Although there are significant differences in campaign spending, more than half of campaign budgets target paid media — and that share is expected to grow in 2020.
With the potential to improve transparency, reduce fraud, improve customer experiences, and more, blockchain appears poised to revolutionize business marketing. Though it is still relatively unknown among consumers, business marketers would be remiss to ignore this rapidly growing technology.
What marketers need to know this week: Google faces a nationwide antitrust investigation, Apple rethinks its pricing, and more.
To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.
From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.
Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.
Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.
Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.
What marketers need to know this week: CVS Health takes a stand on youth vaping, YouTube makes changes after record fine, and more.
Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.
