Leadership for Driving Growth
The ANA is actively involved and engaged in shaping the future of marketing through our industry initiatives, designed to advance thought leadership, industry management, diversity, and social responsibility.
AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.
The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.
As a leader in self-regulation, the Center for Ethical Marketing's accountability programs help businesses build consumer trust and best meet the needs of their customers.
The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.
The ANA Email Excellence Center was created to help you use the single most utilized marketing communications tool in business today more effectively to grow, engage, and retain your customer base.
Each element of the ANA Growth Agenda enables marketers to make better business decisions to improve their professional careers, brands, businesses, and our industry while providing a globally responsible view of our industry’s influence on humanity.
In a world where climate change should make sustainability top of mind, the Society and Sustainability Collective helps drive social responsibility and environmental sustainability.
Engage Responsibly is an all-in approach to tackling online hate, working collaboratively with businesses, social media platforms, and nonprofits to drive small to medium size business and individual education to act on the issue.
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
SeeHer is a movement led by the ANA to accurately portray all women and girls in marketing, advertising, media and entertainment, so they see themselves as they truly are and in all their potential.
ANA Practices
Our operating divisions lead the industry in helping marketers build their brands through our growing portfolio of events, rich online content library, best-in-class training, and leading-edge communications.
ANA's Addressability practice advocates for responsible personalization that safely leverages data and technology.
ANA's Brand Activation practice was created to help bring brands to life by connecting and interacting with the consumer on a personal level.
ANA's Business Marketing practice advances B2B marketing to drive business results that grow enduring brands.
ANA's Data and Analytics practice helps brands build the marketing technology capability that supports people-based marketing at scale.
ANA's Government Relations practice strives to achieve positive legislative, regulatory, and legal outcomes for the advertising industry.
ANA's Marketing Technology practice helps brands implement essential data and technology solutions to enable safe, effective, and efficient marketing.
ANA's Measurement for Marketers practice strategically sets, leads, and supports the execution of marketing's measurement agenda.