Amplify Your ANA Membership
Expert‑Led, Focused Sessions Grounded in ANA Research.
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Amplify is an exclusive, no-cost ANA member benefit that brings the industry’s leading experts directly to your team through live, interactive sessions focused on the most critical insights across our eight Practice Areas — Brand, Media, Technology, Data, Measurement, Talent and Marketing Operations, Inclusive Marketing, and B2B. Separate, dedicated sessions focused on advocacy are also available, led by our Law, Ethics, and Government Relations team.
More than just a briefing, Amplify delivers the best research, practical guidance, and industry benchmarks straight from our practice leaders and experts who created them, while connecting you to additional resources, peer groups, training, and events to keep your team at the forefront of marketing long after the session ends.
How It Works
Amplify transforms your membership into a strategic advantage with:
Focused Insights
We present relevant findings and perspectives aligned to your category, role, and current challenges.
Expert-Led Session
An ANA subject matter expert delivers the report highlights and answers your team’s questions.
Curated Follow-Ups
You leave with additional resources, training, and upcoming events that reinforce the learning.
"Timely, practical, and thought-provoking points that our teams have already applied in their work. I found the sessions to be a valuable resource for staying informed, inspired, and connected to what matters most in today’s ever changing marketing landscape."
Chloe Ezi
Senior Analyst, Retail Media - Orange Apron Media, The Home Depot
"ANA’s experts have been nothing short of fantastic, providing insightful research and education, coupled with best practice case studies. The ANA team has a strong pulse not just on where the industry is today, but where it is headed."
Joe Cohen
Chief Marketing & Communications Officer, AXIS
"Partnering with the ANA and the Amplify program has uniquely empowered our workforce. The platform provides our employees with the critical market insights and data they need to stay ahead of industry trends."
Marchelle Wright
Chief Administrative Officer, My Code
Thought Leadership for Your Organization
The ANA’s most influential content can be the foundation for a focused Amplify session, bringing industry advocates and experts from across eight essential marketing disciplines directly to your team. Below, explore the industry leadership and insights available for your organization today.
Brand
The ANA Brand Practice’s mission is to establish brand as a key source of measurable business growth by elevating brand as a business driver, delivering operational tools to enable modern brand excellence, and fostering a community of growth-first marketers through the BEAM Framework.
The ANA Brand Practice is led by:
The ANA Brand Practice’s mission is to establish brand as a key source of measurable business growth by elevating brand as a business driver, delivering operational tools to enable modern brand excellence, and fostering a community of growth-first marketers through the BEAM Framework.
The ANA Brand Practice is led by:
Research Reports
The Impact of Culture on Brand Building
Most marketers are accustomed to thinking of “culture” as shorthand for multicultural marketing. But it’s not just “who” people are demographically; it’s what they believe, what they find sacred, what they reject, and what communities they embrace.
Research Reports
Better Creative Briefs for Better Brand Building
In a world of mass media fragmentation, any researcher or marketer would say that creativity is more important than ever. And it’s important not for creativity’s sake, but because more creative work is more effective work. And more effective work helps build brands and increase brand value.
Media
The ANA Media Practice’s mission is to shape the future of media by empowering media professionals to drive growth, innovation, and accountability. As a hub of knowledge, influence, and collaboration, it delivers bold initiatives, practical events, and actionable content. In a time of rapid change, AI disruption, and shifting consumer habits, it unites the industry to elevate performance, spark action, and solve its toughest challenges across critical areas.
The ANA Media Practice is led by:
The ANA Media Practice’s mission is to shape the future of media by empowering media professionals to drive growth, innovation, and accountability. As a hub of knowledge, influence, and collaboration, it delivers bold initiatives, practical events, and actionable content. In a time of rapid change, AI disruption, and shifting consumer habits, it unites the industry to elevate performance, spark action, and solve its toughest challenges across critical areas.
The ANA Media Practice is led by:
Research Reports
Media Transparency: How Far Have We Come?
Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within the past two years.
Research Reports
Programmatic Transparency Benchmark: Q1 2026 Benchmark Findings
The Q1 2026 Benchmark shows a readjustment in price following the volatility of Q4 2025: overall efficiency has rebounded, but the market is becoming more divergent. Gains in TrueAdSpend were driven by improvements in delivery quality rather than transaction cost reductions as media CPM price pressures eased.
