Government Relations and Advocacy

Advertising Taxes

Since the last major overhaul of the Federal Tax Code in 1986, there have been numerous proposals to end the tax deduction for advertising expenses, either partially or totally. ANA and The Advertising Coalition (TAC) have been successful in defeating every one of these proposals.

General Data Protection Regulation (GDPR)

The European Union’s General Data Protection Regulation (GDPR) took effect in May 2018. This major change to the EU’s data protection framework has major implications for U.S. advertisers and marketers, even those without significant EU operations.

State Privacy Legislation

A number of states are considering state privacy legislation, in part prompted by California's passage of the California Consumer Privacy Act in 2018, which is one of the most restrictive privacy bills ever passed in the United States. Learn more about our activities in this area.

Government Relations Committee

The Government Relations Committee informs ANA members of the latest developments on issues impacting advertising at both the federal and state levels and allows our members to provide input and direction for ANA's advocacy efforts.

Legislative, Regulatory, and Legal Issues Tracking

The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.