Certified ANA Marketing Professional Program

The Certified ANA Marketing Professional (CAMP) program ensures you and your team meet the ANA standard for today’s multi-faceted marketer. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training.

With the ANA’s certification program, individuals and/or entire marketing teams will be activated to elevate their marketing campaigns with insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics.

CAMP is a 100 percent online and on-demand certification that is accessible anytime, anywhere to all ANA members, and represents what all ANA marketers should know.

What Is Involved In the CAMP Program?

CAMP is a rigorous, 35-hour online certification program that has been developed specifically with the ANA marketer in mind. Covering the entire marketing process, from brand strategy and brand activation, to marketing implementation across digital, and analytic applications, CAMP represents the full spectrum of marketing activities that every marketer should be familiar with.

To earn your certification:

  • You must complete the 35 hour on-demand program.
  • You must complete and pass the certification assessment.
  • You must complete the program survey.

Once completed, you are CAMP-certified for one full year. For details on certification renewal for subsequent years, visit our Certified ANA Marketing Professional Certification Renewal Process page.

Who is this Course For?

Individuals: The CAMP certification is ideal for junior- to mid-level marketers who want a complete comprehension of the entire marketing process and/or their own role in the overall marketing lifecycle.

Companies: The CAMP certification can be used for orienting new marketers and level-setting your teams.



You have 12 months from your certification date to earn continuing education units (CEUs) toward your certification renewal for the subsequent year. For more details, contact CAMP@ana.net or review our Certification Renewal Information page here.


Ensure You (and Your Marketing Teams) Have the “Right Stuff”

Do you know which channels work best for specific audiences? Are you up to date on the latest digital trends, or know the benefits and pitfalls of marketing attribution? While you may know how to perform your day-to-day job, having a full understanding of the entire marketing ecosystem is key to sustained career success.

CAMP certification is also essential for teams struggling to see how daily marketing functions fit into the big picture, and it helps ensure all team members operate from the same baseline.

Show Yourself as a Serious Professional Competitor

Whether your eye is set on your next promotion or your next company, a professional certification from the world’s largest marketing association will give you an edge over your competition. It’s credible proof to your employer that you value your work and are willing to learn new approaches to advance your skill set.

To Drive Growth — For You, Your Company, Our Industry

As an ANA member, you already know the importance of driving growth. The Certified ANA Marketing Professional program ensures you have the right foundation to drive your own professional growth, which in turn leads to growth for your organization and our industry.


Already DCMP-certified? The ANA has made it simple for you to transfer your certification to CAMP. Contact CAMP@ana.net or visit the CAMP Transition Program information page for details.