Advocacy
The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value.
Legal & Regulatory Webinar Series
The ANA Legal & Regulatory webinar series explores topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom line. Webinars generally take place the second Tuesday of every other month.
If you have questions about the ANA Legal & Regulatory webinar series, please contact David Buzby at dbuzby@ana.net or Meghan Salome at msalome@ana.net.
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Tuesday, September 13, 2016 at 1:00 p.m. EDT
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Top Ten Questions in Negotiating Contracts with Media Buying Agencies
New IHS Economics and Country Risk Study
The study, conducted by IHS Economics and Country Risk, demonstrates the importance of advertising as a driving force in the United States economy. According to the study, in 2014 advertising contributed $3.4 trillion to the U.S. GDP, comprising 19 percent of the nation’s total economic output, and supported 20 million, or 14 percent, of the 142 million jobs in the U.S.
The study provides the ability to determine advertising’s impact in every state and congressional district in the U.S.
ANA Regulatory Rumblings
ANA Warns FCC about its Latest Set-Top Box Proposal Posted: September 21, 2016 12:15 PM
In previous postings, we’ve been keeping you current on the FCC’s activities to create needed competition in the set-top box (STB) marketplace. The FCC has yet to make public its new proposal, though the bipartisan leadership of the House Judiciary and Energy and Commerce Committees have urged it to do so.
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Congress and Advertising - Will 2017 Be Different? Posted: August 29, 2016 12:30 PM
As Congress limps toward this year’s finish line, it appears highly likely that this will be one of the least active and effective sessions of Congress in recent memory.
READ MORE
Government News
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15 Sep Thu
ANA and Online Media Leaders Create the Coalition for Better Ads
Advertising clearly has fueled the explosive growth of the Internet and mobile media, driving ac ...
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09 Sep Fri
FCC Presents New Plan on Set Top Box Issue
Yesterday, Federal Communications Commission (FCC) Chairman Tom Wheeler released his revised pla ...
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04 Aug Thu
ANA Opposes San Francisco Pre-Sweetened Beverage Warning Mandate
In a brief filed today with the U.S. Court of Appeals for the Ninth Circuit, the Association of ...
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05 Jul Tue
ANA Calls for Rejection of the FCC’s Online Privacy and Data Security Proposal
Industry association representing more than 700 advertisers opposes the FCC’s extremely restri ...
UPCOMING Events
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Oct 09
2016 ANA Multicultural Marketing & Diversity Conference Presented by Time Inc.
Los Angeles, CA
3:00pm -
Oct 19
2016 ANA Masters of Marketing Conference
Orlando, FL
12:00pm -
Nov 09
2016 ANA/BAA Marketing Law Conference
Chicago, IL
1:00pm -
Dec 31
2016 Member Annual Pass
Various
12:00am -
Feb 15
2017 Brand Masters Conference
Dana Point, CA
3:00pm -
Mar 01
2017 ANA Masters of Media Conference
Orlando, FL
3:00pm -
Mar 27
2017 ANA Advertising Law & Public Policy Conference
Washington, DC
3:00pm -
Apr 19
