Advertising Day on the Hill (for all ANA, 4As, CHC, DAA and TAG Members)
This event is over.
Note: This event is open to all 4As, CHC, TAG, DAA, and ANA (CSM and MSP) members.
May 12, 2026
REGISTRATION OPENS (1:00 pm)
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WELCOME AND INTRODUCTORY REMARKS (1:30 - 2:00 pm)
Bob Liodice
CEO
ANA
Justin Thomas-Copeland
CEO
4As
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KEYNOTE SPEAKER (2:00 - 2:30 pm)
Bill Guidera
Deputy Assistant Secretary for Services performing the non-exclusive duties of the Assistant Secretary for Industry & Analysis
U.S. Department of Commerce
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ISSUE PANEL: INDUSTRY SELF-REGULATION - ARTIFICIAL INTELLIGENCE (2:30 - 3:15 pm)
This panel will discuss a hypothetical situation related to artificial intelligence and how advertising and marketing self-regulation plays a role.
Moderator:
Rachel Nyswander Thomas
Chief Operating Officer
Trustworthy Accountability Group (TAG)
Presenters:
Mary K. Engle
Executive Vice President, Policy
BBB National Programs
Jeff Minsky
Vice President, AI & Marketing Futures
ANA
Neal Thurman
Director
Coalition for Better Ads
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BREAK (3:15 - 3:30 pm)
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ISSUE PANEL: INDUSTRY SELF-REGULATION - PRIVACY (3:30 - 4:15 pm)
This panel will discuss a hypothetical situation related to online privacy and how advertising and marketing self-regulation plays a role.
Moderator:
Chet Dalzell
Senior Vice President, Operations and Participant Engagement
Digital Advertising Alliance (DAA)
Presenters:
Xenia “Senny” Boone, Esq.
Senior Vice President, Center for Ethical Marketing & ANA Nonprofit Federation
ANA
Lou Mastria
President & CEO
Digital Advertising Alliance
Lauren White
Senior Sales Executive, Mid-Atlantic
MiQ Digital
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KEYNOTE SPEAKER (4:15 - 5:00 pm)
Chris Mufarrige
Director, Bureau of Consumer Protection
Federal Trade Commission
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NETWORKING RECEPTION (5:00 – 7:00 pm)
Come and join us at Venable to network with colleagues, meet your Hill Day groups, and pick up your informational packets with background on your Hill meetings and talkings points to cover with Hill staff.
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May 13, 2026
REGISTRATION AND BREAKFAST (7:30 - 8:00 am)
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MIDTERM ELECTION PREVIEW (8:00 - 8:30 am)
The Honorable Bart Stupak
Partner, Venable LLP
Former Representative for Michigan's 1st Congressional District
The Honorable Dean Heller
Senior Policy Adviser, Venable LLP
Former Senator, Nevada
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KEYNOTE SPEAKER (8:30 - 9:00 am)
The Honorable John Joyce, M.D. (R-PA/13)
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AD-VERSE PROPOSALS: NAVIGATING TODAY’S TAX THREATS TO ADVERTISING (9:00 - 9:45 am)
Advertising is increasingly in the policy crosshairs, with a “triple threat” emerging: new state taxes on advertising, challenges to the federal ad deduction, and policy debates to eliminate deductions for direct-to-consumer pharmaceutical ads. This session unpacks what’s driving these proposals, where they’re gaining traction, and the potential consequences for marketers, consumers, and the broader economy. Experts will also explore how tax policy is colliding with debates over public health and corporate speech. Attendees will leave with clear, actionable insights to engage policymakers and push back against discriminatory tax treatment.
Moderator:
Amanda Anderson
Vice President, Government Relations
4As
Panelists:
Jim Potter
Executive Director
Coalition for Healthcare Communication (CHC)
Drew Goesl
Partner
Capitol Counsel, LLC
Clark Rector
Executive Vice President of Government Affairs
AAF
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BREAK (9:45 - 10:00 am)
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A FEDERAL PRIVACY BILL – IS NOW THE TIME? (10:00 - 10:45 am)
The House Privacy Working Group’s privacy legislation, the SECURE Act, was officially introduced in mid-April. Introduced alongside it was an update to the GLBA, the GUARD Act. We heard about the process and likelihood of passage earlier today from Rep. Joyce, but what would these bills mean for the advertising and marketing industry? This session will go over what is in the bills, how they might impact our industry, and how they compare to previous efforts like the ADPPA and APRA.
Moderator:
Alison Pepper
Executive Vice President, Government Relations and Sustainability
4As
Panelists:
Michael A. Signorelli
Partner
Venable LLP
Others TBD
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HILL MEETING BRIEFING (11:00 am - 12:00 pm)
For our attendees joining us for Hill visits, we will give a brief rundown of what to expect and what we plan on covering in each meeting. You'll also get to meet with your group and strategize before heading out.
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LUNCH (11:30 - 12:00 pm)
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DEPART FOR CAPITOL HILL (12:00 pm)
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MEETINGS WITH HOUSE AND SENATE MEMBERS AND STAFF (12:30 - 4:00 pm)
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DAY ENDS (4:00 pm)