What marketers need to know this week: the Marketing Word of the Year is “Brand Purpose,” Samsung outspends P&G, and more.
The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.
Though holiday marketing has traditionally been seen as B2C territory, there is plenty business marketers can do to capitalize on the year-end season of giving.
A new survey by the ANA shows more and more marketing organizations are bringing agency work in house. Here’s a look at the key takeaways and what they mean for the industry.
From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.
What marketers need to know this week: Eight charged in a massive ad fraud bust, China boycotts Dolce & Gabbana, and more.
With a speaking agenda packed with marketing geniuses, Masters of Marketing Week 2018 provided attendees with enough inspiration to last an entire year. These were our favorite quotes.
Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.
Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.
What marketers need to know this week: Remembering Jane Maas, Nike’s new retail experience, and more.
