Media and Commerce Marketing Committee Meeting

This event is virtual only and no in-person option is available.

Announcements & Introductions (11:00am-11:15am ET)

Interactive Member Discussion (11:15am-11:30am ET)

Session 1: The Media Strategy Behind Georgia Aquarium's Record-Breaking Growth (11:30am-12:15pm ET) 

Georgia Aquarium is the largest aquarium in the United States, but it faced a challenge familiar to many brands: consumers saw it as a one-time experience rather than a destination worth returning to. To change that perception, Chief Marketing Officer Dan Dipiazzo launched Where Wonder Lives, a bold brand transformation grounded in emotional insight and brought to life through an innovative omnichannel media strategy. Learn how the campaign generated 61,000 additional visits, drove a 14 percent year-over-year revenue increase, and helped deliver the most successful quarter in the aquarium's history.

Speakers:

• Dan Dipiazzo, Chief Marketing Officer, Georgia Aquarium
• Matt O'Mara, SVP, Executive Media Director, Doe-Anderson

Session 2: Building a Multi-Channel Media Strategy in a Highly Regulated Industry (12:15pm-1pm ET)

Marketers in highly regulated industries face a unique challenge: delivering personalized, effective marketing while navigating complex compliance requirements, evolving regulations, and heightened consumer expectations. Hear how the healthcare company Centene develops and activates integrated, multi-channel media strategies that drive business results without compromising regulatory standards. You'll also learn how they leverage data responsibly, and build agile media plans that can adapt to shifting market conditions and stand up to the complexities of today's regulatory landscape.

Speaker:

• Caitlin Byrne, Vice President, Media, Digital & Content, Centene Marketing