Insightful discussions and commentary on key issues affecting the marketing industry.
Inside a World-Class Workplace Culture
In this episode of Beyond Profit, Parks Blackwell joins host Ken Beaulieu to discuss how PMG prioritizes the personal and professional success of employees and how that translates to award-winning creative work, new business, and customer retention.
The Essence of a Do-Good, Empathetic Brand
In this episode of Beyond Profit, Dev Patnaik joins host Ken Beaulieu to discuss why it can be tough for consumers and customers to separate the true do-good brands from the imposters, the importance of tapping into empathy, and whether the business world is truly walking the purpose walk.
How to Pump Up the Volume for Podcast Advertising
Bryan Barletta, a partner at Sounds Profitable, joins host Matthew Schwartz to discuss why analysts are lowballing the overall value of podcasting, how a downturn in the economy may affect the market, and why the industry has barely scratched the surface when it comes to ad creative.
The CMO Salary Slope
Nicole Balsam with Eastward Partners joins host Matthew Schwartz to discuss the results of the research firm's U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation and why the growing pressure on CMOs to bolster their digital capabilities transcends tenure.
The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing
Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the Marketing Futures Podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.
Building the Future We Want, with Tameka Vasquez, founder of The Future Quo
Futurist and founder of The Future Quo Tameka Vasquez joined the Marketing Futures Podcast to explain why brands must take an active role in creating a better future.
Podcast POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.