Insightful discussions and commentary on key issues affecting the marketing industry.
Beyond Profit
Airs Tuesdays at 10 a.m. ET
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the challenges marketers face in defining, activating, and advancing an authentic brand purpose.
Thistle Farms: A Model for Women’s Recovery
In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.
How PersonalRX Is Reinventing the Pharmacy Business
As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.
Champions of Growth
Airs Wednesdays at 2 p.m. ET
Champions of Growth focuses on the full breadth of the ANA Growth Agenda with the goal of helping CMOs navigate a post-digital world and bolster their value throughout the organization.
Marketers Need a Sharper Antenna for Programmatic Advertising
Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
How to Strengthen the Relationship Between Marketing and PR
M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
Marketing Futures
Airs Tuesdays at 3 p.m. ET
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
Plumbing vs. Poetry: Navigating the Generative AI Renaissance with Alan Schulman of UpperRight
Marketing Futures Podcast host Mike Berberich spoke with UpperRight’s Alan Schulman about the impact of generative AI on the marketing industry.
POVs
Available to all, these mini podcast episodes cover what some of the ANA’s brightest minds think about marketing’s most pressing issues.
By the Numbers
The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.
The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.
The average listening time of an ANA podcast is 24 minutes.
82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.
98 percent of ANA podcast listens take place on mobile applications.