Sponsorship & Experiential Marketing

Breakfast & Introductions (9:00am-9:45am ET)

Opening Remarks (9:45am - 10:00am ET)
Jamie Cutburth, Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships
Tori Carr, Director, ANA

Session I. Living Beyond the Moment: How Live Experiential Events Transcend Screens (10:00am - 10:35am ET)
Live events are at the epicenter of culture. When thousands of people from around the world come together in one place at one time, they experience the “can’t miss” moments of joy, suspense, and engagement as a community. Learn from leaders at NBCUniversal on how marketers can harness the unique impact of live events and create a halo effect across experiential, social, linear, and streaming platforms. From entertainment, to news, to sports, these leaders will share illuminating case studies and strategic learnings using examples from some of the world’s most iconic content, talent, and IP.

Speakers:
Jamie Cutburth, Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships
Dana Pasciuto, SVP, Creative Partnerships - NBCUniversal
Sari Feinberg, SVP, Marketing and Brand Partnerships, Advertising and Partnerships - NBCUniversal

Session II. Behind the scenes of Pinterest Manifestival at Cannes Lions (10:35am - 11:10am ET)
Uncover the secrets behind the talk of the Croisette, Pinterest's Manifestival at Cannes Lions. Learn how Pinterest's award-winning Global Brand Experiences team harnessed GenZ user insights to bring the Pinner mindset to life through immersive experiences, workshops & activities. This session will also dive into strategies for bringing to life unique brand collaborations at IRL events. 

Speakers:
Judy Lee, Sr. Director, Global Brand Experiences - Pinterest
Sheena Ortiz Berino, Experiential Lead - Pinterest

Break (11:10am - 11:25am)

Session III. Beyond the Dairy Aisle: How AR Transformed Chobani's Halloween Campaign (11:25 am - 12:00pm ET)
Discover how Chobani leveraged augmented reality (AR) and interactive packaging to create a unique Halloween experience that captivated consumers. This session will explore the development of Chobani Flip’s AR trick-or-treat game, which combined physical and digital treats to engage customers in a fun and innovative way. Learn how AR technology can expand your brand's presence and enhance customer interaction, even in unexpected places like the dairy aisle.

Speaker: Lauren Hodges, Creative Director - Chobani

Session IV.  (12:00pm - 12:35pm ET)

Closing Remarks (12:35pm -12:45pm ET) 

Lunch & Networking (12:45pm-1:45pm ET)

*Schedule subject to change

Speaker Bios

Jamie Cutburth, Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships
Jamie Cutburth serves as Executive Vice President, Creative Partnerships, NBCUniversal Advertising and Partnerships. In this role, Cutburth executes the marketing vision for the company’s advertising partners across the entire NBCUniversal ecosystem including NBCU’s broadcast, cable and streaming platforms: NBC, Bravo, E!, Oxygen, SYFY, Syndicated Programming, Telemundo, Universal Kids, USA Network and Peacock. 

From NBC News to the Olympic and Paralympic Games, to live event programming, BravoCon, and all major tentpole across NBCUniversal, Cutburth is responsible for developing and implementing creative strategies that leverage streaming, linear, social, and digital platforms and advance NBCUniversal's Commercial Innovation and commerce initiatives across its entire One Platform.  

Previously, Cutburth served as the Senior Vice President of Creative and Development for the division, where he led partnership strategy for iconic brands such as “Top Chef, “The Real Housewives” franchise, Bravo’s immersive fan experience - BravoCon, as well as the “Today Show,” NBC News, “The Kelly Clarkson Show,” and “WWE.” 

Cutburth has a track record of success in forging first-of-a-kind emerging media, digital, and content partnerships that leverage memorable storytelling to create unforgettable brand experiences for consumers that guide them through their decision journey to drive partner advocacy and viewership. He has been recognized with multiple industry awards for his work with Fortune 500 brands, including an Interactive Emmy Award for “Top Chef's” “Last Chance Kitchen.”  
 
Deeply committed to advancing Diversity, Equity, and Inclusion initiatives within NBCUniversal, Cutburth is responsible for creating the multi-year inclusion training program - Meet the Movement - designed to engage employees, advance conversations, and lead to a better understanding of the needs of all employees.  
 
Cutburth has deep experience connecting business objectives with innovative, multiplatform media and content initiatives. He is skilled at creating cohesive stories, refining and optimizing marketing platforms, and crafting new ways to reach and connect with audiences that are meaningful, relevant and share worthy. 
 
Before joining NBCUniversal in 2011, Jamie spent nearly a decade spearheading partnership at A+E Networks, HISTORY and A&E. He's previously held consumer-marketing roles at Cars.com and Liquor.com, and sales and channel marketing roles at Santa Clara-based 3Com. 

Dana Pasciuto, SVP, Creative Partnerships - NBCUniversal
Dana serves as SVP of Creative Partnerships at NBCUniversal. In this role, Dana develops strategic and innovative marketing campaigns for brand partners, leveraging the full portfolio of Comcast NBCUniversal’s content, talent, and IP. Working closely with sales, Dana offers her creative expertise helping advertisers maximize their media effectiveness.  

Dana spearheads best-in-class partnerships at NBCUniversal, including U.S. Army’s “Salute to Summer,” which relaunched the “Be All You Can Be” message to Gen Z audiences, Target’s “Scene in Color,” which provided a national platform for diverse filmmakers, and State Farm’s “Open Doors,” in support of diverse small businesses.  

