Become a Growth Champion

The ANA is the connective tissue marketers need to make better decisions and drive business growth. Representing more than 20,000 influential brands, we help our members become more effective marketers, build stronger brands, and drive industry and societal change through our CMO-endorsed Growth Agenda, which provides a 360-degree focus on all elements of the business enterprise.

We also empower marketing teams to become high performers through our unmatched proprietary intellectual capital, including insights, events, and professional development programs.

Read on for more on how we help marketers become growth champions.

What Marketing Leaders Are Saying

The ANA and Cannes Lions established the CMO Growth Council, which has identified four global growth priorities to drive business through marketing, to enable marketers to organize, collaborate, and effectively tackle the growth challenges they face today and in the future.

These priorities (described below) directly influence the 12 focus areas that comprise the ANA Growth Agenda — engineered to lead the industry in creating a stronger, more sustainable economic future for all brands and the people they serve.

Brand Experience, Creativity, and Media

The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth. By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.

Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed. Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

Talent and Marketing Organization

Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.

Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business. Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA leverages a wealth of intellectual capital that has made others successful and provides insights for you to decide which of the thousands of available best practices, tools, training, and network opportunities will best influence the growth dynamics of your company.

Proprietary Content

The marketing intelligence you need to drive growth, including multiple blogs and publications and a portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge playbooks.

Ask the Expert

Marketing Knowledge Center

Podcasts

Peer-to-Peer Collaboration

Opportunities to collaborate with each other, learn from one another, and create an environment where we all can grow and move the industry forward with the latest marketing trends and best practices.

Committees

National Conferences

Virtual Half-Day Conferences

Talent Development

A growing suite of virtual and on-demand training programs equipping thousands with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

CAMP Certification

On-Demand Training

Regional Workshops

Ready to Leverage This Intellectual Capital?

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The ANA is actively involved and engaged in shaping the future of marketing through our more than 40 industry initiatives and business systems, designed to advance thought leadership, industry management, diversity, and social responsibility.

Above all else, to move forward as an industry and advance brands for humanity, we must embrace equality and give every person — regardless of race, gender, identity, culture, ability, or age — the opportunity to reach their full potential.

Global CMO Growth Council

The ANA and Cannes Lions established the Global CMO Growth Council in 2018 to guide the development of operational business systems organized around the 12-point Industry Growth Agenda introduced by the ANA in 2016.

Center for Brand Purpose

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

Alliance for Inclusive and Multicultural Marketing

AIMM brings together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to evolve multicultural and diverse-segment marketing in America.

SeeHer

The SeeHer movement is an unprecedented coalition of advocacy partners helping to create a world in which every woman and every girl sees themselves as they really are in advertising and media.

ANA Educational Foundation

The AEF is the bridge that connects the advertising, marketing, and academic communities by educating and inspiring the next generation of talent while advancing the understanding of marketing and advertising in society.

Our membership consists of nearly 1,700 domestic and international companies including:

Client-Side Marketers

More than 1,000 leading companies representing an estimated 20,000 brands that collectively spend $400 billion in marketing and advertising each year. Learn more about their benefits.

Marketing Solution Providers

Close to 600 leading suppliers, agencies, law firms, media companies, and consultants making a difference across the marketing ecosystem. Learn more about their benefits.

Nonprofit Members

The 200 organizations that comprise the Nonprofit Federation champion philanthropic engagement and advocacy through the responsible use of data-driven fundraising. Learn more about their benefits.