Integrated Marketing

when

Start: Tuesday, September 18, 2018 at 9:00am

End: Tuesday, September 18, 2018 at 2:30pm

WHERE

Northwestern Medill
303 E Wacker Drive
Room 1623
Chicago, IL 60601

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. MAKING IT REAL. THE POWER OF AN IMMERSIVE IDEA. (10:00AM – 10:45AM)
In the museum, we are limited by the walls of our galleries; in media, by the edges of our pages. However, "Van Gogh's Bedrooms" reminds us that everything can become a canvas for creativity. The Van Gogh BnB story is how one of the world's most-renowned art museums, in partnership with its long-time creative agency, went beyond the intrinsic power of a major exhibition to a simple, galvanizing insight. That insight informed a creative idea that reengaged a critical audience, successfully building the museum's business in the near- and long-terms.

Speaker:
Katie Rahn, Director, Marketing and Public Affairs – Art Institute of Chicago


II. THE WRITING ON THE WALL THAT BOOSTED BUSINESS FOR PILLSBURY (10:45AM – 11:30AM)
Pillsbury's latest marketing campaign focuses on families and the moments in homes that are centered around food. In this session, marketing communications manager Cassi Dermody will share the story, the strategy, and the galvanizing insight that led to "Made at home".

Speaker:
Cassi Dermody, Manager, Marketing Communications – General Mills


LUNCH (11:30AM – 12:30PM)


III. TBD (12:30PM – 1:15PM)
Session description to come!

Speaker:
TBD


IV. MEMBER ROUNDTABLE DISCUSSION (1:15PM – 2:15PM)
Join your fellow committee members for open discussion in the evolving landscape of integrated marketing. Something specific you'd like to discuss? Please let us know in advance!

Facilitators:
Pamela Gross, Senior Manager, Content Marketing, Committees & Conferences – ANA
Lisa Bialecki, Senior Director, Integrated Communications -- Rust-Oleum Corporation and ANA Integrated Marketing Committee Chair

Webinar information, if available, will be provided to registrants only.