2017 BAA REGGIE Awards Gala
Chicago, IL
3:00pm -
Apr 19
2017 ANA Brand Activation Conference
Chicago, IL
3:00pm -
May 23
2017 ANA Advertising Financial Management Conference
San Diego, CA
3:00pm -
May 31
ANA/BMA17: Masters of B2B Marketing
Chicago, IL
3:00pm -
Jul 12
2017 ANA Digital & Social Media Conference
San Diego, CA
3:00pm -
Sep 13
2017 ANA Masters of Measurement Conference
Naples, FL
3:00pm -
Oct 04
2017 ANA Masters of Marketing Conference
Orlando, FL
3:00pm -
Oct 05
2017 ANA Live Stream - Masters of Marketing Conference
Orlando, FL
7:00am -
Nov 05
2017 ANA Multicultural Marketing & Diversity Conference
Miami Beach, FL
3:00pm -
Nov 05
2017 ANA Multicultural Excellence Awards Dinner
Miami Beach, FL
6:00pm -
Nov 13
2017 ANA/BAA Marketing Law Conference
Chicago, IL
3:00pm
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Oct 04
Contract Workshop for Advertiser/Agency Agreements: Incorporating Transparency, Audit Rights, Governance
New York, NY
9:00am -
Oct 13
ANA/BMA Members-Only Event at Microsoft
Mountain View, CA
8:30am -
Oct 18
ANA/BMA Members-Only Event in Phoenix
Scottsdale, AZ
1:30pm -
Nov 02
ANA/BMA Members-Only Event in Houston
Houston, TX
8:30am -
Nov 08
Digital & Social @ PG&E (Members Only Conference) Presented by Quantcast
San Francisco, CA
8:15am -
Nov 09
ANA/BMA Members-Only Event in Kansas City
Kansas City, MO
8:30am -
Nov 15
Multichannel Marketing @ Cleveland Clinic (Members Only Conference) Presented by USPS
Cleveland, OH
8:15am -
Nov 16
Contract Workshop for Advertiser/Agency Agreements: Incorporating Transparency, Audit Rights, Governance
Chicago, IL
9:00am -
Nov 17
ANA/BAA Experiential Marketing @Wells Fargo (Members Only Conference)
San Francisco, CA
8:15am -
Dec 06
ANA/BMA Business-to-Business @ Gogo (Members-Only Conference)
Chicago, IL
8:15am -
Dec 07
Content Marketing @ National Geographic Society
Washington, DC
8:15am -
Dec 08
ANA/BAA Best in Class REGGIE Marketing Campaigns
New York, NY
8:15am -
Feb 07
ANA Members-Only Conference @ Mary Kay
Dallas, TX
8:15am -
Mar 08
ANA Members Only Conference hosted by West Virginia University Reed College of Media
Morgantown, WV
8:15am -
Mar 09
ANA/BMA Members-Only Event in Chicago
Chicago, IL
8:30am -
Mar 23
ANA Members Only Conference hosted by Universal Orlando
Orlando, FL
8:15am
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Sep 29
Best Practices in Experiential Marketing: What Marketers Need to Know
WEBINAR
1:00pm -
Oct 05
Best Practices in Data Optimization to Improve Your TV Advertising
WEBINAR
1:00pm -
Oct 05
B-to-B Campaigns and Content Marketing: Going Beyond Just Leads
WEBINAR
3:00pm -
Oct 11
BAA Legal Webinar Series: October 2016
WEBINAR
1:00pm -
Oct 19
Key Insights to Adding Direct Mail to Your Marketing Mix
WEBINAR
1:00pm -
Oct 20
The UX of Experiential: Designing for the User
WEBINAR
1:00pm -
Oct 20
BAA Government & Legal Affairs Update: October 2016
WEBINAR
2:00pm -
Oct 26
Location Targeting: Insights to Going Beyond Places
WEBINAR
1:00pm -
Nov 03
eSports: Insights into the Newest Experiential Sport
WEBINAR
1:00pm -
Nov 10
The Rules for Engaging Millennials Through Experience
WEBINAR
1:00pm -
Nov 15
ANA Legal & Regulatory Webinar Series: Improving the Consumer Ad Experience - The Coalition for Better Ads
WEBINAR
1:00pm -
Nov 17
BAA Government & Legal Affairs Update: November 2016
WEBINAR
2:00pm -
Dec 08
BAA Government & Legal Affairs Update: December 2016
WEBINAR
2:00pm -
Dec 13
BAA Legal Webinar Series: December 2016
