Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
The Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee) is for members who seek to learn the latest best practices and techniques in the direct marketing space in both the offline and online marketing world. This committee is channel agnostic and provides brands and leading service providers with a forum to discuss optimal strategic and tactical direct to consumer interactions on behalf of a brand through all direct media methods. This includes printed direct mail, email, catalogs, as well as new direct to consumer platforms all leveraging data to increase personalization and improve the customer experience. The committee will address the latest in addressable media, quality data sourcing, measurement and response rates, as well as case studies on how brands have leveraged data and direct marketing as an integral part of their integrated marketing strategy and drive overall growth. This committee is perfect for marketers engaged in customer acquisition and loyalty programs, digitally native and direct to consumer brands, and not for profit organizations. In addition, this committee provides an important platform for marketing service providers in the data and direct marketing industry to share their latest approaches, new data sets and targeting technology and client case studies to help educate marketers on direct marketing and drive industry growth.
Further, this Committee will include a new platform to address current public policy issues in the print and postal areas. The Print and Postal Advisory Council will serve as the executive steering committee for the Data & Direct Marketing Committee and will address key industry issues including but not limited to Direct Mail/Postal rates, legislation and capabilities, national and state consumer privacy regulations, data quality standards, appropriate data collecting technologies and participation in other evolving marketing industry standards.
All meetings are free for ANA client-side and MSP members to attend in-person when appropriate or via webinar.
Committee Co-Chairs:
Chuck La Tournous, Vice President, Marketing, American National Multiple Line Agencies
Debora Haskel, Vice President Marketing & Communications, Moore DM Group
Have a case study or 'how to' session to share?
Contact the ANA staff managing the Data & Direct Marketing Committee - Tina Jordan and Lisa Merizio Smith.
Discussion Topics:
- Direct media channels
- Integrating Online & Offline Marketing
- Data-driven segmentation & personalization
- Measurement (e.g. ROI, brand lift, brand awareness)
- Effective creative in direct mail & print advertising
- Consumer privacy & postal issues
- Understanding consumer behavior
- Data quality and sources
- Emerging technology
name | title | company |
---|---|---|
Debora Haskel (Co-chairperson) | VP Marketing & Communications | Moore DM Group |
Chuck La Tournous (Co-chairperson) | Vice President, Marketing | American National Insurance Company |
Sheila Anderson | Commercial Sponsorship Coordinator | U.S. Air Force Services Marketing |
Melanie Arnold | Direct Mail Manager | American Red Cross |
Tedd Aurelius | Vice President, Sales | IWCO Direct |
Lois Brayfield | Chief Executive Officer | J. Schmid & Assoc. Inc. |
Tara Brophy | Marketing Operations Category Lead | Johnson & Johnson |
Dana Bunke | Senior Director | St. Jude Children's Research Hospital, Inc. ALSAC |
Jennifer Busch | CRM Marketing Manager | Sleep Number Corporation |
Quentin Butcher | Director, Business | Vietnam Veterans of America, Inc. |
Dave Cesaro | Director Client Marketing | Valassis Communications, Inc. |
ANAMITRA CHAUDHURI | VP, Analytics | Merkle, Inc. |
Tara Cooper | Print Production Manager | Merck & Co. |
Suing Cornish | Creative Manager, Brand Activation | Newell Brands Inc. |
Hayley Daniel | Sr Director - National Direct Mktg | St. Jude Children's Research Hospital, Inc. ALSAC |
Lyndsey Delk | Marketing Strategist | BlueCross BlueShield of North Carolina |
