ANA Webinars
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinars are complimentary for ANA members. Webinar Series are listed below by topic and a chronological listing of all webinars is available here.
Most webinars are recorded and are available to ANA members for playback on demand here.
Webinar Wednesdays Series
Held nearly every Wednesday at 1 p.m. (Eastern Time), ANA brings marketing thought leaders and industry experts to the web to discuss current advertising and marketing issues. In today's fast-paced, highly competitive marketing environment, time is of the essence. That's why our series of hour-long Webinar Wednesdays is perfect for ANA members looking to stay ahead of the latest industry trends without having to commit large amounts of time.
Don't miss our upcoming themed series:
- August: Data & Analytics
- September: Content Marketing
- October: Social Media
- November/December: Marketing Organization
Get smarter in one hour. Every Wednesday.
| Date/Time (Eastern Time) | Title |
|---|---|
| Wednesday, August 28, 2019 at 1:00pm | McCormick’s Marketing Mix and In-Flight Optimization Program Evolution (Data & Analytics Series) |
| Wednesday, September 18, 2019 at 1:00pm | Create Content People Care About: Mapping Your Content to the Consumer Decision Journey (Content Marketing Series) |
| Wednesday, October 9, 2019 at 1:00pm | Building and Maintaining a Powerful Social Fandom (Social Media Series) |
ANA Thought Leader Thursdays Webinar Series
Hear from ANA partners and industry experts who will share best practices and key action steps to apply directly to your business.
| Date/Time (Eastern Time) | Title |
|---|---|
| Thursday, September 5, 2019 at 1:00pm | Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World |
| Thursday, September 12, 2019 at 1:00pm | Crafting Radio Creative that Works! |
| Thursday, September 26, 2019 at 3:00pm | Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020 |
| Thursday, October 10, 2019 at 1:00pm | TV Advertising in a Connected World: Understanding Measurement, Creative and Engagement |
B-to-B Webinar Series
The B-to-B webinar series brings thought leaders and industry experts to the comfort of your office or home who will share best practices and key action steps to apply directly to your business.
| Date/Time (Eastern Time) | Title |
|---|---|
| Thursday, September 12, 2019 at 3:00pm | From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category (B2B Marketing Series) |
| Wednesday, September 18, 2019 at 3:00pm | Getting Buy-In for Your Media Plan (B2B Marketing Series) |
| Thursday, September 26, 2019 at 3:00pm | Crisis Alert: Managing Your B2B Brand in an Unpredictable World (B2B Marketing Series) |
| Wednesday, October 9, 2019 at 3:00pm | Ideas With Value (B2B Marketing Series) |
| Thursday, October 24, 2019 at 3:00pm | B2B Marketing Presented by Gyro (B2B Marketing Series) |
| Wednesday, November 13, 2019 at 3:00pm | Data-Driven Lead Generation (B2B Marketing Series) |
| Thursday, December 5, 2019 at 3:00pm | B2B Marketing with Edelman (B2B Marketing Series) |
| Wednesday, December 11, 2019 at 3:00pm | Employee Communications (B2B Marketing Series) |
Legal & Regulatory Webinar Series
The ANA Legal & Regulatory webinar series will explore new issues that are affecting how our members do business. We will explore topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom line. Webinars will take place every other month.
If you have questions specifically about the Legal & Regulatory webinar series, please contact David Buzby at dbuzby@ana.net.
| Date/Time (Eastern Time) | Title |
|---|---|
| Tuesday, September 10, 2019 at 1:00pm | ANA Legal & Regulatory Webinar: ADA Title III Website and Mobile App Accessibility |
| Tuesday, November 12, 2019 at 1:00pm | ANA Legal & Regulatory Webinar: Marketing and Advertising of Cannabis 101 |
Brand Activation Legal Webinar Series
The Brand Activation Legal Webinar series, is a bi-monthly meeting, focused on marketing, advertising and promotion issues relevant to the legal community. A guest speaker will present with the opportunity for Q&A at the end of each presentation. After the meeting, the PowerPoint is uploaded to the ANA site for members to access.
There are currently no scheduled webinars for this series.
Email Marketing Webinar Series
Brought to you by the Email Experience Council, these webinars showcase the impact and importance of email as a marketing tool, communications vehicle and branding device. You’ll learn from industry leaders and trend-setters: useful tips, best practices, compliance issues and new strategies to incorporate in your own email marketing campaigns.
There are currently no scheduled webinars for this series.
Data & Technology Series
The Data & Technology webinar series will bring thought leaders and industry experts directly to you. This series is for the data-driven marketer who is interested in expanding their knowledge of Data Science & Analytics, MarTech, and the ever evolving world of Data Driven Direct Marketing, with the expertise to support intelligent business applications.
| Date/Time (Eastern Time) | Title |
|---|---|
| Tuesday, September 17, 2019 at 1:00pm | Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement |
Nonprofit Federation Webinar Series
Brought to you by the ANA Nonprofit Federation, that works tirelessly on behalf of the nonprofit fundraising community on increasing education opportunities for both mission driven and commercially driven organizations and aggressively and effectively advocating on postal, regulatory, legislative, and accountability issues at every level of government. These webinars focus on nonprofit fundraising and marketing, as well as a the regulations and policies that govern nonprofits and their supporting organizations. You'll learn from fundraising leaders and innovators: useful tips, best practices, compliance issues and new strategies to incorporate in your own fundraising campaigns.
There are currently no scheduled webinars for this series.