Committees | Events & Webinars | In-House Agency Committee Meeting | ANA

In-House Agency Committee Meeting

when

Start: Thursday, June 27, 2024 at 11:00am

End: Thursday, June 27, 2024 at 1:00pm

WHERE

Virtual Meeting (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Nonmember N/A

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: MARKETING BRIEFS VS CREATIVE BRIEFS (11:10 – 11:40a.m. ET)
Following up the 2024 ANA In-House Agency Conference, a topic worth more discussion is the discrepancy between marketing briefs and creative briefs, and how you as an in-house creative professional can help your marketers spot the difference. Come prepared to share and address common issues with briefing, how to achieve stronger alignment with internal teams, and how in-house agencies can lead the way.

Moderators:
Jessica Cipolla-Tario,
VP of Global Creative Services – Sony Interactive Entertainment and In-House Agency Co-Chair
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Co-Chair

III. ARLA FOODS: IN-HOUSE IMPACT ON TIKTOK BRAND CAMPAIGNS (11:40a.m. – 12:15p.m. ET)
Arla Foods is the largest organic dairy company in the world, and when it comes to chocolate milk, they produce two of the biggest household names in Denmark, Sweden and Norway. The task was straightforward: drive awareness of their latest product, Cocio Delight, with a regional TikTok campaign. Developed by The Barn, Arla Foods’ in-house agency, the result was a campaign with the highest brand recall in platform history. The Barn’s global lead joins us to show how they mastered one of the hottest social media platforms.

Speaker:
Thomas Heilskov, Senior Director, Global Head of The Barn, In-House Creative & Media Agency – Arla Foods

IV. BREAK (12:15 – 12:25p.m. ET)

V. FIDELTY: TAKING INTEGRATED PRODUCTION TO NEW HEIGHTS (12:25 – 1:00p.m. ET)
With Carron Pedonti at the helm, Fidelity has transformed their internal marketing team by adding an integrated production arm. Join us as Carron reviews the timeline of her team’s growth, their bottom-line impact at Fidelity, and how they engage with external partners to create strategically-minded work.

Speaker:
Carron Pedonti, VP Integrated Production – Fidelity

Webinar information, if available, will be provided to registrants only.