Shailin Dhar | CEO and Co-Founder | Method Media Intelligence |
Brittany Diamond | Art Director | Kohl's Corporation |
Adriana Dianderas | Designer | Healthfirst |
Paola Dunaway | Consumer Marketing Manager | AFLAC, Inc. |
Patricia Ezell | Global Programs Manager | Akamai Technologies, Inc. |
Susan Fleischman | Director, Client Services | Bulletproof |
Erline Francois | Associate | BTC Bahamas |
Brooke Franks | Manager, Campaign Management Global Marketing | Hilton |
Celeste Giampetro | VP, Marketing | PebblePost |
Dan Gilkey | Direct Sales | Dow Jones & Co., Inc. |
Bonnie Gordon | Vitamix Corporation | |
Laura Gralton | Advisor, Public Policy | Jockey International, Inc. |
Laura Hanson | Marketing Director | Grande Communications |
Nancy Lee Harding | Strategic Account Manager | United States Postal Service |
Tech Hartness | AE | Quad |
Scott Harvey | Senior VP Marketing Solutions | Quad |
Stephanie Haverbeck | Senior Digital Marketing Manager | Michelin North America, Inc. |
Mary Hennen | Principal, Business Solutions | FullContact |
Mike Hiskett | Senior Vice President, National Sales and Marketing Analytics | Money Mailer, LLC |
Steve Holland | Strategic Account Executive | Specialty Print Communications |
Amy Hurtado | Director, Marketing Strategy | Joni and Friends |
Tracee Joseph | Sr. Manager, Procurement Marketing & Communications | Discovery, Inc. |
Masahiko Kamei | Chairman | PODi Association Japan |
Scott Kelty | Creative Media Specialist | Royal Neighbors of America |
Savannah Kosik | Marketing and Publicity Director | U.S. Air Force Services Marketing |
Geoff Kowalski | Chief Marketing Officer | On The Spot Media |
Sajeel Manzoor | VP, Growth Marketing & Analytics | LendingClub Corporation |
Jonathan Margulies | Managing Partner | Winterberry Group LLC |
Susan Maureau | Sr. Account Manager | Marriott Vacations Worldwide |
Kelley McDougall | Global Digital Marketing Strategist | Intralox |
Denis McSweeney | Director | AARP |
Chris Michaud | Marketing Manager, Local & Franchise | Planet Fitness |
Rick Miller | Director, Data Solutions Sales | Valid |
Ashley Moore | Account Director | Adstra |
Jessica Murray | Graphic Designer | Carestream Dental |
Jen Myers | Director, Direct Response | Feed the Children |
Alyson Nesvig Purgiel | Manager Marketing Technologies and Analytics | Plante Moran |
Michelle Nielson | Marketing Consultant | Securian Financial Group, Inc. |
Lori Nitschke | CMO | Global Association of Risk Professionals |
Alfredo O'Siel | Sales Support Analyst | Regent Seven Seas Cruises |
Lori Paikin | Chief Revenue Office | NaviStone |
Wendy Parker-Hepp | Operations Manager, Creative | Pearson |
Swapnil Patel | Executive Director, Media | McKinney |
Lisa Phipps | Brand & Creative Services Manager | SiteOne Landscape Supply |
Catherine Plaisted | Senior Director, Creative & Photography | Ethan Allen Interiors, Inc. |
Norman Quesnel | Assistant Manager, Marketing | Amica Mutual Insurance Company |
Melissa Ricketts | Sr. Brand Manager | Cooper Tire & Rubber Company |
Julio Rodriguez | Associate Director | Bristol-Myers Squibb Company |
Charles P. Rogers | Senior Manager, Marketing | American Express |
Christina Rohrmann | Marketing Associate | J.P. Morgan Private Bank |
Sandra Roscoe | SVP | PlusMedia LLC |
Debbie Roth | Vice President, Sales and Marketing | Japs-Olson Company |
Andrea Rothmuller | Sr. Marketing Manager | 3 Day Blinds, Inc. |
Kurt Ruppel | Director Postal Policy & Marketing Communications | IWCO Direct |
Kaitlyn Ryan | Director of Business Development and Marketing | Socialfly |
Julie Scheife | Director, Digital Engagement | Land O' Lakes, Inc. |
Clint Seckman | President | Parkland Direct |
Nathan Shain | Story and Content Manager | World Vision U.S. |
Jennifer She | Senior Marketing Manager | AT&T Inc. |
Jordan Shear | AVP, Healthcare Marketing | Synchrony Financial |
Paul Soost | Director, Marketing | Step Up For Students |
Trevor Stoyer | Senior Direct Marketing Executive, Major Accounts / National | United States Postal Service |
