In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.
As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.
What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.
Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.
Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.
What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.
A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.
Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.
What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.
How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.
