ANA/BAA Experiential Marketing
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Experiential Marketing Committee: Branded Experience Environments
Creating physical space where customers and influencers can interact with brands is at the core of experiential marketing. These environments can be permanently located in buildings, temporary structures around festivals like SXSW or Cannes, Sports Stadiums, or at Sporting events like golf or tennis tournaments. Join us at the next BAA Experiential Committee meeting at The World of Whirlpool, an exciting experiential facility for the Whirlpool Corporation. Learn more about the latest innovations happening in the industry. Join the committee and RSVP today to reserve your place in this important discussion.
NETWORKING BREAKFAST (8:45 – 9:15AM)
INTRODUCTIONS (9:15 – 9:30AM)
I. CHICAGO CUBS & STARWOOD (9:30-10:15AM)
Starwood Hotels has partnered with The Chicago Cubs to create some amazing branded experiences and spaces. This session will give you a deep dive in how they execute these exclusive VIP experiences, including the SPG Luxury Suite.
Speaker:
Allen Hermeling, Senior Director, Corporate Partnerships, Chicago Cubs
II. ELEVATING ICONIC BEER BRANDS - POWERFUL BRANDED EXPERIENCES TO RECRUIT LIFETIME LOYALISTS (10:30-11:15AM)
The beer consumption continues to be at the heart of how we market and sell our beers. Our branded experience practice drives the strategy, creation, design and execution of branded experiences from small airport pivot bars to brewery / stadium experiences. In doing so we reinforce brand values and positioning in unique and powerful ways that create brand loyalists for a lifetime.
Speaker:
David Lee, Head of Retail Licensing & Experiential Marketing - Miller Coors
LUNCH (11:30AM – 1:00PM) Experience the World of Whirlpool's interactive, state-of-the-art appliances, and working kitchen as you prepare your own lunch. Trained World of Whirlpool staff will guide you through making your meal using fresh ingredients from their very own herb garden.
III. BUILDING A BRAND, THE HARLEY-DAVIDSON WAY (1:00-1:45PM)
Since 1903, Harley-Davison has been making iconic American motorcycles. Though building great motorcycles will always be at the heart and soul of what we do, ther's much more to the rich story of the Harley-Davidson brand, and what it means to our customers. We fulfill dreams of personal freedom. We do so by creating and delivering unparalleled customer experiences around the world, and it's what we do at the Harley-Davidson Museum in Milwaukee, Wisconsin every day.
Speaker:
Christopher Nelson, Director of U.S. Marketing, Harley-Davidson Motor Company
IV. ROUNDTABLE DISCUSSION (2:00-2:30PM)
Co-Chairs:
Dee Hall, FCBX
Matthew Gidley, Momentum Worldwide