The world’s most influential marketers.

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

The Global CMO Growth Council has brought together select teams of chief marketers to drive our industry forward:


Global CMO Growth Council
DEI Resources

Facing continual transformational change at global scale, a cross-industry coalition of CMOs and industry partners remains focused on optimizing CMOs as CEO's partners and brand stewards.

The Global CMO Leadership Coalition leverages our "B4H" (Brands for Humans) growth platform, including Growth Council DEI Resources, specifically designed to support the elevated role of modern CMOs as key players in driving business growth.

Find out more.


Global CMO Growth Council
B4H Resources

Successful modern marketing focuses corporations relentlessly on humans, delivering innovative solutions throughout all touchpoints, and solving problems and addressing needs that nurture and maintain deeper connections with the people they serve.

B4H, Brands for Humans, reframes marketing to align with its elevated responsibility to all stakeholders, employees, suppliers, and consumers. Use our Global CMO Growth Council B4H Resources to activate your strategy.

Find out more.

The Global CMO Growth Council Summit on Marketing Leadership

This fall, the Global CMO Growth Council will once again mobilize CMOs from around the world for one purpose: to use their combined influence to enact positive and sweeping systemic changes throughout our industry, and as a result, on society.

With "Driving Growth" at its core, the Summit will be led by Marc Pritchard, chief brand officer at Procter & Gamble. Over 350 CMO delegates representing thousands of the world's top brands, combining for over half of all global advertising and media spending are expected to participate.

Together, they will adopt a common strategic plan supported by operational business systems that will support ongoing efforts to drive growth and good. 

Watch the overview video to learn more.

For further information about the Global CMO Growth Council, please visit the official website.