Research Reports
Media Briefing Best Practices and Guidelines
Media teams today are being asked to do more than ever all while often starting from media briefs that leave too much open to interpretation. This report outlines and provides practical guidance on the core elements that should be included in every media brief, highlighting areas such as KPIs, audience definition, timing, budget, and non-negotiables.
Technology
The ANA Technology Practice’s mission is to unlock the full potential of marketing technology by simplifying the complexity, solving industry-level challenges, and providing our members with the tools, training, and community they need to build stronger teams, smarter operations, and measurable growth.
The ANA Technology Practice is led by:
The ANA Technology Practice’s mission is to unlock the full potential of marketing technology by simplifying the complexity, solving industry-level challenges, and providing our members with the tools, training, and community they need to build stronger teams, smarter operations, and measurable growth.
The ANA Technology Practice is led by:
Research Reports
AI Transparency and Provenance Principles for Marketers
In an era when gen AI is reshaping the business landscape, the marketing industry has a unique opportunity and responsibility to lead with integrity. By establishing voluntary principles and fostering cross-sector collaboration, the industry can build a foundation of trust that benefits consumers, brands, and the broader digital ecosystem.
Research Reports
The AI for Marketers Search Imperative: How Answer Engines Reshape Brand Discovery
While large‑scale CMO research illustrates the strategic importance of AI search, findings from the ANA AI Committee and Leadership Council underscore how deeply this shift is already influencing day‑to‑day marketing practice.
Research Reports
ANA Innovation Management Playbook for Marketers: Moving at the Speed of AI
In the AI era, consistent innovation is an imperative. This playbook provides two frameworks: EVOLVER for helping to lay out the process of coming up with innovative ideas, and the Buy-In Blueprint that will provide a pathway for you to sell-in your innovative ideas across your organization.
Data
The ANA Data Practice’s mission is to help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.
The ANA Data Practice is led by:
The ANA Data Practice’s mission is to help members address the $420 billion data maturity gap for their businesses by providing the highest quality leadership content and strategies to transform data and analytics into actionable intelligence.
The ANA Data Practice is led by:
Research Reports
The Ultimate Data and Step-by-Step Guide to Gen AI Search Optimization
Learn how generative AI search works, how it differs from SEO, and discover the seven essential strategies to improve brand visibility and discoverability across ChatGPT, Perplexity, Claude, Google AI Overviews and other AI search systems.
Research Reports
Building Brand Trust and Growth with Data Governance and Privacy: A Playbook for Marketers
ANA’s Building Brand Trust with Data Governance and Privacy playbook provides marketers and data leaders with actionable strategies to strengthen consumer trust through responsible data use, governance, transparency, and privacy protection.
Research Reports
Data for AI: Quality, Experimentation, and Synthetic Data
This playbook covers three topics related to data and AI: data quality preparation for AI, experimentation data with AI, and preparing and cultivating real and synthetic data for AI.
Measurement
The ANA Measurement Practice’s mission is to elevate outcome and performance measurement, reflecting the growing demand from marketers for accountability, precision, and ROI in an increasingly digital and data driven environment.
The ANA Measurement Practice is led by:
The ANA Measurement Practice’s mission is to elevate outcome and performance measurement, reflecting the growing demand from marketers for accountability, precision, and ROI in an increasingly digital and data driven environment.
The ANA Measurement Practice is led by:
Research Reports
The State of Marketing Measurement Report
Marketers are having increasing difficulty in proving the ROI of their efforts and focusing spending where it will do the most good. An ANA survey captures the current state of measurement across major brands, revealing both the progress made and the gaps that remain.
Talent and Marketing Operations
The ANA Talent and Marketing Operations Practice’s mission is to empower marketing enablement across the organization and along the lifetime of a marketer’s career. From supporting organization transformation, to connecting academia with the industry, to upskilling and career growth, the Practice provides organizations with solutions that support your brand’s talent and growth objectives.
The ANA Talent and Marketing Operations Practice is led by:
The ANA Talent and Marketing Operations Practice’s mission is to empower marketing enablement across the organization and along the lifetime of a marketer’s career. From supporting organization transformation, to connecting academia with the industry, to upskilling and career growth, the Practice provides organizations with solutions that support your brand’s talent and growth objectives.
The ANA Talent and Marketing Operations Practice is led by:
Research Reports
The 2026 Marketing Capabilities Framework: A Human-Centered Skills Blueprint for the AI-Enabled Era
In the ANA's updated 2026 Marketing Capabilities Framework, marketing leaders make one thing clear: AI is transforming how marketing work gets done, not the core capabilities that drive growth. The framework identifies the skills rising in importance, the capabilities becoming foundational, and the human strengths that will define successful marketers in the AI-enabled era.
