California Attorney General Releases Draft Consumer Data Privacy Regulations | Regulatory Rumblings | Blogs | ANA

California Attorney General Releases Draft Consumer Data Privacy Regulations

October 11, 2019

In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).

The draft regulations are intended to clarify ambiguities in the law and help provide compliance guidelines to consumers and businesses. This specific rulemaking information from the Attorney General, will allow for a far better assessment of what businesses can expect to face under the CCPA. According to the Attorney General’s schedule, however, these regulations cannot be finalized until just before the effective date of the CCPA. 

The Attorney General’s Office will hold public hearings on the rule December 2 in Sacramento, December 3 in Los Angeles, December 4 in San Francisco, and December 5 in Fresno. The regulations are also open to public comment until December 6. ANA is calling on its members to provide input on these critical proposals. ANA will also file comments and take part in the upcoming public hearings to ensure that the Attorney General understands the advertising industry’s perspectives on the CCPA. 

The tight schedule and the continuing uncertainties surrounding the rule and other aspects of the CCPA ensure compliance is going to be a major challenge for the advertising and marketing community. ANA will work closely with members to navigate this difficult compliance environment.   

To read the text of the California Consumer Privacy Act Proposed Regulations, please click here.

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