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AFM Conference Co-Chair Discusses Supplier Diversity Strategy
The ANA previously announced the co-chairs for the 2023 ANA Advertising Financial Management Conference, which includes Simona Rabsatt Butler, senior director of media, events, and sponsorship at Visa.
Forward
Getting Global Rights Management Right
Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.
Industry Insights
Viewer “Rabbit Holes” Are an Untapped Goldmine for Brands
In the same way that short-form content on platforms like YouTube captivated users over a decade ago, free ad-supported television (FAST) channels can lead their viewers down even deeper rabbit holes with long form content. The ability for FAST channels to truly engage audiences and take them on a journey makes ad-supported streaming an increasingly efficient way for advertisers to reach audiences, at scale and in a contextual and targeted way.
Marketing with Celebrity Spokespeople
How can my brand effectively use a celebrity spokesperson?
CMO Trends and Best Practices
What are CMOs current concerns, and how are they overseeing marketing at their companies?
How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community
Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.
McDonald's Creates a Hall of Zodiacs in the Metaverse to Engage the AAPI Community
McDonald’s created a state-of-the-art VR experience in the metaverse to engage the Asian-American Pacific Islander (AAPI) community during the Lunar New Year.
DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign
DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.
Marketing a Better Future
Dentsu presented findings from its study on the opportunity for marketing to drive sustainability efforts within their organization.
ANA Global CMO Growth Council Quarterly Progress Update — Brand Working Team
The CMO Global Growth Council met to discuss positioning the “brand” as the primary driver of impact and growth.
ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team
ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.
Breakthrough Strategies for the Metaverse
More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about ecommerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
Ford and MAX: Accelerating Cultural Relevance and Measurability
Ford shared how its partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales.
How Influencers Are Helping The Fresh Market Become One of America's Most Loved Brands
A major part of The Fresh Market's marketing strategy is to leverage a portfolio of 300 influencers to drive new product launches, create more store awareness, and scale its brand. Learn the strategy of how The Fresh Market manages its portfolio of influencers and measures the results of its efforts.
Sparking Consumer Participation Through Shared Values and Beliefs
ICF Next conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.
Data Privacy and Marketing: How to Balance Both for Maximum Effectiveness
This report from Exclaimer provides some answers for the data privacy conundrum currently facing marketers, outlining existing challenges and ways that marketers can ensure more robust privacy practices.
The CMO's First 90 Days Cheat Sheet
Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
The CMO's First 90 Days Checklist
Use this customizable checklist template to help you stay focused and organized during your first 90 days as a CMO.
The CMO's First 90 Days Onboarding Presentation
Use this PowerPoint presentation deck to help document important insights during your first meeting with the CEO.
CDP Playbook: How to Succeed with Customer Data Platforms
This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.
Retail Media Networks: A Forced Marriage or Perfect Partnership?
According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
Newsstand
Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.