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Quick Bits for the Week of July 22, 2019

by Emma Phipps, 41 minutes ago

What marketers need to know this week: Five ads were nominated for an Emmy, major tech brands come under fire from Congress, and more.

ANA Magazine

With TV Advertising, Marketers Are Going Slowly Over the Top

by David Ward, 3 days ago

Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.


Why Prioritizing Personalization Is Paramount

by Beth-Ann Eason, 4 days ago

Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

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The BOPIS Trend Is Picking Up

by Anne Field, 6 days ago

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

ANA Magazine

Quick Bits for the Week of July 15, 2019

by Emma Phipps, 1 week ago

What marketers need to know this week: Instagram takes steps to prevent bullying, Kohl’s bets big on Amazon returns, and more.

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Is Facebook Too Big to Unlike?

by John Wolfe, 1 week ago

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?


Managing Media in the Age of Complexity

by Christian Polman, 1 week ago

The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

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BMW Is Getting Extra Mileage Out of Pre-Owned Ads

by Matthew Schwartz, 1 week ago

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

ANA Magazine

Quick Bits for the Week of July 8, 2019

by Emma Phipps, 2 weeks ago

What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.

ANA Magazine

Purposeful People Series: Helena Barbour

by Brion O’Connor, 2 weeks ago

Patagonia’s VP of global sportswear sees a bright future for recycled fabrics and fair trade practices.