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Why Businesses Should Be Thinking About Measurement First
Not spending the time to set up an effective, resilient measurement strategy that’s focused on the right things will hurt businesses who are relying on the general ease with which they get information today. Here are three key steps to making sure businesses are set up as they prepare for this pivotal year.
Marketing News Quiz
Marketing News Quiz for March 16, 2024
Crack open a cold one and try your hand at this week's quiz.
B2C
How Generative AI Can Give SMBs' Content Marketing Efforts a Jumpstart
SMBs have struggled with content marketing for years. Can generative AI help them embark on a different and more profitable course?
Direct Mail Marketing
What are some trends and best practices for direct mail marketing?
Email Marketing Trends and Best Practices
What are trends and best practices in email marketing?
Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals
Principal Financial Group promoted the business advantages of employee benefits.
Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
An Amazon Series Marketed to the Autistic Community
Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.
IRG Impact Study Findings: Driving More Humanized Growth
In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.
2023 ANA Global CMO Growth Summit Recap
The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.
The ANA Global CMO Growth Council Generative AI Pulse Check
Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.
Claim Substantiation: Common Issues in Study Design That Trip Advertisers Up
Industry experts from Proskauer Rose LLP review issues in study design that frequently arise when they are put to the test in a legal challenge, including for example when a control is and is not necessary, when bridging of study results is and is not acceptable, and more.
Hot Topics in Retail for 2024
“Hot topics” in retail covers a range of issues that retail marketers should consider in 2024. The panel discusses legal factors to keep in mind when implementing sustainability practices, launching customer loyalty programs, integrating the omnichannel experience, and more.
Legal Trends in Sports Marketing
Marketing sponsorships and partnerships of sports leagues, teams, and events are constantly evolving. Hear from some of the most well-connected legal professionals in the country regarding the key legal issues you should consider when your brand invests in sports.
The Power of Performance Marketing in 2024
Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
The Progress Check: Sustainability
Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
ChatGPT's Meteoric Rise in Popularity
Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.
The Projected Growth in Size of AI Models
Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.
Each Sector's Share of Programmatic Podcast Advertising, by the Numbers
An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.
E-commerce Quick Win Package
ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
E-commerce Cheat Sheet
Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
E-commerce Checklist
Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
Brand Purpose Checklist
Use this checklist to help you implement a purpose-led initiative at your company.
ANA Response Rate Report, 2023
The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
A Diversity Report for the Advertising/Marketing Industry (2023)
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
AI Use Case Compendium for Marketing
To help you make the most of AI for your marketing programs, we've compiled a compendium of practical use cases and real-world examples.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Aligning the Customer Journey to Goals: Lead Gen Versus Retention
The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
Four Tips for Finding Your Most Valuable Direct Mail Audience
To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
Three Advantages of Direct Mail Retargeting Technology
Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.