Accountability through self-regulation advances industry growth vital to our future. Not only are self-regulatory measures preferable to governmental mandates, they are more readily adaptable to evolving technologies, shifting consumer preferences, and changing economic and social conditions.

As a leader in self-regulation, ANA’s accountability programs help businesses build consumer trust and best meet the needs of their customers. Through consumer help, committees, education, guidelines and guidance, and accountability tools, we aim to advance accountability for the industry.

Ethics Issue Alerts

Keep abreast of the latest issues in marketing and ethics with ANA Ethics Issue Alerts to ensure good business practices, consumer protection in the marketplace, and consumer trust.

Ethics Issue Alerts

Marketing and Protecting Children

by Senny Boone, 1 week ago

This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an impactful, respectful, and safe manner.

Ethics Issue Alerts

Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions

by Lisa Shosteck, 2 months ago

Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.

Best Practices and Compliance Resources

Go beyond what is legal - do what is right.

ANA is pleased to offer you a robust data accountability tool kit to ensure your marketing plans follow purposeful accountability standards and best practices while also boosting your brand reputation.

Accountability Reporting

Below is more information about our ANA Ethics Committee, complaint handling process, case findings, and reports, including the list of the companies that have not responded to our requests about a particular marketing concern. If you have questions about these cases or would like to request that our Accountability staff review a particular marketing offer you find concerning, please contact us with detailed information at, or file an ethics complaint here.

Consumer Help and Resources

If you have questions about a marketing or fundraising offer or would like more information on how to better manage your marketing experience, please review our consumer toolkit and resources below.