Global CMO Growth Council

The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.

Driven by the ANA Growth Agenda and led by Procter & Gamble chief brand officer Marc Pritchard, the Global CMO Growth Council is committed to helping CMOs look much further ahead to envision what their brands, business, and society will need to grow in the coming months and years ahead.

Featured Content and Events

2026 Global CMO Growth Council Delegate Handbook

This handbook provides essential guidance for CMO delegates, outlining how the Global CMO Growth Council operates, the delegate’s role, and more.

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About Us

The Growth Council convenes the only global leadership body driving growth for marketers and prioritizing industry action.

Leadership Team
Working Teams
ANA Growth Council Team

Our Agenda

The Growth Council guides the development of operational business systems organized around the ANA Growth Agenda.

ANA Growth Agenda

Your Role

As your organization's marketing lead, you have a responsibility to understand and navigate the complex issues of our time.

Your Next Move

CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters.

Dean Aragon

Chairman of the ANA Board

Gülen Bengi

Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking

Mars, Incorporated

Douwe Bergsma

Chief Marketing Officer

Piedmont Healthcare

Renata Ferraiolo

CEO, SVP

SC Johnson Lifestyle Brands at SC Johnson

Julia Goldin

Chief Product & Marketing Officer

The LEGO Group

Marc S. Pritchard

Chief Brand Officer

The Procter & Gamble Company

Raja Rajamannar

Senior Fellow, Former Chief Marketing & Communications Officer

Mastercard

Jane Wakely

Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods

PepsiCo

B2B4H

Business-to-Business for Humans

B2B marketing is undergoing a transformation as businesses innovate and experiment with brand creativity, media strategies, and relationship-building. This team focuses on establishing the frameworks and paradigms for brand growth that reach beyond the short term in B2B-driven organizations.

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Official Sponsor

Brand, Creativity, and Media

Drive Growth by Elevating Marketing’s Impact

Strong brand building and strategic creativity are vital for sustained industry growth. The team has worked to educate business stakeholders on marketing's value, collaborated on initiatives to clarify marketing's role, and aligned marketing strategies with business goals.

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Knowledge Sponsor for Marketing Effectiveness

Data, Technology, and Measurement

Harness the True Power of Data and Technology

To create value for all stakeholders throughout the entire brand experience at scale, CMOs need to leverage data and technology at full potential. This team focuses on mastering the substantial complexities and accelerated pace of transformation within the data and technology ecosystem.

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Official Global Insights Partner

Small to Mid-Sized Companies (SMC)

Overcoming the Unique Challenges of SMCs

The mission of this group is to identify the unique challenges and opportunities driving global business growth and societal good by focusing on the needs and strengths of small to mid-sized companies.

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Inclusive and Sustainable Marketing

Force for Good. Force for Growth.

We need our collective advertising and media reach and voice to drive growth through more sustainable and inclusive marketing that eliminates stereotypes and promotes a sustainable marketing ecosystem.

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Talent and Marketing Organization

Fostering Modern Marketing's Talent

Developing the new talent and organizational workflows tto drive peak performance across the existing marketing talent pool as well as attract a new generation of marketers is the mission of this Working Team.

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