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ANA Magazine

Marketers Take a Perpetual View of Women's History Month

by Patricia Yeager, 2 days ago

As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.

Forward

How Marketers Can Leverage Tech to Avoid Disruption

by Derek Baker, 3 days ago

While most CMOs want to invest in new tools and tech, budgets are tight, which means there's pressure to connect spending with ROI. Further complicating the matter: Tastes and trends evolved during the pandemic and even more disruption is on the way.

Knowledge Partners

Direct Mail: Signed, Sealed, and Still Delivering Results

4 days ago

This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.

Quick Links

 

Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Ask the Expert Answers

Compendiums based on ANA member research requests.

Measuring Brand Health

3 weeks ago

How can I track the health of my brand?

Advertising Wearout

1 month ago

Is wearout an issue I need to worry about? What can I do to combat it?

Case Studies

Results of award-winning marketing campaigns.

Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales

1 month ago

Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.

How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services

1 month ago

The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.

HP Notebooks. Work Better.

1 month ago

HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Reaching Gen Z and Millennials on Yahoo

1 year ago

Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.

Transformational Storytelling — Amazon Sapiens

1 year ago

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

Creativity Matters: Big Creative Ideas from Cannes Lions 2021

1 year ago

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

Event Recaps

Summaries of presentations at ANA events.

An LGBTQ+ Cultural State of the Union for Brands

5 days ago

This session offered data and insights to help you brands strategic decisions about queer cultural marketing and suggest ways to balance metrics with true community support.

LGBTQ+ and the Future of Consumer Expectations

5 days ago

Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. In this conversation, they presented highlights from their findings and explored how we all can further enhance LGBTQ+ marketing inclusion.

Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies

1 week ago

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

1 week ago

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Everything You Need to Know About Programmatic Audio

by Garrison Dua, 1 week ago

Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista

How Brand Marketers Can Leverage Programmatic in Podcasting

by Garrison Dua, 1 week ago

Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.

Knowledge Partners

Third-party content submitted by agencies and brands.

The Myers Report: Upfront Inflation

4 days ago

Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.

Economic Impact Study: Moviegoing as an Indicator of Spend

5 days ago

National CineMedia, in partnership with Affinity Solutions conducted a study examining the spending habits of moviegoers, finding that they spend twice as much as non-moviegoers on their day at the theater.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Advertising Calendar and Budget Template 2023

1 month ago

Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

Agile Content Marketing Calendar 2023

1 month ago

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Blog Post Syndication Calendar 2023

1 month ago

A report to track editorial calendar opportunities and their associated deadlines.

Content Marketing Editorial Calendar 2023

1 month ago

Use this calendar template to keep track of your content marketing and distribution efforts.

Research Studies

Proprietary current practices and attitudes of marketers.

A Diversity Report for the Advertising/Marketing Industry (2022)

2 weeks ago

This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.

AIMM Diversity Report: Compendium of Historical Member Case Studies

2 weeks ago

Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.

ANA/4A’s Agency Search Simplification Report

1 month ago

The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


Newsstand

Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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