Insightful discussions and commentary on key issues affecting the marketing industry.
The Roadmap to an Ideal Future
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, leading sustainability strategist Justin Bean joins host Ken Beaulieu to discuss key aspects of his book, including how business can drive exponential, purposeful change.
Group Incentive Travel for Good
In this episode of Beyond Profit, host Ken Beaulieu catches up with Kate Cardoso, director of strategic services at HMI, and her colleague Nora Finnerty, a marketing content specialist, to learn more about HMI’s purposeful approach to incentive travel.
Brand Safety is Job One for The Guardian
Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.
Is Podcasting the Future of Branded Advertising?
Bryan Barletta and Tom Webster, cofounders of Sounds Profitable, join host Matthew Schwartz to discuss their recent study that explores the growing opportunities for using podcasts as an advertising vehicle, the state of industry standards for podcasting, and why it’s a good idea for companies to develop their own podcasts as the business rapidly matures.
The Brand That Was Never Supposed to Be, with Ivonne Kinser of Avocados from Mexico
Avocados from Mexico’s Ivonne Kinser joined the Marketing Futures Podcast at the 2023 Brand Masters Conference to discuss the culture and vision behind one of the most innovative brands in any category.
A Chat with ChatGPT and Craig Stein of R3, pt II
In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.
Podcast POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.