Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.
In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.
With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.
Through the Pat Tillman Foundation, Marie Tillman honors a true American hero by providing academic scholarships, professional development opportunities, and a national network to today’s budding leaders.
Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.
While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.
The pandemic has raised the stakes and allure of click-and-collect. That’s because it’s a form of commerce offering more than just a convenience for routine weekly grocery shopping, but also a way to avoid stores altogether.
Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.
While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.
Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.
