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3 Steps to Standardize Measurement in Influencer Marketing
Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.
Beyond Profit
Beyond Profit Podcast: How Dana-Farber Is Raising Brand Awareness
In this episode of Beyond Profit, Donna Lee discusses with host Ken Beaulieu the latest campaigns from Dana Farber, the importance of brand value, how the organization supports local communities, and more.
Marketing Futures Podcast
An AI-Driven Future, with Mari Joller of Snackable
Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.
Bringing a 45-Year-Old Women’s Organization into a New Era
TEMPO Milwaukee refreshed its message and brand to reach an expanded audience.
ZS Associates Urges Firms to Adopt a Business-to-Ecosystem Mindset
Management Consultant ZS Associates undertook an ABM campaign that urged firms to adopt a business-to-ecosystem approach.
Championing the Power of Brand
GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.
Reaching Gen Z and Millennials on Yahoo
Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
Transformational Storytelling — Amazon Sapiens
During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
Creativity Matters: Big Creative Ideas from Cannes Lions 2021
In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.
Data-Driven Audience Insights: Getting 'Em. Using 'Em!
This session demonstrates how to use dynamic digital tools to not only better reach your known audiences but find the hidden markets that may hold the key to your future fundraising success.
Stop and Talk to Me: How Face-to-Face Impacts Your Brand
In this session, One Sixty Fundraising and Children International shared their experiences building brand awareness on the street and explored how their face-to-face partnership accomplished reaching sustainable donors other channels may have missed.
CTV Runs on Targeting: The Data-Driven Strategies You Need to Know
Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.
Evolving Trends in Acquisition: Case Studies in List Growth
As organizations are seeing a softening in results during a difficult time while competing with the news cycle in inboxes, this discussion pinpoints transformational approaches to growth to ensure that you can locate the best new prospects at the lowest cost to drive higher-than-ever ROI at year end.
Your Quick Guide to Driving Strategy Using Analysis and Insights
Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.
2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties
ICF Next shared travel and hospitality trends addressing increased demand in 2022, despite uncertainty around COVID-19.
Metaverse and Media
Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
Agency Management Playbook
Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.
Brand Activation Playbook
Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Marketing Communications Planning Playbook
Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.
Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)
Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
Procurement 2022: The Good, the Bad, and the Ugly
In 2010, the ANA published a landmark report on the state of marketing procurement and measured practices and perceptions among professionals in three functional areas. In 2022, we repeated and built upon this prior research to track progress (or lack thereof).
The CMO’s Guide to Programmatic Transparency
The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.