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ANA Magazine

What the Virus Is (and Isn’t) Changing About Marketing

by John Wolfe, 2 days ago

Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

Forward

How to Face the Changed Landscape of Linear and Connected TV

by Christine Grammier, 3 days ago

In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

B2B Marketer

A Refreshed Interest in Design

by Christopher Hosford, 4 days ago

With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

Greater Good

Empowering the Next Generation of Leaders

by Brion O’Connor, 6 days ago

Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.

ANA Magazine

Marketers Search for Light in the ‘Dark Web’

by David Ward, 1 week ago

Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

Forward

Why COVID-19 Is Driving a Marketing Revolution

by Jeff Sporn, 1 week ago

While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

Forward

Catering to a New Breed of Shopper

by Lei Duran, 1 week ago

The pandemic has raised the stakes and allure of click-and-collect. That’s because it’s a form of commerce offering more than just a convenience for routine weekly grocery shopping, but also a way to avoid stores altogether.

ANA Magazine

Brands Are Cultivating New Ways to Help Communities

by Maureen McLaughlin, 2 weeks ago

Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.

B2B Marketer

A Crisis Draws B2B Marketers Closer to Their Customers

by Karen J. Bannan, 2 weeks ago

While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.

ANA Magazine

Reversing the Decline of American Brands in Europe

by Chris Warren, 3 weeks ago

Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.