ANA Government Relations

The ANA’s Government Relations department uses its reach and influence to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large. We inform and advocate for ANA members on the legislative, regulatory, and legal developments that impact their ability to drive growth, and we assist members in complying with laws and regulations impacting their brands.

The ANA is focused on the following issues:

Privacy

The growing patchwork of state privacy laws threatens the efficacy of the ad-supported internet. The ANA supports a national standard for data privacy and regulation that protects consumer privacy and simplifies compliance.

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Advertising Taxes

Taxes on advertising impact jobs, raise prices for consumers, and threaten growth. The ANA is the leading industry voice opposing attempts to tax advertising.

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Federal Legislative Tracking

The ANA tracks legislation impacting the advertising and marketing industry as it makes its way through Congress and provides regular updates to help educate our members.

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State Legislative Monitoring Service

The ANA’s state legislative monitoring service is provided through our partners at Leonine FOCUS and keeps members updated with new and advancing legislation.

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Government Relations News

ANA Opposes American Data Privacy and Protection Act as Currently Written, Looks Forward to Continuing to Work with Congress

6 months ago

Washington, D.C. (July 20, 2022) - Today the House Energy and Commerce Committee voted to advance the American Data Privacy and Protection Act (ADDPA) out of Committee. ANA’s EVP & Head of Government Relations, Christopher Oswald, reacted with the following statement:

Government Relations News

Study from The Advertising Coalition Finds Advertising Drives $7.1 Trillion in U.S. Sales

8 months ago

Washington, D.C. – New research validates the powerful impact of advertising in driving the U.S. economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million U.S. jobs last year.

B2B Marketer

Changes to California's Privacy Law Will Affect B2B Brands

by Tony Case, 1 month ago

Exemptions in the California Consumer Privacy Act (CCPA) related to B2B marketing expire in January 2023. Despite having more than two years to ready themselves, many companies are ill-prepared for the change.

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News and perspectives on key advertising and marketing issues from the ANA Government Relations team.

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Members Only One-Day Conferences

No events are currently scheduled. Please check back for future events.

Webinars

Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Available to watch on-demand. Recorded November 15

Machine Learning
Available to watch on-demand. Recorded October 11

The ANA Masters of Advertising Law Conference provides learnings and practical advice from deep dives on the broadest variety of marketing, advertising, and privacy legal concerns, including the onslaught of state and international privacy restrictions, social media, influencer, real-time, retail store, and entertainment and experiential marketing.

Mark Your Calendars

Join us at the 2022 ANA Masters of Advertising Law Conference on November 8-10 in Hollywood, Fla. or virtually to connect with your peers and tap into the latest insights.

See What You Missed

Watch the highlight video from the 2021 ANA/BAA Marketing Law Conference, which offered the latest on false advertising, litigation, trademarks, copyright, and NFTs from over 150 speakers.

Revisit last year's event