Legal Affairs
This event is over.
Welcome and Housekeeping (2:00 - 2:05 pm)
I. Advertising Law Hot Topics: Ambush Marketing, AI, and Brand Risk in the Spotlight (2:05 - 2:50 pm) (Download the Presentation)
Two of the hottest legal pressure points for marketers take center stage in this rapid fire session. We’ll unpack ambush marketing risks as brands activate around the FIFA World Cup and navigate the tightly regulated road to LA 2028. The session then turns to AI in marketing and communications, spotlighting fast moving legal developments and evolving risks tied to generative AI, intellectual property, consumer protection, and disclosure requirements.
Speakers:
Andrew Richman, Partner, Advertising + Marketing Practice Group, Davis+Gilbert LLP
Samantha Rothaus, Partner, Advertising + Marketing Practice Group, Davis+Gilbert LLP
II. Launch To Litigation – How Early Product, Advertising, and Data Decisions Shape Legal Risk (2:50 - 3:35 pm) (Download the Presentation)
Decisions around marketing strategy, advertising claims, and data use often drive litigation and enforcement risk long after a campaign or product launches. This session explores how common advertising strategies, data driven marketing practices, and product design choices can create downstream legal exposure--including class actions and enforcement risk--with a particular focus on the heightened risks posed by email marketing. Drawing on both front end counseling and back end litigation experience, the presenters will examine where risk is most often introduced, how plaintiffs and regulators evaluate these decisions, and practical steps in house legal teams can take to help reduce exposure before issues escalate.
Speakers:
Allyson Himelfarb, Counsel, BakerHostetler
Aaron Goodman, Counsel, BakerHostetler
III. How AI is Re-Shaping Brand Protection (3:35 - 4:05 pm) (Download the Presentation)
The session will cover how AI is being leveraged by marketing departments, lawyers, and government agencies like the USPTO, to shape the ideation and creation process, as well as registration and enforcement mechanisms. We will address the upsides and potential downsides of these AI use cases, and provide guidance on what to look out for with this quickly developing technology.
Speaker:
Rosanne Yang, Partner, InfoLaw Group LLP