ANA Webinars

Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key topics surrounding the marketing and advertising industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic. You may also browse webinars by date

Most webinars are recorded and are available to ANA members for playback on demand.


Webinar Wednesdays Series

Held most Wednesdays at 1 p.m. and 3 p.m. (Eastern Time), these hour-long webinars focus on critical aspects of the ANA Growth Agenda, established by the CMO Growth Council to create a stronger, more sustainable economic future for all brands and the people they serve. Led by marketing growth champions and industry leaders, the Webinar Wednesdays series is perfect for ANA members looking to stay ahead of the latest industry trends and drive sustained growth for their brands and businesses.

Each month, we'll focus on one of the Growth Agenda's four priorities:

  • Brand Experience, Creativity, and Media (Jan, May, Sep)
  • Data, Technology, and Measurement (Feb, Jun, Oct)
  • Talent and Marketing Organization (Mar, Jul, Nov)
  • Society and Sustainability (Apr, Aug, Dec)

Date/Time (Eastern Time) Title
Wednesday, January 27, 2021 at 1:00pm How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Wednesday, January 27, 2021 at 3:00pm How to Optimize Your Supply Path in 15 Minutes
Wednesday, February 3, 2021 at 1:00pm How to Keep Lapsed Donors from Staying Socially Distant
Wednesday, February 3, 2021 at 3:00pm CES 2021: What Marketers Need to Know About the Latest Tech and Trends
Wednesday, February 10, 2021 at 1:00pm A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace
Wednesday, February 10, 2021 at 3:00pm The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Wednesday, February 17, 2021 at 1:00pm The State of Multichannel Marketing in 2021 & Beyond
Wednesday, February 17, 2021 at 3:00pm How Technology Drives Creative Brand Performance
Wednesday, February 24, 2021 at 3:00pm Regulation Round-Up: Email Around the World - U.S., Canada, EU, UK, & Asia
Wednesday, March 3, 2021 at 3:00pm B2B Marketing Series
Wednesday, March 10, 2021 at 1:00pm Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Wednesday, March 17, 2021 at 1:00pm The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Wednesday, April 7, 2021 at 3:00pm B2B Marketing Series
Wednesday, May 5, 2021 at 3:00pm B2B Marketing Series
Wednesday, May 12, 2021 at 1:00pm “It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing is Now
ANA Thought Leader Series

Hear from ANA partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.

Date/Time (Eastern Time) Title
Thursday, January 28, 2021 at 1:00pm How to Translate Social Messaging into Effective Digital Audio
Brand Activation Legal Webinar Series

The Brand Activation Legal Webinar series is a bimonthly meeting focused on marketing, advertising, and promotion issues relevant to the legal community. A guest speaker will present with the opportunity for Q&A at the end of each presentation. After the meeting, the PowerPoint is uploaded to the ANA site for members to access.

Date/Time (Eastern Time) Title
Tuesday, February 2, 2021 at 1:00pm Brand Activation Legal Webinar: February 2021
Martech Procurement Resources

Marketing technology has been identified as an essential component of helping marketers manage business transformation. ANA and Venable LLP have created a suite of legal documents to streamline procurement decisioning and the martech procurement process and drive toward a more efficient evaluation and negotiation. Learn how these tools can help marketers secure substantially better value out of their martech investment, drive growth, and eliminate waste. Choose from one of the dates below.

Date/Time (Eastern Time) Title
Tuesday, February 16, 2021 at 12:00pm Martech Procurement Resources for Your Legal and Procurement Teams
Thursday, March 11, 2021 at 12:00pm Martech Procurement Resources for Your Legal and Procurement Teams