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Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing

Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.

Do Marketers Actually Care About DEI?

A recent report on diversity within the industry suggests that marketing is currently 20 years behind U.S. census data. With almost all meaningful metrics suggesting marketing is lagging behind the rest of society and perhaps even moving backwards, it has become fair to ask, "Do marketers actually care about DEI?"

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Podcast POVs

Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing

4 days ago

Podcast POVs

How to Improve Marketing’s Value Within the Organization

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Webinar Rewinds

Navigating the Sea of AI Solutions in 2023

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Webinar Rewinds

ANA SeeHer Global Perceptions of Progress in Gender Equality

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Conference Session Videos

Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

1 week ago

Webinar Rewinds

Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage

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Conference Session Videos

How Helping Up Mission Connected with a Hard-to-Reach Audience

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Podcast Clips

Three Ways Upper Management Can Build Stronger Employee Relationships

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Webinar Rewinds

Avoiding Penalties: Staying Compliant On and Off the Playing Field

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Conference Session Videos

How Slurpee is Building 7-Eleven’s Culture-First Approach

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Conference Session Videos

Opening Remarks of the 2023 ANA Brand Activation & Creativity Conference

1 week ago

Conference Session Videos

Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

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Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.

Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.

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Browse our online publications ANA magazine, B2B Marketer, Forward, and Greater Good to get the insights you need to build brands and drive growth.

Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.