WEBINAR
1:00pm
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Sep 29
Media Leadership, West Coast Chapter
San Francisco, CA
9:00am -
Oct 04
Business-to-Business, Midwest Chapter
Westchester, IL
9:00am -
Oct 05
Integrated Marketing
Chicago, IL
9:00am -
Oct 05
Research & Measurement
New York, NY
9:00am -
Oct 06
Agency Relations, West Coast Chapter
Buena Park, CA
9:00am -
Oct 26
Media Leadership
New York, NY
9:00am -
Oct 26
Procurement Day
Deerfield, IL
9:00am -
Oct 26
Legal Affairs
New York, NY
10:00am -
Nov 01
Brand Management
Burbank, CA
9:00am -
Nov 02
Production Management
New York, NY
9:00am -
Nov 02
Digital & Social, Southeast Chapter
Atlanta, GA
9:00am -
Nov 03
Agency Relations
New York, NY
9:00am -
Nov 03
Digital & Social, West Coast Chapter
Mountain View, CA
9:00am -
Nov 09
Business-to-Business
New York, NY
9:00am -
Nov 15
Digital & Social
New York, NY
9:00am -
Nov 17
Sponsorship & Event Marketing
New York, NY
9:00am -
Nov 17
Media Leadership, West Coast Chapter
Los Angeles, CA
9:00am -
Dec 01
Advertising Financial Management, West Coast Chapter
Glendale, CA
9:00am -
Dec 06
Advertising Financial Management
New York, NY
9:00am -
Dec 06
Midwest Digital & Social
Minneapolis, MN
9:00am
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Sep 29
Today's Best Practices in Networking: 6 Things B2B Professionals are Doing Wrong
West Conshohocken, PA
7:30am -
Oct 06
BMA Luncheon at the Standard Club
Chicago, IL
11:30am -
Oct 06
2016 ME Show Awards
St. Louis, MO
6:30pm -
Oct 17
BMA Phoenix & Arizona Tech Council Networking Event
Phoenix, AZ
5:00pm -
Oct 19
BMA Breakfast at Loyola Quinlan School of Business Downtown
Chicago, IL
7:30am -
Oct 20
BAA Regulators Breakfast - October 2016
New York, NY
9:00am -
Oct 20
BMA Houston - B2B Friction: How to Spot It, Fight It, and Use It
Houston, TX
11:30am -
Oct 27
BAA Chicago Chapter Luncheon on October 27
Chicago, IL
11:15am -
Nov 10
BMA Luncheon at the Standard Club
Chicago, IL
11:30am -
Nov 15
The BMA16 New York Regional Conference
New York, NY
12:00pm -
Nov 15
Year End Trends/2017 Planning
Phoenix, AZ
4:00pm -
Nov 16
BMA Breakfast at Loyola Quinlan School of Business Downtown
Chicago, IL
7:30am -
Nov 16
2016 Lantern Awards Gala Exhibition and Dinner
Houston, TX
4:30pm -
Dec 13
BMA Holiday Party
Phoenix, AZ
4:00pm -
Jan 19
BMA Breakfast at Loyola Quinlan School of Business Downtown
Chicago, IL
7:30am -
Jan 19
BMA Luncheon at the Standard Club
Chicago, IL
11:30am -
Jan 25
Chicago Business Marketing Association - YP Social Event
Chicago, IL
6:30pm -
Feb 15
BMA Breakfast at Loyola Quinlan School of Business Downtown
Chicago, IL
7:30am -
Feb 22
Chicago Business Marketing Association - YP Mentor & Mentorships Event
Chicago, IL
6:30pm -
Feb 23
BMA Luncheon at the Standard Club
Chicago, IL
11:30am
ANA on Twitter
ANA Gov't Relations @ANAGovRel · 13h
How #AdFraud Messes Up Measurement htt
Role of Advertising in America
Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy.
The Role of Advertising in America (PDF)
The Basics of Advertising Regulation (PDF)
Legal Affairs Committee
The Legal Affairs Committee was created in 2003 to address, discuss, and seek solutions to the numerous legal, regulatory and legislative issues advertisers face that relate to challenges to their advertising content and practices. All ANA members with an interest in the legal and regulatory issues confronting advertising and marketing are welcome to join.
