Leadership for Driving Growth

The ANA is actively involved and engaged in shaping the future of marketing through our industry initiatives, designed to advance thought leadership, industry management, diversity, and social responsibility.

Alliance for Inclusive and Multicultural Marketing

AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.

ANA Center for Brand Purpose

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

ANA Educational

The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.

ANA Growth Agenda

To effectively tackle the challenges facing marketers today and in the future, the ANA has embraced the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future.

ANA Masters Circle

The ANA Masters Circle is a community of CMOs that works to advance the ANA Growth Agenda, which guides the industry’s priorities and moves it forward.


SeeHer is a movement led by the ANA to accurately portray all women and girls in marketing, advertising, media and entertainment, so they see themselves as they truly are and in all their potential.

ANA Practices

Our operating divisions lead the industry in helping marketers build their brands through our growing portfolio of events, rich online content library, best-in-class training, and leading-edge communications.

Brand Activation

Helping to bring brands to life by connecting and interacting with the consumer on a personal level.

Business Marketing

Advancing B2B marketing to drive business results that grow enduring brands.

Data & Analytics

Building the marketing technology capability that supports people-based marketing at scale.

Nonprofit Federation

The expertise, advocacy efforts, and information nonprofit organizations need.