Talent Forward Alliance

when

Start: Tuesday, June 11, 2019 at 11:00am

End: Tuesday, June 11, 2019 at 4:00pm

WHERE

Fordham University
140 West 62nd Street
Ground Floor (G73)
New York, NY 10023

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A


DIGITAL TRANSFORMATION IN THE AI AGE: LEARNING TO BECOME AN AGILE MARKETER THROUGH STARTUP PRINCIPLES (11:30AM-12:30PM)

The convergence of marketing and technology has created new ways for organizations to connect with consumers. Learn how Cornell Tech is cultivating an environment of entrepreneurship by teaching its students startup principles that help them become more agile marketers for today and for the future.  Furthermore, we will also discuss the common obstacles of digital transformation and provide solutions to achieve the goal of becoming an agile marketing organization.

Speaker: Clarence Lee, Assistant Professor, Johnson Graduate School of Management, Cornell University


FROM THE CLASSROOM TO THE BOARDROOM: ACTIVATING THE DIGITAL NATIVES (1-2PM)

Digital experiences has become such a crucial marketing canvas for students to learn and for companies to leverage to connect with consumers. 

Learn how Javier Farfan is creating digital experiences to engage its finance consumers and how he leveraged creating digital experience in entertainment, packaged goods, and tech to get him into the world of Financial Services. He will also be discussing how his experiences with the younger generation – through his adjunct teaching at Seton Hall and his mentorship of your professionals – helps him push the boundaries of what he does in his role.

Speaker: Javier FarfanDigital Experiences, Financial Wellness Marketing, Prudential Customer Office


WORKSHOP THEME: BRIDGING THE DISCONNECT BETWEEN INDUSTRY AND ACADEMIA (2-4PM)

We will have several breakout sessions including where we attempt to bridge the disconnect between industry and academia:

  1. Building a Talent Summit with the Professor Community
  2. Developing an Initial Construct of a Marketing Certification Program for Students

Webinar information, if available, will be provided to registrants only.