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Insurers Provide a Master Class for Using Comedy in Advertising

Matthew Schwartz, host of the Champions of Growth podcast, explores the peculiar trend of humor in advertising declining despite being a proven way to connect with consumers and offers some points of inspiration for marketers interested in injecting a little levity into their ads.

How MarTech is Leveling the Playing Field for Smaller Businesses

Issuu’s Joe Hyrkin explained how the growth of MarTech has made it so SMBs can now reach new audiences very efficiently and inexpensively, leveling the playing field and providing consumers a much greater number of shopping options.

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Podcast Clips

How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting

2 days ago

Podcast Clips

What is the Sustainability Revolution and How Can Brands Capitalize on It?

3 days ago

Webinar Rewinds

Increasing Equity and Impact Through Targeted and Diverse-Owned Media

1 week ago

Podcast Clips

How HMI Has Raised Critical Funds and Staff Morale with This Fun Twist on a CSR Program

1 week ago

Podcast POVs

Five Ways to Power Brand Purpose with Nonprofit Partnerships

2 weeks ago

Podcast POVs

Are NFTs the Future of Customer Loyalty Programs?

2 weeks ago

Webinar Rewinds

ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer

2 weeks ago

Conference Session Videos

The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline

2 weeks ago

Webinar Rewinds

Identity 2023: How We Got Here and Where We’re Going with The Trade Desk

3 weeks ago

Webinar Rewinds

The Future of Out-of-Home: Where Technology Meets Creativity

3 weeks ago

Webinar Rewinds

As Seen on (P)TV: Why the Future of Television is Built for Performance

3 weeks ago

Webinar Rewinds

Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth

3 weeks ago

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