Print in the Digital Age Committee

The Print in the Digital Age Committee is for members who are responsible for their organizations direct mail, integrated and omni-channel marketing. This committee will explore the evolution of leveraging print and direct mail as key drivers of effective performance based marketing and will promote the creativity and effectiveness print and direct mail can bring to your marketing campaigns. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

All meetings are free for ANA client-side and MSP members to attend in-person or via webinar.

Committee Chair: Deborah Roth, Vice President of Sales and Marketing – Japs-Olson Company

ANA staff managing the Print in the Digital Age Committee are Lisa Merizio Smith and Meghan Medlock.

Discussion Topics:

• Direct mail
• Integrated Marketing
• Omni-channel marketing
• Measurement (e.g. ROI, brand lift, brand awareness)
• What makes great creative
• Data privacy
• Understanding the consumer perspective
• Data issues and concerns in direct mail
• Emerging technology