Research Reports
The Resilient Rise of the In-House Agency: 2026 State of In-Housing Report
In the ANA's latest benchmark study on the state of in-housing, jurors are five times more likely to state that “marketers are in-housing more than ever” than “marketers are pulling back from in-housing.” Fifty-three percent agree that the primary role of in-house agencies is that of a strategic partner to participate in upstream strategy and deliver bold, brand-building work.
Research Reports
Unlocking the Strategic Value of Marketing Operations: State of the Industry Report
Marketing operations is a critical partner in managing people, process, technology, and data needed for any marketing organization to succeed. Learn why marketing operations needs greater opportunities to meaningfully impact strategy in order to achieve its full potential.
Inclusive Marketing
The ANA Inclusive Marketing Practice’s mission is to set the agenda for inclusive marketing and transform it into a key brand and business growth driver, making brands matter to each and every consumer.
The ANA Inclusive Marketing Practice is led by:
The ANA Inclusive Marketing Practice’s mission is to set the agenda for inclusive marketing and transform it into a key brand and business growth driver, making brands matter to each and every consumer.
The ANA Inclusive Marketing Practice is led by:
Research Reports
State of the Multicultural Marketing Function
The purpose of this study is to establish a baseline understanding of how organizations currently structure, staff, fund, measure, and govern these efforts. By examining where multicultural marketing resides within organizations, we can better understand how companies are translating growth opportunities into organizational commitment.
Research Reports
Inclusive Marketing Excellence: Award-Winning Case Studies — Volume 2
Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.
Knowledge Partners
2026 Super Bowl Advertising Analysis, by ABX
Advertising Benchmark Index and the ANA Inclusive Marketing Practice share insights from their 2026 Super Bowl analysis, revealing widespread underperformance among women and demonstrating that resonance with women leads to better business outcomes across key KPIs.
B2B
The ANA B2B Practice’s mission is to elevate B2B marketing’s strategic role by empowering marketers to lead with confidence, creativity, and accountability.
The ANA B2B Practice is led by:
The ANA B2B Practice’s mission is to elevate B2B marketing’s strategic role by empowering marketers to lead with confidence, creativity, and accountability.
The ANA B2B Practice is led by:
Research Reports
The Confident B2B Marketer 2026
A Confident Marketer is a senior B2B marketing leader who is confident in their ability to measure marketing's impact on financial performance. In 2025, 39 percent of senior B2B marketers qualified. In 2026, 59 percent do. Learn about 12 behaviors that consistently separate Confident Marketers from their less confident peers.
Research Reports
2026 World’s Most Valuable B2B Brands
The world’s most valuable B2B brands are, consistently, the organizations that have achieved the highest levels of marketing mastery. They understand that brand is not separate from demand—it is what makes demand possible, scalable, and more effective over time.
Research Reports
The Strategic Rise of B2B Creator and Influencer Marketing
Influencer marketing has become a powerful force within B2B marketing. This paper shares comprehensive insights on the types of B2B influencers, examples of influencer marketing, proposed best practices, and ways to minimize waste.
Advocacy and Ethics
The mission for the ANA's Advocacy and Ethics initiatives, driven by our Government Relations department and Center for Ethical Marketing, is to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large. We inform and advocate for ANA members on the legislative, regulatory, and legal developments that impact their ability to drive growth, and we assist members in understanding laws and regulations impacting their brands. We believe ethical marketing is essential to retain customer trust.
The ANA's Advocacy and Ethics initiatives are led by:
The mission for the ANA's Advocacy and Ethics initiatives, driven by our Government Relations department and Center for Ethical Marketing, is to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large. We inform and advocate for ANA members on the legislative, regulatory, and legal developments that impact their ability to drive growth, and we assist members in understanding laws and regulations impacting their brands. We believe ethical marketing is essential to retain customer trust.
The ANA's Advocacy and Ethics initiatives are led by:
Research Reports
U.S. Commercial Production Tax Incentives
More than 30 states offer some form of Production Incentives which specifically include advertising production as a qualified production type. This paper explores the progression of these programs and provides a roadmap to evaluate eligibility, avoid common pitfalls, and maximize realized value.
Research Reports
ANA Ethics Code of Marketing Best Practices
The ANA Ethics Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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