Insightful discussions and commentary on key issues affecting the marketing industry.
Northwestern Mutual’s Drive for a Cultural Awakening
In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lynn Teo, CMO at Northwestern Mutual, joins host Ken Beaulieu to discuss key aspects of the company’s innovative campaign and how she’s elevating marketing throughout the organization.
The Rise of Purpose 2.0
In this episode of Beyond Profit, Anne Bahr Thompson returns to the show to chat with host Ken Beaulieu about the rise of Purpose 2.0, key lessons from her book that are more important than ever, why companies must truly live their stated purpose, and more.
Breaking the B2B Sales and Marketing Stalemate
Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
The Scary Truth About Being a CMO
In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.
Forecasting the Future, with DEFINITION 6
Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.
Cult-Like Brands, with Chris Kneeland of Cult Collective
Chris Kneeland, Chief Evangelist and Revenue Officer of Cult Collective, joined the podcast to discuss what brands can do to “convert” their customers into zealous fanatics.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.