Membership

The ANA is the connective tissue marketers need to make better decisions and drive business growth.

Representing more than 20,000 influential brands, we help our members become more effective marketers, build stronger brands, and drive industry and societal change. Our CMO-endorsed Growth Agenda provides a 360-degree focus on all elements of the business enterprise. We also empower marketing teams to become high performers through our unmatched proprietary intellectual capital, including insights, events, and professional development programs.

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The ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing, to enable marketers to organize, collaborate, and effectively tackle the growth challenges they face today and in the future.

These priorities (described below) directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Learn more about the four growth priorities:

Brand Experience, Creativity, and Media

Whether the key to your brand’s success is delving into the latest creative trends and emerging technologies or addressing hot-button issues like media transparency and digital ad fraud, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.

Data, Technology, and Measurement

We are uniquely poised to help data-driven marketers fuel growth through our Data & Analytics practice, Measurement & Accountability Committee, participation as a founding member of the Digital Advertising Alliance self-regulatory program and the Making Measurement Make Sense (3MS) initiative, and a full suite of products and services. We also recognize today’s leading data-driven storytellers through the ANA International ECHO Awards.

Talent and Marketing Organization

We equip more than 10,000 marketers a year with the skills they need to advance their careers and the industry, have launched the industry’s first campaign to elevate marketing as a career of choice, published multiple research reports to help brands effectively structure their organizations, and established the ANA Trust Consortium to act as a voice for brands and help establish industry standards, among a number of other initiatives.

Society and Sustainability

We help brands discover and activate their purpose through our Center for Brand Purpose and stand at the forefront of the latest research and industry-wide initiatives driving inclusivity, equality, and brand safety across the marketing industry. This includes the Gender Equality Measure (GEM), used to increase effectiveness and boost ROI in 14 markets around the world, and the Cultural Insights Impact Measure (CIIM), which has helped increase the effectiveness of cultural insights in ads by 300 percent.

The ANA leverages a wealth of intellectual capital that has made others successful and provides insights for you to decide which of the thousands of available best practices, tools, training, and network opportunities will best influence the growth dynamics of your company.

Proprietary Content

The marketing intelligence you need to drive growth, including multiple blogs and publications and a portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge playbooks.

Ask the Expert

Marketing Knowledge Center

Podcasts

Committees

National Conferences

Virtual Half-Day Conferences

Peer-to-Peer Collaboration

Opportunities to collaborate with each other, learn from one another, and create an environment where we all can grow and move the industry forward with the latest marketing trends and best practices.

Talent Development

A growing suite of virtual and on-demand training programs equipping thousands with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

CAMP Certification

On-Demand Training

Regional Workshops

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The ANA is actively involved and engaged in shaping the future of marketing through our more than 40 industry initiatives and business systems, designed to advance thought leadership, industry management, diversity, and social responsibility.

Above all else, to move forward as an industry and advance brands for humanity, we must embrace equality and give every person — regardless of race, gender, identity, culture, ability, or age — the opportunity to reach their full potential.

ANA Masters Circle

The ANA Masters Circle, a community of CMOs, leverages its unrivaled pool of knowledge and clout to accelerate leadership for participants and make a meaningful difference for the industry.

Center for Brand Purpose

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

Alliance for Inclusive and Multicultural Marketing

AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.

SeeHer

The SeeHer movement is an unprecedented coalition of advocacy partners helping to create a world in which every woman and every girl sees themselves as they really are in advertising and media.

ANA Educational Foundation

The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.

Our membership consists of nearly 1,700 domestic and international companies including:

Client-Side Marketers

More than 1,000 leading companies representing an estimated 20,000 brands that collectively spend $400 billion in marketing and advertising each year. Learn more about their benefits.

Marketing Solution Providers

Close to 600 leading suppliers, agencies, law firms, media companies, and consultants making a difference across the marketing ecosystem. Learn more about their benefits.

Nonprofit Members

The 200 organizations that comprise the Nonprofit Federation champion philanthropic engagement and advocacy through the responsible use of data-driven fundraising. Learn more about their benefits.