ANA Government Relations

The ANA’s Government Relations department uses its reach and influence to achieve positive legislative and regulatory outcomes on behalf of our members and the advertising industry at large. We inform and advocate for ANA members on the legislative, regulatory, and legal developments that impact their ability to drive growth, and we assist members in complying with laws and regulations impacting their brands.

The ANA is focused on the following issues:

Privacy

The growing patchwork of state privacy laws threatens the efficacy of the ad-supported internet. The ANA supports a national standard for data privacy and regulation that protects consumer privacy and simplifies compliance.

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Advertising Taxes

Taxes on advertising impact jobs, raise prices for consumers, and threaten growth. The ANA is the leading industry voice opposing attempts to tax advertising.

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Federal Legislative Tracking

The ANA tracks legislation impacting the advertising and marketing industry as it makes its way through Congress and provides regular updates to help educate our members.

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State Legislative Monitoring Service

The ANA’s state legislative monitoring service is provided through our partners at Leonine FOCUS and keeps members updated with new and advancing legislation.

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Government Relations News

ANA Statement on State of the Union Address

1 month ago

The ANA's CEO, Bob Liodice, issued the following statement in response to President Joe Biden's State of the Union Address on Tuesday, February 7, 2023.

Government Relations News

Response to President Biden's op-ed on Privacy Legislation in the Wall Street Journal

2 months ago

We share President Biden’s desire to enact strong national data privacy legislation (Republicans and Democrats, Unite Against Big Tech Abuses, Jan. 11, 2023) and have been advocating for legislation to do just that.

B2B Marketer

Changes to California's Privacy Law Will Affect B2B Brands

by Tony Case, 3 months ago

Exemptions in the California Consumer Privacy Act (CCPA) related to B2B marketing expire in January 2023. Despite having more than two years to ready themselves, many companies are ill-prepared for the change.

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News and perspectives on key advertising and marketing issues from the ANA Government Relations team.

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Members Only One-Day Conferences

ANA Law 1-Day Conference, Hosted by Loeb & Loeb LLP
April 26, 2023

Webinars

Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements
March 14, 2023

“One of the Most Important Documents You’ll Read:” The FTC’s 2022 Health Products Compliance Guidance
Available to watch on-demand. Recorded February 14

2023 Forecast: Legislative and Regulatory Outlook for Advertisers and Marketers
Available to watch on-demand. Recorded January 10

Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Available to watch on-demand. Recorded November 15

ANA Masters of Advertising Law Conference

The ANA Masters of Advertising Law Conference provides learnings and practical advice from deep dives on the broadest variety of marketing, advertising, and privacy legal concerns, including the onslaught of state and international privacy restrictions, social media, influencer, real-time, retail store, and entertainment and experiential marketing.

Mark Your Calendars

Join us at the 2023 ANA Masters of Advertising Law Conference on November 15-17, 2023 in Orlando, Fla. to connect with your peers and tap into the latest insights.

See What You Missed

Watch videos from the 2022 ANA Masters of Advertising Law Conference, which offered the latest on privacy, regulation, litigation, the metaverse, and more.

Revisit last year's event