Marketing Knowledge Center

Industry-best content to drive business decisions.

What's New


ANA Magazine

Marketers Pack Up for the (Perpetual) Holiday Season

by Chuck Kapelke, 13 hours ago

Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

In-House Excellence Awards

Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

1 day ago

Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

Industry Insights

How and Why Brands Need to Up Their Influencer Game

by Pierre Cassuto, 1 day ago

Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.

Quick Links

 

Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Case Studies

Results of award-winning marketing campaigns.

Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

1 day ago

Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services

1 day ago

The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.

HP Notebooks. Work Better.

1 day ago

HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

1 year ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

1 year ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

1 year ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

Building Up an Organizational Culture of Great UX

3 days ago

In this session, learn how to position user experience as a strategically important tactic within an organization's critical priorities.

Prioritizing Trust Drivers for a Winning Brand Strategy

1 week ago

The BrandSpark Most Trusted Awards program has been tracking Americans’ trust in consumer brands since 2014. Get insights from the 2022 edition, representing 130 consumer categories, to present a framework for developing an effective trust strategy that considers your brand’s competitive context.

What's the Right Agency Support Model for Your Organization?

1 week ago

Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.

Agency Partnerships for 2030

1 week ago

How will the future of integrated marketing impact agency partnerships? In this session, R3's Greg Paull shared a forecast on agency models, ways of working, and what might make the best work in 2030.

Knowledge Partners

Third-party content submitted by agencies and brands.

Campaigns That Drive Connections

3 days ago

What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.

The CPG Guide to CTV

3 days ago

Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.

Foursquare Insights: The Gen Z Report

2 weeks ago

Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Agency Management Playbook

10 months ago

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

Brand Activation Playbook

10 months ago

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

Content Marketing Playbook

10 months ago

Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

Marketing Communications Planning Playbook

10 months ago

Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

Research Studies

Proprietary current practices and attitudes of marketers.

The Future is Mainstream Green: Introducing a New Growth Strategy

1 week ago

This report, part of the CMO Sustainability Accelerator, outlines a roadmap for how to achieve “Mainstream Green” — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.

Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

1 month ago

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

Procurement 2022: The Good, the Bad, and the Ugly

2 months ago

In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

Find What You’re Looking For

Search our extensive collection of best practices, event recaps, research reports, and more.

search