ANA Podcast Network | ANA

Insightful discussions and commentary on key issues affecting the marketing industry.


The Importance of a Brand Purpose Creative Brief

1 week ago

In this episode of Beyond Profit, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.

How to Build a More Inclusive Workplace

3 weeks ago

In this episode of Beyond Profit, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, Reimagine Inclusion, why unconscious bias holds companies back, the rise in DEI backlash, and more.


The Performance Marketing Versus Branding Debate Heats Up

3 days ago

Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and more.

How Marketers Become Better Leaders

2 weeks ago

Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.


Mastering Marketing's New Era, with CPG Marketing Expert Fernando Herrera

1 week ago

Marketing Futures’ Podcast host Mike Berberich caught up with CPG Expert Fernando Herrera at the 2024 ANA Brand Masters Conference to discuss omnichannel marketing, AI, and the hybrid/remote workforce.

The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

3 weeks ago

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

By the Numbers


The ANA Podcast Network averages nearly 20,000 streams each month, with a fairly even distribution across all three shows.

 

The U.S. is the largest audience for the ANA Podcast Network, but 19 percent of listeners are international, with high listenership in Germany, Canada, Switzerland, and Mexico.

 

The average listening time of an ANA podcast is 24 minutes.

 

82 percent of ANA's podcast streams are considered "impactful," meaning listeners consumed at least 75 percent of the episode.

 

98 percent of ANA podcast listens take place on mobile applications.

 

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