Privacy | ANA


Federal Privacy

Privacy for America logo

ANA strongly supports enactment of federal privacy legislation that sets strong baseline privacy protections for consumers and establishes a national standard for businesses to continue to grow, innovate, and create valuable new ad-supported services. ANA is a founding member of Privacy for America, a broad coalition of trade associations and companies working with Congress to pass comprehensive privacy legislation.

In addition to our work with Congress, the ANA engages with other federal regulators, like the Federal Trade Commission (FTC), to represent the interests of advertisers. Last year, ANA provided comment (available as a PDF) during the FTC’s Advance Notice of Proposed Rulemaking on "Commercial Surveillance and Data Security."

To keep up with the latest from both Congress and the agencies, go to our federal legislative tracking page or email to sign up for our weekly newsletter, The ADvisor.


State Privacy

ANA engages on nearly every proposed piece of comprehensive privacy legislation in the states, seeking to ensure the data driven marketplace can continue to thrive while also protecting consumers.

To track the latest proposed legislation that could impact advertisers in the states, please visit our state legislative monitoring service.

States with Comprehensive Privacy Laws

To date, 14 states have passed comprehensive privacy legislation. Below, you can find a list of states that have enacted omnibus privacy laws affecting advertisers ordered by their effective dates.

California state icon


California Consumer Privacy Act (effective January 1, 2020; as amended by the California Privacy Rights Act effective January 1, 2023)


Virginia state icon


Virginia Consumer Data Protection Act (effective January 1, 2023)


Colorado state icon


Colorado Privacy Act (effective July 1, 2023)


Connecticut state icon


Connecticut Personal Data Privacy and Online Monitoring Act (effective July 1, 2023)


Utah state icon


Utah Consumer Privacy Act (effective December 31, 2023)


Florida state icon


Digital Bill of Rights (effective July 1, 2024)


Texas state icon


Texas Data Privacy and Security Act (effective July 1, 2024)


Montana state icon


Montana Consumer Data Privacy Act (effective October 1, 2024)


Delaware state icon


Delaware Personal Data Privacy Act (effective January 1, 2025)


Iowa state icon


Iowa Consumer Data Protection Act (effective January 1, 2025)


Tennessee state icon


Tennessee Information Protection Act (effective July 1, 2025)


Indiana state icon


Indiana Consumer Data Protection Act (effective January 1, 2026)


In addition, numerous states have passed issue-specific privacy laws as noted in the table below that could impact advertisers and marketers.

Issue-specific privacy laws passed by states.
Age-Appropriate Design Code   O                    
Minors and Harm O   O O         O O    
Health Data     O       O         O
Geofencing     O     O O         O
Genetic Data         O              
Data Broker Registration   O           O O   O