ANA Webinars

Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key topics surrounding the marketing and advertising industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic. You may also browse webinars by date

Most webinars are recorded and are available to ANA members for playback on demand.

Webinar Wednesdays Series

Held most Wednesdays at 1 p.m. and 3 p.m. (Eastern Time), these hour-long webinars focus on critical aspects of the ANA Growth Agenda, established by the CMO Growth Council to create a stronger, more sustainable economic future for all brands and the people they serve. Led by marketing growth champions and industry leaders, the Webinar Wednesdays series is perfect for ANA members looking to stay ahead of the latest industry trends and drive sustained growth for their brands and businesses.

Each month, we'll focus on one of the Growth Agenda's four priorities:

  • December: Talent and Marketing Organization
  • January: Brand Experience, Creativity, and Media
  • February: Data, Technology, and Measurement

Date/Time (Eastern Time) Title
Wednesday, December 2, 2020 at 1:00pm Elevate Your Personal Brand by Giving Back to Academia
Wednesday, December 9, 2020 at 1:00pm How ADT Cracked the Social Code and Grew Its In-House Team
Wednesday, December 9, 2020 at 3:00pm Organizational Transformation During Turbulent Times
Wednesday, December 16, 2020 at 1:00pm The 7 Dimensions of Successful In-House Design
Wednesday, December 16, 2020 at 3:00pm Inspiring Organizational Change: Keeping the Complexity Simple
Wednesday, January 6, 2021 at 1:00pm Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Wednesday, January 6, 2021 at 3:00pm Owning Game-Changing Subcategories, the Only Way to Grow (B2B Webinar Series)
Wednesday, January 13, 2021 at 3:00pm How Your Brand Can Win When You’re Being Outspent
Wednesday, January 20, 2021 at 3:00pm The Future of Search Marketing: What's Now. What's Next.
Wednesday, January 27, 2021 at 3:00pm How to Optimize Your Supply Path in 15 Minutes
Wednesday, February 17, 2021 at 1:00pm Martech Procurement Resources
ANA Thought Leader Series

Hear from ANA partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.

Date/Time (Eastern Time) Title
Thursday, December 3, 2020 at 1:00pm Google and Western Union: Driving Transformation Through Crisis
Thursday, December 10, 2020 at 1:00pm Machines, Privacy, and Creativity: The Future of Advertising
B2B Webinar Series

The B2B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.

Date/Time (Eastern Time) Title
Wednesday, December 2, 2020 at 3:00pm Making the Case to Management for Not Cutting the Marketing Program Budget (B2B Marketing Series)
Monday, December 7, 2020 at 3:00pm Marketing in the COVID-19 Age Series
Brand Activation Legal Webinar Series

The Brand Activation Legal Webinar series is a bimonthly meeting focused on marketing, advertising, and promotion issues relevant to the legal community. A guest speaker will present with the opportunity for Q&A at the end of each presentation. After the meeting, the PowerPoint is uploaded to the ANA site for members to access.

Date/Time (Eastern Time) Title
Tuesday, December 8, 2020 at 1:00pm Brand Activation Legal Webinar: December 2020
Email Marketing Webinar Series

Brought to you by the Email Experience Council, these webinars showcase the impact and importance of email as a marketing tool, communications vehicle and branding device. You’ll learn from industry leaders and trend-setters: useful tips, best practices, compliance issues and new strategies to incorporate in your own email marketing campaigns.

Date/Time (Eastern Time) Title
Thursday, December 10, 2020 at 3:00pm 5 Foundational Emails and How to Make them More Effective