Committees | Events & Webinars | Influencer Marketing | ANA

Influencer Marketing

This event is over.


HOUSEKEEPING & INTRODUCTIONS (11:00 a.m. ET)
INTERACTIVE MEMBER DISCUSSION 
(11:05 – 11:30 a.m.)

I. How Influencers of All Types Supercharged AT&T’s Gigillionaire Campaign (11:30 a.m. - 12:15 p.m.)
Gig-illion-what? The Gigillionaire campaign for Fiber has changed the high-speed internet game. This session will show how AT&T used influencers in different areas from celebrities to sports stars, to gaming experts to bring to life the Gigillionaire campaign from launch to sustainment.

Speaker:
Jorge Almeida
, Lead Manager, Advertising, AT&T 

II. Telling Authentic Technology Stories with Influencers (12:15 - 1:00 p.m.)
In this session, learn how Lenovo partnered with influencers and change-makers to develop a social-first influencer program, and how brands can effectively and authentically engage with Gen Z through influencer programs.

Speaker:
Chin Wu
, Director, North America Consumer Marketing, Lenovo