Commerce Marketing Committee Meeting
when
Start: Tuesday, July 21, 2026 at 11:00am
End: Tuesday, July 21, 2026 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend Virtually | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
This event is virtual only and no in-person option is available.
Announcements & Introductions (11:00am-11:15am ET)
Interactive Member Discussion: Retail Media Measurement in 2026: What's Working, What's Not (11:15am-11:30am ET)
An open member discussion on the current state of retail media measurement and how brands are using retailer data to drive real business impact.
Speakers:
- Chelsey Lang, Director Retail Media Measurement, Ovative Group
- Derek T. Nelson, Senior Director Retail Media Consulting, Ovative Group
Session 1: Get Your Brand Recommended by AI: A Marketer's Playbook for Generative Engine Optimization (GEO) (11:30am-12:15pm ET)
When consumers ask ChatGPT, Google's AI Overview, and other AI platforms for recommendations, does your brand make the list? Increasingly, AI is shaping how people discover products, services, and solutions. This session is designed for marketers who want to leave with actionable steps they can implement immediately. You'll learn how Generative Engine Optimization (GEO) differs from traditional SEO, what signals AI systems use when recommending brands, and how to identify opportunities to improve your visibility in AI-generated answers. Discover how organizations of all sizes, including lean teams without specialized tools or agency support, are outperforming larger competitors by focusing on the actions that matter most. You'll walk away with a clear understanding of what to prioritize this quarter to increase the likelihood that AI recommends your brand.
Speaker:
- Alex Melen, Co-Founder, SmartSites
Session 2: Conversational Commerce: Early Signals and What’s Next (12:15pm-1pm ET)
Pacvue is among the first platforms running live ChatGPT ad campaigns. In this quick update, they’ll share early performance learnings, where this new format fits within the broader media ecosystem, and what advertisers should expect as conversational advertising scales.
Speaker:
- Mark Russo, Retail Media Director, Pacvue
Webinar information, if available, will be provided to registrants only.