New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.
B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.
In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.
What marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.
Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.
The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.
Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.
Conversational marketing enables a one-to-one dialogue between individuals and brands that helps to inform, capture, qualify, and better connect with consumers.
What marketers need to know this week: Nielsen expands its measurement capabilities, Nevada’s new privacy law, and more.
While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.
