What marketers need to know this week: Five ads were nominated for an Emmy, major tech brands come under fire from Congress, and more.
Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.
Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.
Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.
What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.
Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?
The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.
BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.
What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.
Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.
