Leadership

No organization has done more for the marketing industry than the ANA. All of our industry leadership initiatives are stewarded by our influential board of directors and activated by our CMO Masters Circle. Through our public policy work, we proactively take stands to oppose any efforts by the government to tax, ban, or otherwise burden the legitimate rights of marketers to communicate with consumers. When we succeed, our members win and the marketing ecosystem benefits.

In Washington

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate effectively in our free market society. As the leading advocate for all client-side marketers, the ANA publicly underscores the immense value that marketing contributes to individuals and society at large.

For Lawyers

As the marketing landscape gets more complex, so do the laws. Find out what legal developments have to be considered as you launch marketing campaigns. Explore our vast array of unique educational resources, conferences, networking events and opportunities for CLE credits.

Industry Initiatives

The ANA strives to articulate the agenda and lead the industry through self-regulation, thought leadership, and corporate and social responsibility. The goal of each of these initiatives is to make advertising and marketing more responsive to the needs of the marketplace while allowing our members to maximize the return on their investment.

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Government Relations News

Legislative and Regulatory Issues Tracking

The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the FTC.