Marketing Futures

when

Start: Wednesday, September 29, 2021 at 11:00am

End: Wednesday, September 29, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend NOT AVAILABLE

WELCOME (11:00AM – 11:05AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. "MICRO-CAMPAIGNS" - THE FUTURE OF CHALLENGER MARKETING (11:05AM - 11:45AM)

Weleda is a leading European natural beauty brand, but virtually unknown in the U.S. Furthermore, the company was completely outgunned in media spend, with competitors spending up to $100 million in media annually. Given the massive disparity of budgets, Weleda needed a sophisticated tech stack to deliver surgically precise targeting. Rob Keen of Weleda and Lance Porigow of The Shipyard join us to discuss how they tested 70 messages against 575 audiences to identify hundreds of personalized "micro-campaigns" that enabled Weleda to become one of the top brands in the space.

Speakers:

Rob Keen
CEO
Weleda

Lance Porigow
EVP, Head of eCommerce Growth
The Shipyard

More to come!

Webinar information, if available, will be provided to registrants only.