Leadership for Driving Growth
The ANA is actively involved and engaged in shaping the future of marketing through our industry initiatives, designed to advance thought leadership, industry management, diversity, and social responsibility.
Alliance for Inclusive and Multicultural Marketing
AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.
ANA Center for Brand Purpose
The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.
ANA Educational
Foundation
The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.
ANA Growth Agenda
To effectively tackle the challenges facing marketers today and in the future, the ANA has embraced the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future.
ANA Masters Circle
The ANA Masters Circle is a community of CMOs that works to advance the ANA Growth Agenda, which guides the industry’s priorities and moves it forward.
SeeHer
SeeHer is a movement led by the ANA to accurately portray all women and girls in marketing, advertising, media and entertainment, so they see themselves as they truly are and in all their potential.
ANA Practices
Our operating divisions lead the industry in helping marketers build their brands through our growing portfolio of events, rich online content library, best-in-class training, and leading-edge communications.
Brand Activation
Helping to bring brands to life by connecting and interacting with the consumer on a personal level.
Data & Analytics
Building the marketing technology capability that supports people-based marketing at scale.
