ANA Webinars
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic. You can also browse webinars by date.
Most webinars are recorded and are available to ANA members for playback on demand.
Webinar Wednesdays Series
Held nearly every Wednesday at 1 p.m. (Eastern Time), ANA brings marketing thought leaders and industry experts to the web to discuss current advertising and marketing issues. In today's fast-paced, highly competitive marketing environment, time is of the essence. That's why our series of hour-long Webinar Wednesdays is perfect for ANA members looking to stay ahead of the latest industry trends without having to commit large amounts of time.
Don't miss our upcoming themed series:
- January-March: Marketing Futures
- April: In-House Agency
- May: Marketing to Millennials & Gen Z
- June/July: Social Media
Get smarter in one hour. Every Wednesday.
| Date/Time (Eastern Time) | Title |
|---|---|
| Wednesday, February 19, 2020 at 1:00pm | Skip Direct to Consumer. Go Direct to Value. (Marketing Futures Series) |
| Wednesday, February 26, 2020 at 1:00pm | Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession & Corporate Citizenship |
| Wednesday, March 4, 2020 at 1:00pm | Future of Commerce – Emergence of the 3rd Space powered by AR, 5G and AI (Marketing Futures Series) |
| Wednesday, March 11, 2020 at 1:00pm | Insights from a Digital Transformation Journey (Marketing Futures Series) |
| Wednesday, March 18, 2020 at 1:00pm | La-Z-Boy: Using Technology to Drive In-Store Sales (Marketing Futures Series) |
| Wednesday, April 29, 2020 at 1:00pm | The Modern Marketer’s Media Dilemma: External or In-House Agency? (In-House Agency Series) |
ANA Thought Leader Thursdays Webinar Series
Hear from ANA partners and industry experts who will share best practices and key action steps to apply directly to your business.
| Date/Time (Eastern Time) | Title |
|---|---|
| Thursday, March 12, 2020 at 1:00pm | What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It |
| Thursday, March 19, 2020 at 1:00pm | AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming |
B2B Webinar Series
The B2B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.
| Date/Time (Eastern Time) | Title |
|---|---|
| Wednesday, March 4, 2020 at 3:00pm | What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design (B2B Marketing Series) |
| Wednesday, April 8, 2020 at 3:00pm | How Trade Media Still Works - and Generates Leads (B2B Marketing Series) |
| Wednesday, May 6, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, June 3, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, July 8, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, August 5, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, September 2, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, October 7, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, November 4, 2020 at 3:00pm | B2B Marketing Series |
| Wednesday, December 2, 2020 at 3:00pm | B2B Marketing Series |
Legal & Regulatory Webinar Series
The ANA Legal & Regulatory webinar series will explore new issues that are affecting how our members do business. We will explore topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom line. Webinars will take place every other month.
If you have questions specifically about the Legal & Regulatory webinar series, please contact David Buzby at dbuzby@ana.net.
| Date/Time (Eastern Time) | Title |
|---|---|
| Tuesday, March 10, 2020 at 1:00pm | The CCPA Regs: What You Need to Know |
Brand Activation Legal Webinar Series
The Brand Activation Legal Webinar series is a bimonthly meeting focused on marketing, advertising, and promotion issues relevant to the legal community. A guest speaker will present with the opportunity for Q&A at the end of each presentation. After the meeting, the PowerPoint is uploaded to the ANA site for members to access.
There are currently no scheduled webinars for this series.
Email Marketing Webinar Series
Brought to you by the Email Experience Council, these webinars showcase the impact and importance of email as a marketing tool, communications vehicle and branding device. You’ll learn from industry leaders and trend-setters: useful tips, best practices, compliance issues and new strategies to incorporate in your own email marketing campaigns.
| Date/Time (Eastern Time) | Title |
|---|---|
| Monday, February 24, 2020 at 2:00pm | 3 Reasons Why Email Automation Will Increase Your Sales |
| Monday, March 2, 2020 at 2:00pm | Email Creative and Design 101 |
| Monday, March 9, 2020 at 2:00pm | Email Deliverability 101 |
Data & Technology Series
The Data & Technology webinar series will bring thought leaders and industry experts directly to you. This series is for the data-driven marketer who is interested in expanding their knowledge of Data Science & Analytics, MarTech, and the ever evolving world of Data Driven Direct Marketing, with the expertise to support intelligent business applications.
| Date/Time (Eastern Time) | Title |
|---|---|
| Tuesday, February 25, 2020 at 1:00pm | Do This, Not That! Email & Emerging Media Techniques |
| Tuesday, March 24, 2020 at 1:00pm | Digital Transformation: Automation Lessons from the Trenches |
Nonprofit Federation Webinar Series
Brought to you by the ANA Nonprofit Federation, that works tirelessly on behalf of the nonprofit fundraising community on increasing education opportunities for both mission driven and commercially driven organizations and aggressively and effectively advocating on postal, regulatory, legislative, and accountability issues at every level of government. These webinars focus on nonprofit fundraising and marketing, as well as a the regulations and policies that govern nonprofits and their supporting organizations. You'll learn from fundraising leaders and innovators: useful tips, best practices, compliance issues and new strategies to incorporate in your own fundraising campaigns.
There are currently no scheduled webinars for this series.