Sponsorship & Experiential Marketing

Breakfast & Introductions (9:00am-9:45am ET)

Opening Remarks (9:45am - 9:50am)
Tori Carr, Director - ANA

Roundtable Discussion (9:50am - 10:00am)

How GoTo Foods Keeps Brands Culturally Relevant through Brand Activations (10:00am - 10:35pm)
Learn how GoTo Foods approaches partnerships and activations across their 7 foodservice brands. You’ll hear how the organization’s Brand Public Relations team drives a thoughtful strategy across business channels to drive cultural relevance for their brands and deliver business results.

Speakers: 
Lindsay Haynes APR, Vice President, Strategic Brand Communications, GoTo Foods
Sara Zwolski, Director, Brand PR, GoTo Foods, 

Delta's Open Air Gallery (10:35am - 11:10am)
As a connector of people to places, passions and their own potential, Delta is partnered with six artists with deep ties to Miami to bring their art to life and elevate their work against the backdrop of one of the art world’s most sought-after and exclusive events.

Speaker: Nathan T. Smith, GM, Global brand Marketing, Delta

Exclusive Tasting & Networking Break (11:10am - 11:30am)
Join us for an exclusive tasting with Cinnabon and Auntie Anne's as the GoTo Foods Global Channel team shares some of their latest collaborations 

Church’s Texas Chicken, Connecting with our neighborhoods (11:30am - 12:05pm)
Church’s Texas Chicken is a brand with a long heritage of being in underserved communities. In 2024, we focused on connecting the brand with the authentic flavor of our communities. Our strategy includes partnering with local pepper growers as a part of a Hulu sponsorship, working with local freestyle rappers on our latest campaign, and creating a local block party experience

Speakers: 
Georgia (Ware) Margeson, Senior Director, Brand Strategy & Content, Church’s Texas Chicken
Jonathan Banks, Associate Creative Director, Brunner

Closing Remarks (12:05pm -12:10pm ET) 

Lunch & Networking (12:10pm-1:10pm ET)

**Schedule subject to change


SPEAKER BIOS

Lindsay Haynes, APR, Vice President, Strategic Brand Communications, GoTo Foods 
Lindsay Haynes, APR is the Vice President, Strategic Brand Communications, GoTo Foods leading internal and external communications strategy for iconic foodservice brands including Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s, Moe’s Southwest Grill and Schlotzsky’s. For the past seven years at GoTo Foods, Lindsay has held various roles leading teams to drive brand awareness and cultural relevance through media relations as well as increasing franchisee engagement through multi-channel communication plans. An expert in PR and communications in the hospitality industry, previously Lindsay spent eight years working at IHG Hotels & Resorts managing PR for Holiday Inn and Crowne Plaza, among other brands. Lindsay graduated from Georgia Southern University with a degree in Public Relations in 2009.



Sara Zwolski, Director, Brand PR, GoTo Foods,
Sara Zwolski, Director of Brand PR at GoTo Foods, has over a decade of public relations and brand reputation experience in the quick service industry. In her current role, she is responsible for leading consumer-facing public relations strategy and execution for Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s, Moe’s Southwest Grill and Schlotzsky’s. Since joining GoTo Foods in 2019, Sara has held various roles focused on driving brand awareness and cultural relevance through strategic media relations and breakthrough brand activations. Sara earned her degree in communications and public relations from Saint Mary’s College in 2011.

Jonathan Banks, Associate Creative Director, Brunner
Jonathan Banks is an award-winning photographer, filmmaker, and Associate Creative Director/Copywriter at Brunner. He's captured and shared the stories of people and places within his various communities for over a decade. Influenced by creatives like Gordon Parks, Dawoud Bey, and Jamel Shabazz, he aims to authentically connect with and celebrate culture in every aspect of his work. 



Nathan T. Smith, GM, Global brand Marketing, Delta