Talent Forward Alliance


Start: Monday, September 16, 2019 at 11:00am

End: Monday, September 16, 2019 at 4:00pm


225 Park Ave South
Floor: 6th Floor - Room: Jay-Z
New York, NY 10003

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A

The Rebuilding Reputation with Students committee focuses on how we as an industry elevate the perception of marketing with the next generation of students who are entering into the industry and instill a sense of pride for those already working in the industry. The day is more inspirational in nature drawing from the leadership experiences from both marketers and agencies. Typical attendees include marketers & agency leads who are passionate about giving back to students along with deans, professors, academic program directors, and career services directors.

The CASE for Marketing (11:30-12:30pm)

Marketing is a delicate balance of art and science....a dynamic, innovative, rewarding career that offers constant learning and advancement opportunities because of the complexity and constantly evolving consumer and competitive landscape. Hear from Doug Zarkin, Chief Marketing Officer of Pearle Vision, about how he has navigated his career to lead marketing for one of the most iconic eye care retailers in North American. He makes the CASE – Creative, Analytics, Storytelling, and Experiences – for marketing as he deploys this variety of art and science skills to help him drive sustained growth for his organization.

Speaker: Doug Zarkin, Chief Marketing Officer, Pearle Vision

A Changing Talent Landscape in the Agency Community (1-2pm)

Agencies are constantly evaluating emerging technologies, new data sources, and shifts in consumer tastes to optimize a product’s message, impact, and delivery. While the fundamentals may remain the same, the quality of talent that agencies need has dramatically shifted. Hear how the 4A’s, the industry trade body representing the agency community, thinks about how the talent landscape has changed and what the talent landscape looks like in the future to drive business growth.

SpeakerMarla Kaplowitz, President and Chief Executive Officer, 4A’s
SpeakerSimon Fenwick, EVP - Talent, Equity and Inclusion, 4A’s

Workshop: How Do We Marketing Marketing? (2-4pm)

Research shows that many students see marketing as just ads and selling. The scope of marketing, however, is much more innovative, purposeful, and rewarding than this narrow focus. We are working with McCann Worldwide to launch a marketing marketing campaign that the industry can rally behind to shape how the next generation of talent sees this field and in turn, have them consider our industry for a prosperous and rewarding career. Please come join this workshop to help shape this market marketing campaign.

Webinar information, if available, will be provided to registrants only.