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Purposeful People Series: Lisa Sherman

by Chuck Kapelke, 1 day ago

In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

ANA Magazine

Raising the Bar at Anheuser-Busch

by Todd Wilkinson, 3 days ago

As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

ANA Magazine

Quick Bits for the Week of February 11, 2019

by Emma Phipps, 5 days ago

What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.

ANA Magazine

How to Lead a Successful Sustainability Program

by Chuck Kapelke, 1 week ago

Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

B-to-B Marketer

Four Ways B2B Marketers Can Use Virtual Reality and Augmented Reality

Though they’re often seen as B2C toys, emerging technologies like augmented and virtual reality also offer a lot of potential and value for business marketers. This presentation takes a look at how B2B marketers can get started with these exciting new opportunities.

ANA Magazine

Quick Bits for the Week of February 4, 2019

by Emma Phipps, 1 week ago

What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.

ANA Magazine

Purposeful People Series: Frank O’Brien-Bernini

by Brion O’Connor, 2 weeks ago

A conversation with the VP and chief sustainability officer at Owens Corning about making the world a better place.

B-to-B Marketer

5 Trends in B2B Email Marketing

by David Ward, 2 weeks ago

Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

ANA Magazine

Quick Bits for the Week of January 28, 2019

by Emma Phipps, 2 weeks ago

What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.

ANA Magazine

Adding a Little of That Human Touch

by Chuck Kapelke, 3 weeks ago

How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.