Stacy Trent | Director, Engagement Data and Campaign Management | Bristol-Myers Squibb Company |
Tammy Tufty | Manager, Marketing Communications | Domtar Paper |
Ray Van Iterson | Manager of Innovation | United States Postal Service |
Josh VanDavier | Director, Integrated Fundraising | Make-A-Wish Foundation of America |
Linda Vitrano | Marketing Production Manager | MSC Industrial Supply |
Nick Ward | VP, Marketing and Communications | Children's Miracle Network Hospitals |
Adrian White Slagle | Creator, Connections | Full Hearts |
Jim Williams | Strategic Account Executive | Specialty Print Communications |
Sandra Worm | Chief Operating Officer | Compact Information Systems, Inc. |
Lisa Yoo | Senior Manager, Strategic Sourcing and Procurement, Commercial | Regeneron |
Mo Zahid | Director | Knotch Inc. |
-
Name
Debora Haskel (Co-chairperson)Title
VP Marketing & CommunicationsCOMPANY
Moore DM Group -
Name
Chuck La Tournous (Co-chairperson)Title
Vice President, MarketingCOMPANY
American National Insurance Company -
Name
Sheila AndersonTitle
Commercial Sponsorship CoordinatorCOMPANY
U.S. Air Force Services Marketing -
Name
Melanie ArnoldTitle
Direct Mail ManagerCOMPANY
American Red Cross -
Name
Tedd AureliusTitle
Vice President, SalesCOMPANY
IWCO Direct -
Name
Lois BrayfieldTitle
Chief Executive OfficerCOMPANY
J. Schmid & Assoc. Inc. -
Name
Tara BrophyTitle
Marketing Operations Category LeadCOMPANY
Johnson & Johnson -
Name
Dana BunkeTitle
Senior DirectorCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Jennifer BuschTitle
CRM Marketing ManagerCOMPANY
Sleep Number Corporation -
Name
Quentin ButcherTitle
Director, BusinessCOMPANY
Vietnam Veterans of America, Inc. -
Name
Dave CesaroTitle
Director Client MarketingCOMPANY
Valassis Communications, Inc. -
Name
ANAMITRA CHAUDHURITitle
VP, AnalyticsCOMPANY
Merkle, Inc. -
Name
Tara CooperTitle
Print Production ManagerCOMPANY
Merck & Co. -
Name
Suing CornishTitle
Creative Manager, Brand ActivationCOMPANY
Newell Brands Inc. -
Name
Hayley DanielTitle
Sr Director - National Direct MktgCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Lyndsey DelkTitle
Marketing StrategistCOMPANY
BlueCross BlueShield of North Carolina -
Name
Shailin DharTitle
CEO and Co-FounderCOMPANY
Method Media Intelligence -
Name
Brittany DiamondTitle
Art DirectorCOMPANY
Kohl's Corporation -
Name
Adriana DianderasTitle
DesignerCOMPANY
Healthfirst -
Name
Paola DunawayTitle
Consumer Marketing ManagerCOMPANY
AFLAC, Inc. -
Name
Patricia EzellTitle
Global Programs ManagerCOMPANY
Akamai Technologies, Inc. -
Name
Susan FleischmanTitle
Director, Client ServicesCOMPANY
Bulletproof -
Name
Erline FrancoisTitle
AssociateCOMPANY
BTC Bahamas -
Name
Brooke FranksTitle
Manager, Campaign Management Global MarketingCOMPANY
Hilton -
Name
Celeste GiampetroTitle
VP, MarketingCOMPANY
PebblePost -
Name
Dan GilkeyTitle
Direct SalesCOMPANY
Dow Jones & Co., Inc. -
Name
Bonnie GordonTitle
COMPANY
Vitamix Corporation -
Name
Laura GraltonTitle
Advisor, Public PolicyCOMPANY
Jockey International, Inc. -
Name
Laura HansonTitle
Marketing DirectorCOMPANY
Grande Communications -
Name
Nancy Lee HardingTitle
Strategic Account ManagerCOMPANY
United States Postal Service -
Name
Tech HartnessTitle
AECOMPANY
Quad -
Name
Scott HarveyTitle
Senior VP Marketing SolutionsCOMPANY
Quad -
Name
Stephanie HaverbeckTitle
Senior Digital Marketing ManagerCOMPANY
Michelin North America, Inc. -
Name
Mary HennenTitle
Principal, Business SolutionsCOMPANY
FullContact -
Name
Mike HiskettTitle
Senior Vice President, National Sales and Marketing AnalyticsCOMPANY
Money Mailer, LLC -
Name
Steve HollandTitle
Strategic Account ExecutiveCOMPANY
Specialty Print Communications -
Name
Amy HurtadoTitle
Director, Marketing StrategyCOMPANY
Joni and Friends -
Name
Tracee JosephTitle
Sr. Manager, Procurement Marketing & CommunicationsCOMPANY
Discovery, Inc. -
Name
Masahiko KameiTitle
ChairmanCOMPANY
PODi Association Japan -
Name
Scott KeltyTitle
Creative Media SpecialistCOMPANY
