisers are streamlining workflows, reaching diverse audiences at national and local levels, and driving sales with flexibility and speed.
Understanding the CTV Opportunity and Measuring Campaign Performance
When it comes to effective CTV campaign strategies, marketers are often held back by a lack of universal measurement standards and transparency from walled gardens. TVision's recent State of CTV analysis helps break down what CTV apps and content are best engaging viewers.
5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns
The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.
Quantifying the Value of the In-House Agency
Blum Consulting shares insights quantifying the value of in-house agencies.
The 2023 Direct Mail Marketing Benchmark Report
SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.
Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers
While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.
A Concise AI Glossary
R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
Consumers' Direct Mail Preferences: Frequency and Mail Types
SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
How Overwhelmed Are Consumers by Different Ad Types?
SeQuel Response shares the results of a survey of over 400 consumers that reveals how inundated they feel by different ad types.
Firing Your Agency Cheat Sheet
Use this cheat sheet to learn about best practices for firing your agency and how to overcome common pitfalls.
Firing Your Agency Checklist
Use this checklist to help you take a systematic approach to firing your agency.
Firing Your Agency Quick Win Package
ANA's Firing Your Agency Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when parting with your agency — assessment, communication, offboarding, and transition.
Tapping Into the Power of Generative AI for Strategic Marketing Transformation
The introduction of consumer-friendly generative AI has potential implications similar to major tech advancements like the internet and smartphones. With over 100 million users in months, it's poised to reshape industries, especially marketing. Amid rapid changes, marketers face challenges and opportunities. This ANA guide offers insights, applications, and steps for leveraging generative AI in marketing strategies.
Guidelines for Getting Started When Investing with Diverse Media Companies
The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
ANA Programmatic Media Supply Chain Transparency Study
The ANA teamed with risk advisory firm Kroll to field a study with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.