With almost a decade under her belt at NBCUniversal, Dana is backed by nearly 20 years of media and marketing experience. Prior to NBCUniversal, she worked on the national investment team with IPG agencies and led integrated marketing for the syndicated properties at Disney’s ABC Television Group.   

Outside of her current role, Dana has furthered her development as a marketer and understanding of the commerce space by launching her own direct-to-consumer business, CRUSHN®, a line of craft red pepper spices.    

Dana is a graduate of Syracuse University, and resides in Asbury Park, NJ with husband Todd, son, Gus, and two fur babies, Milo and Blue. 

Sari Feinberg, SVP, Marketing and Brand Partnerships, Advertising and Partnerships - NBCUniversal
Sari Feinberg serves as Senior Vice President, Marketing and Content Partnerships for a variety of NBC Entertainment and Portfolio initiatives and much more.  

In this role, Feinberg oversees the team responsible for developing customized marketing partnerships for brand clients and agency partners utilizing NBCUniversal’s portfolio of assets – including Unscripted, Competition Reality, Late Night, Special Programming, Live Events, Red Carpet, Award Shows, WWE as well as Entertainment News and Syndication - with the goal of helping drive revenue, maximizing customer engagement and driving commercial innovation.  

Feinberg works closely on many NBC Entertainment properties and has partnered with advertisers and producers on shows ranging from The Tonight Show and SNL to the Voice, This Is Us and the Parks & Rec reunion special. Feinberg reports to Jamie Cutburth, Executive Vice President of Creative Partnerships for NBCUniversal.  

Prior to her current role, Feinberg has held multiple portfolio-wide roles and worked across many areas of NBCUniversal including USA, SYFY and Bravo. Her career began with a variety of marketing roles at American Express and Turner Broadcasting, and, before joining NBCUniversal, Feinberg served as Marketing Director for Screenvision, a cinema advertising company.  

A graduate of the University of Florida, and a native New Yorker, Feinberg resides in Manhattan with her husband Steve and her son Jesse. 

Judy Lee, Sr. Director, Global Brand Experiences - Pinterest
Judy Lee is the Senior Director of Global Brand Experiences at Pinterest. She leads the teams that bring the Pinterest brand to life through events, experiences and programming to audiences around the globe. As part of the House of Creative, her team is responsible for Pinterest Manifestival at Cannes Lions, Pinterest Predicts Shop (the first consumer pop up in NYC), Possibility Place in London, Pinterest Presents (our global ad summit), Pinterest Manifest Station at Coachella, and more.

Judy is a passionate advocate for inclusion and mentorship, especially for people of color in the tech, advertising and creative industries. At Pinterest, she is the co-executive sponsor of the Asian employee community. She is an Adweek Executive Mentor, served on the Adweek Diversity, Equity, and Inclusion Council, and was an ADCOLOR Futures Champion. She was also featured in the WSJ for her vocal advocacy for the AAPI community.

A thought leader and champion for women, Judy has won numerous awards for evolving Pinterest's brand experiences from The Drum, Brand Innovators, BizBash, and Event Marketer and has been recognized by Adweek as one of most inspired Women Trailblazers of 2021. She shares her expertise and judges award competitions including Cannes Lions, Effies, Campaign Magazine awards. She's also chaired the Shorty Impact awards and The Drum Experience awards.

Part creative, part marketer, and wholly human, Judy has worked at high-growth tech and media companies from CNET, AOL Media Networks, Pandora Radio, Facebook/Meta, and now Pinterest.

She currently resides in Brooklyn and is dreaming about her next big trip.

Sheena Ortiz Berino, Experiential Lead - Pinterest
Sheena Ortiz Berino is the Experiential Lead on the Global Brand Experiences team at Pinterest, leading and supporting an expert group of US-based event marketers. With over 15+ years in the event industry, Sheena's career began at New York organizations like the New York Yankees and Chelsea Piers, leading her to digital publishing events at Group Nine Media (Thrillist, NowThis, The Dodo) and Gallery Media Group (PureWow, ONE37pm)/VaynerMedia. She eventually landed in the world of tech and has spent the majority of her career executing award winning events and campaigns at Twitter, Amazon, TikTok, and now, Pinterest. Beyond her professional life, Sheena is a Bronx native, proud Latina, NYU Tisch School of Performing Arts grad and former professional musical theatre actor, aspiring foodie, and Mom to a sweet (and sassy) three year old girl.

Lauren Hodges, Creative Director - Chobani
Lauren has spent the past 15 years living and working in New York City creating and re-shaping brands from the in-house and agency side.

Currently, she is Lead Creative Director at Chobani operating an award winning in-house creative team. Her role requires finding the balance between brand maintenance, staying inspired and pushing a notable re-brand into new dimensions across packaging, campaigns, experiential, impact and innovations.

Previously, Lauren was a Global Art Director at Aesop, a Designer at Pentagram and lead Graphic Designer at Danny Meyer's Union Square Hospitality Group. She attended Parsons the New School for Design with a BFA in Communication Design.

Lauren has dedicated her career to design as strategic medium, a vehicle for joy, connection and hospitality. Her key to success has always been a relentless pursuit of excellence and believing in what you’re creating.