Marketing Futures

when

Start: Wednesday, June 23, 2021 at 11:00am

End: Wednesday, June 23, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

WELCOME (11:00AM – 11:05AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. VIRTUAL WEDDINGS FROM JARED THE GALLERIA OF JEWELRY (11:05AM - 11:45AM)

In 2020, upwards of 845,000 weddings were canceled due to COVID-19. However, many brave couples decided their love couldn't wait, even if their friends and families couldn't be there with them to celebrate. Jared the Galleria of Jewelry stepped up to help these of couples make their dreams come true with a  seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants. Join us for this special LIVE episode of the Marketing Futures Podcast to hear the "behind-the-scenes" story of the Love Can't Wait campaign.

Speakers:

Alan Gravely
VP of Marketing and Ecommerce
Signet Jewelers

Mark Rovai
VP of Strategic Consulting
Aetna

II. THE FUTURE OF CROSS-PLATFORM MEASUREMENT (11:50AM - 12:30PM)

As the "father of modern management" Peter Drucker once said, "if you can't measure it, you can't manage it." That's bad news for modern marketers, who have struggled to accurately measure cross-channel engagement since the internet fragmented the media landscape at the dawn of the 21st Century. This industry-wide problem needs an industry-wide solution, and the ANA's own Nathalie Bordes, EVP of Measurement for Marketers has been charged with creating one. Join us as we discuss the wide-reaching implications of marketing measurement challenges, and the steps we need to take as an industry to create a better tomorrow.

Nathalie Bordes
EVP of Measurement for Marketers
ANA

Webinar information, if available, will be provided to registrants only.