ANA Webinars
Join industry leaders and subject matter experts from the comfort of your office and tap into a wealth of information on key topics surrounding the marketing and advertising industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic. You may also browse webinars by date.
Most webinars are recorded and are available to ANA members for playback on demand.
Webinar Wednesdays Series
Held most Wednesdays at 1 p.m. and 3 p.m. (Eastern Time), these hour-long webinars focus on critical aspects of the ANA Growth Agenda, established by the CMO Growth Council to create a stronger, more sustainable economic future for all brands and the people they serve. Led by marketing growth champions and industry leaders, the Webinar Wednesdays series is perfect for ANA members looking to stay ahead of the latest industry trends and drive sustained growth for their brands and businesses.
Each month, we'll focus on one of the Growth Agenda's four priorities:
- December: Talent and Marketing Organization
- January: Brand Experience, Creativity, and Media
- February: Data, Technology, and Measurement
ANA Thought Leader Series
Hear from ANA partners and industry experts who will share case studies, best practices, and key action steps to help you become a more knowledgeable and effective marketer in today's fast-paced, highly competitive marketing and advertising environment.
| Date/Time (Eastern Time) | Title |
|---|---|
| Thursday, December 3, 2020 at 1:00pm | Google and Western Union: Driving Transformation Through Crisis |
| Thursday, December 10, 2020 at 1:00pm | Machines, Privacy, and Creativity: The Future of Advertising |
B2B Webinar Series
The B2B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.
| Date/Time (Eastern Time) | Title |
|---|---|
| Wednesday, December 2, 2020 at 3:00pm | Making the Case to Management for Not Cutting the Marketing Program Budget (B2B Marketing Series) |
| Monday, December 7, 2020 at 3:00pm | Marketing in the COVID-19 Age Series |
Brand Activation Legal Webinar Series
The Brand Activation Legal Webinar series is a bimonthly meeting focused on marketing, advertising, and promotion issues relevant to the legal community. A guest speaker will present with the opportunity for Q&A at the end of each presentation. After the meeting, the PowerPoint is uploaded to the ANA site for members to access.
| Date/Time (Eastern Time) | Title |
|---|---|
| Tuesday, December 8, 2020 at 1:00pm | Brand Activation Legal Webinar: December 2020 |
Email Marketing Webinar Series
Brought to you by the Email Experience Council, these webinars showcase the impact and importance of email as a marketing tool, communications vehicle and branding device. You’ll learn from industry leaders and trend-setters: useful tips, best practices, compliance issues and new strategies to incorporate in your own email marketing campaigns.
| Date/Time (Eastern Time) | Title |
|---|---|
| Thursday, December 10, 2020 at 3:00pm | 5 Foundational Emails and How to Make them More Effective |