Royal Neighbors of America -
Name
Savannah KosikTitle
Marketing and Publicity DirectorCOMPANY
U.S. Air Force Services Marketing -
Name
Geoff KowalskiTitle
Chief Marketing OfficerCOMPANY
On The Spot Media -
Name
Sajeel ManzoorTitle
VP, Growth Marketing & AnalyticsCOMPANY
LendingClub Corporation -
Name
Jonathan MarguliesTitle
Managing PartnerCOMPANY
Winterberry Group LLC -
Name
Susan MaureauTitle
Sr. Account ManagerCOMPANY
Marriott Vacations Worldwide -
Name
Kelley McDougallTitle
Global Digital Marketing StrategistCOMPANY
Intralox -
Name
Denis McSweeneyTitle
DirectorCOMPANY
AARP -
Name
Chris MichaudTitle
Marketing Manager, Local & FranchiseCOMPANY
Planet Fitness -
Name
Rick MillerTitle
Director, Data Solutions SalesCOMPANY
Valid -
Name
Ashley MooreTitle
Account DirectorCOMPANY
Adstra -
Name
Jessica MurrayTitle
Graphic DesignerCOMPANY
Carestream Dental -
Name
Jen MyersTitle
Director, Direct ResponseCOMPANY
Feed the Children -
Name
Alyson Nesvig PurgielTitle
Manager Marketing Technologies and AnalyticsCOMPANY
Plante Moran -
Name
Michelle NielsonTitle
Marketing ConsultantCOMPANY
Securian Financial Group, Inc. -
Name
Lori NitschkeTitle
CMOCOMPANY
Global Association of Risk Professionals -
Name
Alfredo O'SielTitle
Sales Support AnalystCOMPANY
Regent Seven Seas Cruises -
Name
Lori PaikinTitle
Chief Revenue OfficeCOMPANY
NaviStone -
Name
Wendy Parker-HeppTitle
Operations Manager, CreativeCOMPANY
Pearson -
Name
Swapnil PatelTitle
Executive Director, MediaCOMPANY
McKinney -
Name
Lisa PhippsTitle
Brand & Creative Services ManagerCOMPANY
SiteOne Landscape Supply -
Name
Catherine PlaistedTitle
Senior Director, Creative & PhotographyCOMPANY
Ethan Allen Interiors, Inc. -
Name
Norman QuesnelTitle
Assistant Manager, MarketingCOMPANY
Amica Mutual Insurance Company -
Name
Melissa RickettsTitle
Sr. Brand ManagerCOMPANY
Cooper Tire & Rubber Company -
Name
Julio RodriguezTitle
Associate DirectorCOMPANY
Bristol-Myers Squibb Company -
Name
Charles P. RogersTitle
Senior Manager, MarketingCOMPANY
American Express -
Name
Christina RohrmannTitle
Marketing AssociateCOMPANY
J.P. Morgan Private Bank -
Name
Sandra RoscoeTitle
SVPCOMPANY
PlusMedia LLC -
Name
Debbie RothTitle
Vice President, Sales and MarketingCOMPANY
Japs-Olson Company -
Name
Andrea RothmullerTitle
Sr. Marketing ManagerCOMPANY
3 Day Blinds, Inc. -
Name
Kurt RuppelTitle
Director Postal Policy & Marketing CommunicationsCOMPANY
IWCO Direct -
Name
Kaitlyn RyanTitle
Director of Business Development and MarketingCOMPANY
Socialfly -
Name
Julie ScheifeTitle
Director, Digital EngagementCOMPANY
Land O' Lakes, Inc. -
Name
Clint SeckmanTitle
PresidentCOMPANY
Parkland Direct -
Name
Nathan ShainTitle
Story and Content ManagerCOMPANY
World Vision U.S. -
Name
Jennifer SheTitle
Senior Marketing ManagerCOMPANY
AT&T Inc. -
Name
Jordan ShearTitle
AVP, Healthcare MarketingCOMPANY
Synchrony Financial -
Name
Paul SoostTitle
Director, MarketingCOMPANY
Step Up For Students -
Name
Trevor StoyerTitle
Senior Direct Marketing Executive, Major Accounts / NationalCOMPANY
United States Postal Service -
Name
Stacy TrentTitle
Director, Engagement Data and Campaign ManagementCOMPANY
Bristol-Myers Squibb Company -
Name
Tammy TuftyTitle
Manager, Marketing CommunicationsCOMPANY
Domtar Paper -
Name
Ray Van ItersonTitle
Manager of InnovationCOMPANY
United States Postal Service -
Name
Josh VanDavierTitle
Director, Integrated FundraisingCOMPANY
Make-A-Wish Foundation of America -
Name
Linda VitranoTitle
Marketing Production ManagerCOMPANY
MSC Industrial Supply -
Name
Nick WardTitle
VP, Marketing and CommunicationsCOMPANY
Children's Miracle Network Hospitals -
Name
Adrian White SlagleTitle
Creator, ConnectionsCOMPANY
Full Hearts -
Name
Jim WilliamsTitle
Strategic Account ExecutiveCOMPANY
Specialty Print Communications -
Name
Sandra WormTitle
Chief Operating OfficerCOMPANY
Compact Information Systems, Inc. -
Name
Lisa YooTitle
Senior Manager, Strategic Sourcing and Procurement, CommercialCOMPANY
Regeneron -
Name
Mo ZahidTitle
DirectorCOMPANY
Knotch Inc.