Marketing Knowledge Center

Industry-best content to drive business decisions.

What's New


Industry Insights

Is Connected TV Advertising Right for You?

by Larisa Bedgood, 3 hours ago

Time spent watching traditional TV has been on the decline for some time now. And while linear is not dead, streaming is quickly gaining momentum and taking over.

Greater Good

Just Talking About Sustainability Efforts Leaves Consumers Unimpressed

by Chuck Kapelke, 1 day ago

Brands will most likely face a severe backlash — and accusations of greenwashing — unless they can show the public that their sustainability activities are making a tangible difference in protecting the environment. Simply advertising their efforts with aspirational messaging won't cut it with discernible consumers.

Knowledge Partners

Do Stronger Relationships Produce Stronger Results

4 days ago

Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.

Quick Links

 

Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

ASK Answers

Compendiums based on ANA member research requests.

DEI Internally

5 days ago

ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

Marketing and Gaming

2 weeks ago

How can marketers spread awareness of their brands through gaming?

Case Studies

Results of ANA Award-winning marketing campaigns.

Absolut Appeals to Concert-Goers with a Metaverse Activation

2 weeks ago

Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.

This Video Game Promoted Its Launch by Tapping into Parenting Humor

2 weeks ago

God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.

A Gaming Partnership Between Kellogg’s and Minecraft

2 weeks ago

Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.

CMO Content

Insights driven by the ANA's Global CMO Growth Council.

CMO Executive Brief

5 days ago

Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.

Key Takeaways: Global CMO Growth Council Regional Leadership Forum | APAC

1 month ago

The ANA Global CMO Growth Council, together with partners Cannes LIONS and Dentsu APAC, convened a select group of CMOs and brand leaders to elevate two areas of opportunity that will fuel growth for marketers – Creativity and Sustainability.

Spikes Asia Creativity Report 2023

2 months ago

The Spike Asia Creativity Report spotlights some of the best creative advertising in APAC, featuring interviews with Spikes Award winners, insights from jurors, and more.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Virtual Diversity Fair: Meet Women-Owned Companies

5 days ago

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

The Why, Who, What, When, Where, How, and Why Around Supplier Diversity

1 week ago

Anisha Jackson from American Family Insurance discussed how the marketing industry can influence and impact supplier diversity and how the company has developed programs to identify, engage, and match diverse suppliers with marketing needs.

General Mills’ Future-Forward Approach to Media Strategy

1 week ago

In this session, Neelima Panuganti, Consumer Insights and Analytics Leader at General Mills shared how changes and challenges in data have led to new ways of working at General Mills.

Knowledge Partners

Third-party content submitted by agencies and brands.

Do Stronger Relationships Produce Stronger Results

4 days ago

Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.

Next-Gen Attention Metrics for B2B Marketers

4 days ago

Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.

Canada 100 2022

1 week ago

Brand Finance released its annual report on Canada’s most valuable and strongest brands.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

How to Collect First-Party Data: Popular Tactics

1 week ago

LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

1 week ago

Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

The CTV Landscape: The Platforms and Their Offerings

1 week ago

Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Marketing Attribution Cheat Sheet

3 weeks ago

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.

Marketing Attribution Checklist

3 weeks ago

This checklist provides step-by-step instructions to help you implement marketing attribution.

Marketing Attribution Quick Win Video

3 weeks ago

ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.

Research Studies

Proprietary current practices and attitudes of marketers.

SeeHer Research and Member Report — May 2023

2 weeks ago

SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.

The Continued Rise of the In-House Agency: 2023 Edition

1 month ago

Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.

The Marketing Community’s Support of Diverse Suppliers

2 months ago

This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.

Videos

A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

Find What You’re Looking For

Search our extensive collection of best practices, event recaps, research reports, and more.

search