Leadership for Driving Growth
The ANA is actively involved and engaged in shaping the future of marketing through our industry initiatives, designed to advance thought leadership, industry management, diversity, and social responsibility.

The ANA Email Excellence Center was created to help you use the single most utilized marketing communications tool in business today more effectively to grow, engage, and retain your customer base.

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
ANA Practices
Our operating divisions lead the industry in helping marketers build their brands through our growing portfolio of events, rich online content library, best-in-class training, and leading-edge communications.
ANA's Addressability practice advocates for responsible personalization that safely leverages data and technology.
ANA's Brand Activation practice was created to help bring brands to life by connecting and interacting with the consumer on a personal level.
ANA's Business Marketing practice advances B2B marketing to drive business results that grow enduring brands.
ANA's Data and Analytics practice helps brands build the marketing technology capability that supports people-based marketing at scale.
ANA's Government Relations practice strives to achieve positive legislative, regulatory, and legal outcomes for the advertising industry.
ANA's Marketing Technology practice helps brands implement essential data and technology solutions to enable safe, effective, and efficient marketing.
ANA's Measurement for Marketers practice strategically sets, leads, and supports the execution of marketing's measurement agenda.