Soundbites
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This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands
Soundbites September 15, 2022R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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Why Are Marketers Losing Influence in the Modern Business World?
Soundbites August 16, 2022Raja Rajamannar, chief marketing and communications officer and president of the health care business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.
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Crypto Philanthropy Helps Nonprofits
Soundbites August 10, 2022Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.
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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation
Soundbites July 19, 2022Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.
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Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way
Soundbites July 19, 2022Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.
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How A&W Poked Fun at its Past and its Fans to Drive New Business
Soundbites July 14, 2022A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.
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Brands Must Pay Attention to Audience Attention
Soundbites June 29, 2022Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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OneMain Financial Handles Customers with Care
Soundbites June 17, 2022Chris Denney from OneMain Financial explains his company’s approach to customer relationship management.
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E-Commerce and Retail Media in an Omnichannel World
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Soundbites May 23, 2022Insight SVP of marketing Amy Protexter explains why Insight created a brand awareness campaign.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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