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Advocacy

The ANA proactively takes stands on public issues and governmental actions that affect the marketing community's ability to operate in our free-market society. As a leading advocate for all client-side marketers, the ANA publicly underscores the immense economic value.

Legal & Regulatory Webinar Series

The ANA Legal & Regulatory webinar series explores topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom line. Webinars generally take place the second Tuesday of every other month.

If you have questions about the ANA Legal & Regulatory webinar series, please contact David Buzby at dbuzby@ana.net or Meghan Salome at msalome@ana.net.

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Tuesday, September 13, 2016 at 1:00 p.m. EDT

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Top Ten Questions in Negotiating Contracts with Media Buying Agencies

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New IHS Economics and Country Risk Study


The study, conducted by IHS Economics and Country Risk, demonstrates the importance of advertising as a driving force in the United States economy. According to the study, in 2014 advertising contributed $3.4 trillion to the U.S. GDP, comprising 19 percent of the nation’s total economic output, and supported 20 million, or 14 percent, of the 142 million jobs in the U.S.
The study provides the ability to determine advertising’s impact in every state and congressional district in the U.S.

ANA Regulatory Rumblings

ANA Warns FCC about its Latest Set-Top Box Proposal Posted: September 21, 2016 12:15 PM
In previous postings, we’ve been keeping you current on the FCC’s activities to create needed competition in the set-top box (STB) marketplace. The FCC has yet to make public its new proposal, though the bipartisan leadership of the House Judiciary and Energy and Commerce Committees have urged it to do so.
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Congress and Advertising - Will 2017 Be Different? Posted: August 29, 2016 12:30 PM
As Congress limps toward this year’s finish line, it appears highly likely that this will be one of the least active and effective sessions of Congress in recent memory.
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Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation—free speech, competition and individual choice—it has served the public since colonial times as a source of vital information about our open, market-based economy.
The Role of Advertising in America (PDF)
The Basics of Advertising Regulation (PDF)

Legal Affairs Committee

The Legal Affairs Committee was created in 2003 to address, discuss, and seek solutions to the numerous legal, regulatory and legislative issues advertisers face that relate to challenges to their advertising content and practices. All ANA members with an interest in the legal and regulatory issues confronting advertising and marketing are welcome to join. 

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