A three question quiz to see if your content marketing is on track.
In this session, learn about celebrity and brand ambassador arrangements.
This session focused on recent developments in sports and entertainment sponsorship deals.
Learn about the key issues that brands should be aware of when structuring music, video and other creative rights deals in connection of their content marketing efforts.
Learn about best practices in negotiating advertising agency agreements – and hear about the issues that are driving the negotiating the negotiations from both the brand and the agency perspective.
In this interactive session, attendees walked through a simulated data breach between a company and its vendor.
In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.
Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.