Marketing Knowledge Center

Industry-best content to drive business decisions.

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Beyond Profit

A Movement to Reduce Online Hate

12 hours ago

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

Tools

Marketing and Product Development Alignment Tool

12 hours ago

This self-assessment tool will help you understand how aligned your marketing and product development departments are.

Industry Insights

Retail Media Networks: A Forced Marriage or Perfect Partnership?

by John Paquin, 12 hours ago

Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.

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Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Ask the Expert Answers

Compendiums based on ANA member research requests.

Best Practices for Portraying People with Disabilities in Advertising

1 week ago

How are brands depicting and including individuals with disabilities in their communications?

Going Dark: The Consequences of Pausing Ad Spend

1 week ago

What happens if I pause or stop my ad spending due to extraordinary times?

Case Studies

Results of ANA Award-winning marketing campaigns.

How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community

1 month ago

Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.

McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community

1 month ago

McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.

DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign

1 month ago

DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.

CMO Content

Insights driven by the ANA's Global CMO Growth Council.

The Rebirth of Marketing and the Role of Chief Marketing Officers

3 weeks ago

In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.

Reaching Gen Z and Millennials on Yahoo

1 year ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

1 year ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Event Recaps

Summaries of presentations at ANA events.

Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape

5 days ago

William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.

Marketers Are Scared of Retail Media

5 days ago

Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.

Retail Media: The Power of Customer Insights

5 days ago

Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.

Knowledge Partners

Third-party content submitted by agencies and brands.

Motherhood Matrix Study: Navigating High Anxiety

5 days ago

Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

Q&A: How to Develop Recession-Proof Marketing

5 days ago

ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Marketing and Product Development Alignment Tool

12 hours ago

This self-assessment tool will help you understand how aligned your marketing and product development departments are.

Sales and Marketing Alignment Benchmark Report

12 hours ago

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Management and Leadership Maturity Assessment

3 months ago

Use this tool to evaluate your organization’s management and leadership capabilities.

Research Studies

Proprietary current practices and attitudes of marketers.

Retail Media Networks: A Forced Marriage or Perfect Partnership?

1 day ago

According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

ANA In-House Agency Fact Book — 2023

6 days ago

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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