Global CMO Growth Council | ANA

The only global leadership body to drive the marketing agenda.

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

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Business Guide to AI (for CMOs)

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About Us

The Growth Council convenes the only global leadership body to drive the growth agenda for marketers and to prioritize collective action for the industry.

Our Agenda

The Growth Council guides the development of operational business systems organized around the 12-Point ANA Industry Growth Agenda.

Your Role

As the head of your organization's marketing function you have a responsibility to understand the complex issues of our time and navigate them.

Your Next Move

CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters.

The Growth Council Leadership Team

Chaired by Marc Pritchard, Chief Brand Officer at P&G, the Growth Council Leadership Team is composed of chief marketers from the world’s premier brands.

Dean Aragon
Chief Executive Officer and Vice Chair at Shell Brands International AG

Norman de Greve
Global Chief Marking Officer at General Motors

Julia Goldin
Chief Product and Marketing Officer at LEGO Group

Marcel Marcondes
Global Chief Marking Officer at AB InBev

Marc Pritchard
Chief Brand Officer at P&G

Raja Rajamannar
Chief Marketing and Communications Officer and President, Health Care Business at Mastercard

Renata Ferraiola
Chief Executive Officer and Senior Vice President SC Johnson Lifestyle Brands at SC Johnson

Tamara Rogers
Chief Marking Officer at Haleon

Elizabeth Rutledge
Chief Marking Officer at American Express

Jane Wakely
Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods at PepsiCo

Angela Zepeda
Chief Marking Officer at Hyundai Motor America

The Growth Council Working Teams

Organized around six priority areas, Working Teams share a common commitment to transforming marketing.

B2B4H

Business to Business for Humans

B2B marketing is changing, with businesses innovating and experimenting with brand creativity, media strategies, and relationship-building. Establishing the frameworks and introducing new paradigms for brand growth that reach beyond the short term in B2B-driven organizations is the primary focus of this Working Team.

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Brand, Creativity, and Media

Driving More Humanized Brand Experiences

The craft of marketing and its connection to innovative experiences and media must remain true to the purpose of the brands we serve. Shifting from B2B and B2C to B4H (Brands for Humans) and leveraging the media land-scape more effectively to build the foundation for long term business growth is the goal of this Working Team.

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Data, Technology, and Measurement

Harnessing the True Power of Data and Technology

To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. The challenge of mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem is the focus of this Working Team.

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Small to Mid-Sized Companies (SMC)

Overcoming the Unique Challenges of SMCs

The mission of this group is to identify the unique challenges and opportunities driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.

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Society and Sustainability

Force for Good. Force for Growth.

We need to our collective advertising and media reach and voice to eliminate bias, promote equality and inclusion, abolish hateful content, and build a more sustainable world. Eliminating stereotypes in gender, race, orientation, ability, and cultural bias, and influencing a sustainable marketing ecosystem is the goal of this Working Team.

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Talent and Marketing Organization

Fostering Modern Marketing's Talent

Cultivating the extraordinary potential that lies largely untapped in our industry requires CMOs to achieve true diversity and inclusion throughout the entire talent pool. Developing new talent and organizational workflows that enable peak performance as well as attracting a new generation of marketers is the mission of this Working Team.

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For further information about the Global CMO Growth Council, please visit the official website.

The Growth Council Team at ANA

Bob Liodice
CEO

Nick Primola
Group EVP, Global CMO Growth Council

Ann Baird
SVP, Global Program Leader

Liz Kneebone
VP, Sustainability Collective

Meghan Medlock
VP, Global Program Leader

Alexandra Salomon
SVP, Global Program Leader

Noëlle Boddewyn
Manager, Global CMO Growth Council

Bob Traino
Marketing, Global CMO Growth Council