Legal Affairs

Welcome & Housekeeping (2:00 - 2:05 pm)

I. Protecting the Investment: Safeguarding Sponsor Value Across the Modern Sports Sponsorship Landscape (2:05 - 2:50 pm)
From multi-hundred-million-dollar naming rights deals to league-wide partnerships and global tournament sponsorships, the financial stakes for brand sponsors have never been higher — and neither have the risks. With the 2026 FIFA World Cup unfolding across 16 North American cities and the 2028 Los Angeles Olympics already driving sponsorship negotiations, in-house counsel face a rapidly evolving environment in which force majeure disruptions, labor stoppages, geopolitical tensions, city and county ordinances, ambush marketing, and shifting rights packages can erode ROI overnight. This session offers practical guidance for drafting and negotiating sponsorship agreements that anticipate volatility, protect exclusivity, and account for the competing interests and complex rights structures inherent in today's highest-stakes deals.

Speakers:
Keri Bruce, Partner, Reed Smith LLP
Casey Yang, Associate, Reed Smith LLP

II. The Use of Digital Replicas and Synthetic Performers in Advertising: Rights, Risks, and Rules (2:50 - 3:35 pm)

Speaker: Jordyn Milewski, Counsel, Frankfurt Kurnit Klein & Selz PC

III. AI in Marketing: Legal Risks, Regulatory Guardrails, and Practical Strategies (3:35 - 4:05 pm)
As artificial intelligence reshapes marketing, attorneys must be prepared to advise on the rapidly evolving legal risks surrounding AI-generated content, virtual influencers, dark patterns, promotions, deepfakes, intellectual property, and rights of publicity. This presentation will examine key regulatory frameworks, including the FTC Guides and deceptive business practices standards, while offering practical best practices for counseling clients using AI in advertising and brand strategy.

Speakers:
Terese Arenth, Partner, Moritt Hock & Hamroff LLP
Michael Schwab, Partner, Moritt Hock & Hamroff LLP