Client-Side Marketer (CSM)

More than 1,100 leading companies, representing an estimated 25,000 brands that collectively spend $400 billion in marketing and advertising each year, fall into this category. Headquartered in nearly every state, these members are leaders and innovators in banking and finance, food and beverages, technology and packaged goods, and every business category in between.

Download the 2019 Benefits Grid

Client-Side Marketer Benefits

  • Complimentary 24/7 access to the ANA’s proprietary content library, housing more than 10,000 pieces of marketing content, including playbooks, case studies, research reports, presentations, and videos
  • Member rates to 16 national industry conferences, covering topics on brand and media, business-to-business marketing, brand activation, and data marketing and analytics
  • Opportunity to purchase two corporate packages per corporate membership to 11 eligible national industry conferences
  • One complimentary admission per corporate membership to 13 select ANA national industry conferences (see membership grid for details)
  • Access to more than 100 complimentary live ANA webinars, along with access to hundreds of on-demand webinars, which feature in-depth case studies, best practices, and the latest trends
  • Access to 38 select complimentary member-led committees that drive industry thought leadership and tackle critical issues that hamper the growth and wellness of the industry. Committees serve as an intimate forum to learn from peers through member case studies and roundtable discussions (see membership grid for details)
  • Complimentary access to over 50 ANA regional members-only 1-Day Conferences held throughout the year across the country
  • Complimentary access to more than 60 regional members-only training workshops and over 70 on-demand training courses
  • One complimentary half-day training at your location, every year of membership
  • Keep your entire team current with full- and multi-day training  (available for an additional fee)
  • Unlimited complimentary access to the ANA’s Ask the Expert research service — perfect for when you need assistance with statistics, industry best practices, or just a marketing question
  • Complimentary participation in the Certified ANA Marketing Professional (CAMP) program to help advance your expertise and build your educational credentials (coming in early 2019)
  • Complimentary ANA Marketing 360 and Marketing 360+ email communications to help you stay current on upcoming events and the latest thinking from top marketers. Choose the topics of greatest interest to you by simply setting your email preferences
  • Content from ANA Newsstand, our complimentary online magazine library, offering the marketing intelligence you need to drive growth
  • DMA Choice is a monthly subscription service to help members abide by marketing preferences requested by consumers. (fees apply)
  • A wide variety of ANA-sponsored awards programs that recognize excellence and innovation in business marketing, multicultural marketing, data and analytics, email marketing, and brand activation (member rates apply)
  • Attendance at local ANA Business Marketing chapter events held around the country (member rates apply)
  • The ANA’s complimentary Promotion & Marketing Law Book (The Dierson Book), featuring a compendium of laws and regulations affecting promotion and marketing activities
  • The ANA’s complimentary State Legislative Tracker, provided through our partners at Leonine FOCUS, which keeps members updated on new and advancing legislation from all 50 states
  • Complimentary access to the Privacy Shield Program, a third party, independent dispute resolution provider for unresolved European/Swiss data privacy complaints.

 

Download the 2019 Benefits Grid

Ready to drive growth for your organization?

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