ANA Newsstand
The marketing intelligence marketers need to drive growth.
ANA Magazine
From brand activation to major initiatives, ANA magazine covers the latest news and insights to give marketers the perspective they need to drive growth.
ANA Magazine
Can You Relate?
The traits associated with empathy have been part of the marketing mix for years. But COVID-19 has dramatically, and perhaps permanently, altered the framework when it comes to how brands communicate with their audiences.
ANA Magazine
The Race Is On for Retail Advertising
Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.
ANA Magazine
Branding Out of Thin Air
Deepfake technologies, or synthetic media, have advanced rapidly in the past few years, spawning a range of applications that could have profound implications for marketers. For all its potential, however, synthetic media presents thorny ethical and legal questions for brands and organizations.
Become a Growth Champion
The ANA's unmatched insights, events, and professional development programs are here to help you drive growth.
B2B Marketer
Through case studies, interviews, and expert advice, B2B Marketer provides the strategic and tactical edge marketers need to convert today’s always-on buyers.
B2B Marketer
Setting a Brand-New Stage for B2B Buyers
Improving the customer experience (CX) is a major priority for B2B marketers, according to a recent Forrester study, as companies look for new and creative ways to deliver their content across the purchasing landscape. Having comprehensive measurement programs may be half the battle.
B2B Marketer
A New Year Brings in Sharper Collaboration for B2B Players
B2B brands continue to struggle getting the most out of their marketing technology stack. The problem ranges from a lack of training among sales and marketing teams to the integration of all of their disparate software programs. But that's starting to change, as companies put more strategies in place based on collaboration.
B2B Marketer
Digital B2B Content Needs an Overhaul
Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.
Greater Good
Highlighting brands that lead with purpose, Greater Good, produced by the ANA Center for Brand Purpose, celebrates organizations that aim to do good for humanity.
Greater Good
Toys for Tots Broadens Its Impact
The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.
Greater Good
Ice Cream Topped with Activism
As head of global activism strategy, Christopher Miller advances numerous social causes to grow the Ben & Jerry's brand.
Greater Good
Committed to Empowering Breast Cancer Survivors
Led by Faye Nelson, the nonprofit Casting for Recovery provides women a therapeutic technique to aid their recovery from breast cancer.
Forward
Tackling issues on the bleeding edge of marketing, Forward provides thought leadership from sponsoring partners.
Forward
Nostalgia Marketing in the Age of COVID-19
One of the ironies of the past two years is that while the pandemic accelerated the arrival of what were once thought to be future trends — including marketing automation, contactless retail, and virtual reality as a collaborative productivity tool — it's also triggered an increased fondness for the past.
Forward
Four Things Marketers Need to Know About OOH for 2022
Changes wrought by the pandemic offer marketers the opportunity to leverage new technologies in out-of-home advertising. Here are four things marketers should consider about OOH in 2022.
Forward
Bridging the Gap Between Marketing Strategy and the Customer Experience
There is no doubt that marketing operations — the layer between marketing strategy and customer experience — is making an impact today. However, marketing ops is ripe for exponential improvements in both efficiency and effectiveness through next-generation technology. A new study from BrandMaker offers insights into how to move forward.
Explore Other Content Offerings from the ANA
Event Recaps
Presentations from ANA events are synthesized into content that delivers insights and best practices across all areas of marketing.
Award Case Studies
Explore the most effective marketing campaigns from industry-leading brands across the globe.
Industry Insights
Stay up to speed on trends and best practices on key marketing and advertising partners inside and outside the ANA.
ANA Podcast Network
Listen to a range of podcasts focusing on the future of marketing, the power of purpose, and legal aspects of the marketing industry.