In the Spotlight
Explore the bold ideas, proven tools, and standout leaders shaping the future of marketing technology.
AI Transparency Matters
AI Transparency and Provenance Principles for Marketers
Help your organization navigate evolving regulations, reduce risk, and build consumer trust.
Transparency Matters
AI Transparency and Provenance Principles for Marketers
Help your organization navigate evolving regulations, reduce risk, and build consumer trust.
AI Transparency Matters
AI Transparency and Provenance Principles for Marketers
Help your organization navigate evolving regulations, reduce risk, and build consumer trust.
AI Transparency Matters
AI Transparency and Provenance Principles for Marketers
Help your organization navigate evolving regulations, reduce risk, and build consumer trust.
Advance Your AI Marketing Skills
AI Marketing Accelerator
On July 27, move beyond basic AI use and learn how to apply it strategically across research, planning, and execution to drive stronger marketing outcomes.
Advance Your AI Skills
AI Marketing Accelerator
On July 27, move beyond basic AI use and learn how to apply it strategically across research, planning, and execution to drive stronger outcomes.
Advance Your AI Skills
AI Marketing Accelerator
On July 27, move beyond basic AI use and learn how to apply it strategically across research, planning, and execution to drive stronger outcomes.
Advance Your AI Marketing Skills
AI Marketing Accelerator
On July 27, move beyond basic AI use and learn how to apply it strategically across research, planning, and execution to drive stronger marketing outcomes.
Your MarTech Operations Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Ops Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Ops Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
Your MarTech Operations Guide
The CMO's Playbook for Marketing Technology
Position your organization for long-term success with these strategies to build a high-performing martech operation.
The New Search Reality
The AI for Marketers Search Imperative
Search is shifting to AI‑generated answers. Explore what this means and how brands can stay visible as discovery evolves.
The New Search Reality
The AI for Marketers Search Imperative
Search is shifting to AI‑generated answers. Explore what this means and how to stay visible as discovery evolves.
The New Search Reality
The AI for Marketers Search Imperative
Search is shifting to AI‑generated answers. Explore what this means and how brands can stay visible as discovery evolves.
The New Search Reality
The AI for Marketers Search Imperative
Search is shifting to AI‑generated answers. Explore what this means and how brands can stay visible as discovery evolves.
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Convening the Best
Our industry-shaping events bring the brightest marketing minds together to share, collaborate, and inspire. Explore more industry events
UPCOMING TECHNOLOGY EVENTS
LEARN. SHARE. LEAD.
Leading Marketing Through Intelligent Innovation
At the 2026 ANA AI and Technology for Marketers Conference, presented by Meta this September 23-25 just outside of Washington, D.C. in Oxon Hill, Md., examine how data and technology are transforming marketing, from intelligent orchestration and workflow redesign to scalable personalization and next-generation immersive experiences. Learn more and register
From AI Concepts to Real-World Impact
ANA Agentic Series
This hands-on workshop series is designed to help marketing leaders confidently adopt, integrate, and scale agentic AI across their organizations — with clear priorities and actionable next steps at every stage. Explore the series
Master the Systems Powering Modern Marketing
The CMO's MarTech Mastery Series
This curated workshop series is designed to help CMOs and senior marketing leaders master the complexity of today’s marketing technology landscape and turn it into a true engine for growth through practical frameworks and real‑world expertise. Explore the series
Honor MarTech Excellence
Now Accepting Entries
The ANA MarTech Mastery Awards spotlight game-changing achievements and innovations in the use of technology, data, and AI to power great marketing. Submit your work that sets the standard
Set the Industry's AI Agenda
Advance responsible, effective use of artificial intelligence and accelerate AI readiness through practical tools, learning pathways, and informed advocacy. Learn more
Set the Industry's MarTech Agenda
Identify and advance high‑impact initiatives that remove barriers, unlock greater value from marketing technology and data, and equip marketers to drive measurable growth. Learn more
AI Committee
Explore the myriad AI use case opportunities and address the associated issues and risks. View committee
Marketing Futures Committee
Keep up with the latest trends and technologies while preparing for and creating a better tomorrow for our industry. View committee
MarTech Committee
Improve and celebrate the products and processes that enable marketing efforts at scale. View committee
Leverage the ANA's Technology Insights
Get ahead of the curve with the latest research, data, and analysis from the ANA. Our intelligence gives marketers the clarity to act with confidence — and the inspiration to do more. Explore more marketing insights
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Tools and Resources
Build a Career-Defining Skill Set
Elevate your marketing capabilities with specialized training from ANA experts and leading practitioners. Our on-demand courses are designed to keep you ahead — whether you're mastering fundamentals or innovating at the edge of change. Explore more training resources
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
MarTech Foundations Certificate Program
Learn how to elevate your martech expertise in today’s data-driven ecosystem through practical applications.
MarTech Foundations Certificate Program
Learn how to elevate your martech expertise in today’s data-driven ecosystem through practical applications.
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
MarTech Foundations Certificate Program
Learn how to elevate your martech expertise in today’s data-driven ecosystem through practical applications.
MarTech Foundations Certificate Program
Through a combination of theoretical insights and practical applications, learn how to elevate your martech expertise in today’s data-driven ecosystem.
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How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
How Artificial Intelligence Is Disrupting Marketing
Learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.
start learning
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
Modern MarTech: Harnessing Technology to Enhance the Customer Journey
Optimize marketing technology to enhance customer experience.
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Understanding Generative AI
Learn about generative artificial intelligence (AI) and how it can be used to transform your strategies and achieve unprecedented results.
Understanding Generative AI
Learn about generative artificial intelligence (AI) tools, methods, and approaches, and how they can be used to transform your strategies and achieve unprecedented results.
Understanding Generative AI
Learn about generative artificial intelligence (AI) tools, methods, and approaches, and how they can be used to transform your strategies and achieve unprecedented results.
Understanding Generative AI
Learn about generative artificial intelligence (AI) and how it can be used to transform your strategies and achieve unprecedented results.
Understanding Generative AI
Learn about generative artificial intelligence (AI) tools, methods, and approaches, and how they can be used to transform your strategies and achieve unprecedented business results.
Understanding Generative AI
Learn about generative artificial intelligence (AI) and how it can be used to transform your strategies and achieve unprecedented results.
start learning
Data, Tech, and Measurement Partners
We proudly partner with the world’s most forward-thinking brands to elevate the practice of marketing technology.
Setting the Agenda for the Industry
The ANA's eight business practices propel the marketing industry forward with standards, principles, and programs that drive business and brand growth.