Marketing Knowledge Center
Industry-best content to drive business decisions.
What's New
Industry Insights
Is Connected TV Advertising Right for You?
Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over.
Greater Good
Just Talking About Sustainability Efforts Leaves Consumers Unimpressed
Brands will most likely face a severe backlash — and accusations of greenwashing — unless they can show the public that their sustainability activities are making a tangible difference in protecting the environment. Simply advertising their efforts with aspirational messaging won't cut it with discernible consumers.
Knowledge Partners
Do Stronger Relationships Produce Stronger Results
Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.
DEI Internally
ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
Marketing and Gaming
How can marketers spread awareness of their brands through gaming?
Absolut Appeals to Concert-Goers with a Metaverse Activation
Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.
This Video Game Promoted Its Launch by Tapping into Parenting Humor
God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.
A Gaming Partnership Between Kellogg’s and Minecraft
Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.
CMO Executive Brief
Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.
Key Takeaways: Global CMO Growth Council Regional Leadership Forum | APAC
The ANA Global CMO Growth Council, together with partners Cannes LIONS and Dentsu APAC, convened a select group of CMOs and brand leaders to elevate two areas of opportunity that will fuel growth for marketers – Creativity and Sustainability.
Spikes Asia Creativity Report 2023
The Spike Asia Creativity Report spotlights some of the best creative advertising in APAC, featuring interviews with Spikes Award winners, insights from jurors, and more.
Virtual Diversity Fair: Meet Women-Owned Companies
The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
The Why, Who, What, When, Where, How, and Why Around Supplier Diversity
Anisha Jackson from American Family Insurance discussed how the marketing industry can influence and impact supplier diversity and how the company has developed programs to identify, engage, and match diverse suppliers with marketing needs.
General Mills’ Future-Forward Approach to Media Strategy
In this session, Neelima Panuganti, Consumer Insights and Analytics Leader at General Mills shared how changes and challenges in data have led to new ways of working at General Mills.
Six Conclusions About In-House Agencies
ANA’s Bill Duggan provides six key conclusions from a new report, The Continued Rise of the In-House Agency: 2023 Edition.
Do Stronger Relationships Produce Stronger Results
Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.
Next-Gen Attention Metrics for B2B Marketers
Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.
Canada 100 2022
Brand Finance released its annual report on Canada’s most valuable and strongest brands.
How to Collect First-Party Data: Popular Tactics
LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
The CTV Landscape: The Platforms and Their Offerings
Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
Marketing Attribution Cheat Sheet
Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.
Marketing Attribution Checklist
This checklist provides step-by-step instructions to help you implement marketing attribution.
Marketing Attribution Quick Win Video
ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
SeeHer Research and Member Report — May 2023
SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.
The Continued Rise of the In-House Agency: 2023 Edition
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.
The Marketing Community’s Support of Diverse Suppliers
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.