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B-to-B Marketer

Four Ways to Make Your B2B Podcast Not Suck

by Ryan Dinger, 56 minutes ago

With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.


How to Use Audience Data Like Today’s Masters of TV Advertising

by Matt Collins, 1 day ago

The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

ANA Magazine

Quick Bits for the Week of April 22, 2019

by Emma Phipps, 2 days ago

What marketers need to know this week: mourning in a GoT graveyard, biting into a CBD-infused burger, and more.

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The Evolving Role of the Celebrity Spokesperson

by David Ward, 5 days ago

Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

ANA Magazine

Five Emerging Marketing Trends That Will Matter Even More in the Future

In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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Quick Bits for the Week of April 15, 2019

by Emma Phipps, 1 week ago

What marketers need to know this week: Amazon Alexa is moving into healthcare, Apple axes iTunes, and more.

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Purposeful People Series: Houston Cowan

by Brion O’Connor, 1 week ago

A 1991 article in SKI magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

B-to-B Marketer

Decluttering the Marketing Process, One Step at a Time

by Christopher Hosford, 2 weeks ago

As the marketing function grows more complex, the onus is on CMOs to be more selective about their marketing stack and focus more sharply on their customers.

ANA Magazine

Quick Bits for the Week of April 8, 2019

by Emma Phipps, 2 weeks ago

What marketers need to know this week: Hulu puts a cap on ad pod length, the Whopper goes meatless, and more.

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How to Extend the CMO Lifecycle

by Chuck Kapelke, 2 weeks ago

When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.