Print in the Digital Age Committee


The Print in the Digital Age Committee is for members who are responsible for their organizations direct mail, integrated and omni-channel marketing. This committee will explore the evolution of leveraging print and direct mail as key drivers of effective performance based marketing and will promote the creativity and effectiveness print and direct mail can bring to your marketing campaigns. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

All meetings are free for ANA client-side and MSP members to attend in-person or via webinar.

Committee Chair: Deborah Roth, Vice President of Sales and Marketing – Japs-Olson Company

Have a case study or 'how to' session to share? Willing to host a meeting? 
Contact the ANA staff managing the Print in the Digital Age Committee  - Lisa Merizio Smith.

Discussion Topics:

  • Direct mail
  • Integrated Marketing
  • Omni-channel marketing
  • Measurement (e.g. ROI, brand lift, brand awareness)
  • What makes great creative
  • Data privacy
  • Understanding the consumer perspective
  • Data issues and concerns in direct mail
  • Emerging technology
name title company
Jonathan Affatato Director American Express Company
Lois Brayfield CEO J. Schmid & Assoc. Inc.
Dana Bunke Senior Director St. Jude Children's Research Hospital, Inc. ALSAC
Dave Cesaro Director Client Marketing Valassis Communications, Inc.
ANAMITRA CHAUDHURI VP, Analytics Merkle, Inc.
Hayley Daniel Sr Director - National Direct Mktg St. Jude Children's Research Hospital, Inc. ALSAC
Adriana Dianderas Designer Healthfirst
Paola Dunaway Consumer Marketing Manager AFLAC, Inc.
Patricia Ezell Global Programs Manager Akamai Technologies, Inc.
Susan Fleischman Director, Client Services Bulletproof
Celeste Giampetro VP, Marketing PebblePost
Laura Hanson Marketing Director Grande Communications
Nancy Lee Harding Strategic Account Manager United States Postal Service
Debora Haskel VP Marketing & Corporate Communications IWCO Direct
Mary Hennen Principal, Business Solutions FullContact
Masahiko Kamei Chairman PODi Association Japan
Denis McSweeney Director AARP
Jessica Murray Graphic Designer Carestream Dental
Alfredo O'Siel Sales Support Analyst Regent Seven Seas Cruises
Wendy Parker-Hepp Operations Manager, Creative Pearson
Norman Quesnel Assistant Marketing Manager Amica Mutual Insurance Company
Julie Rinard VP of Marketing and Product Development SG360
Christina Rohrmann Marketing Associate J.P. Morgan Private Bank
Sandra Roscoe SVP PlusMedia LLC
Debbie Roth Vice President, Sales and Marketing Japs-Olson Company
Clint Seckman President Parkland Direct
Tammy Tufty Manager, Marketing Communications Domtar Paper
Ray Van Iterson Manager of Innovation United States Postal Service
Linda Vitrano Catalog Production Manager MSC Industrial Supply
Adrian White Slagle Director, New Business and Account Management One & All
  • Name

    Jonathan Affatato

    Title

    Director

    COMPANY

    American Express Company
  • Name

    Lois Brayfield

    Title

    CEO

    COMPANY

    J. Schmid & Assoc. Inc.
  • Name

    Dana Bunke

    Title

    Senior Director

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Dave Cesaro

    Title

    Director Client Marketing

    COMPANY

    Valassis Communications, Inc.
  • Name

    ANAMITRA CHAUDHURI

    Title

    VP, Analytics

    COMPANY

    Merkle, Inc.
  • Name

    Hayley Daniel

    Title

    Sr Director - National Direct Mktg

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Adriana Dianderas

    Title

    Designer

    COMPANY

    Healthfirst
  • Name

    Paola Dunaway

    Title

    Consumer Marketing Manager

    COMPANY

    AFLAC, Inc.
  • Name

    Patricia Ezell

    Title

    Global Programs Manager

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Susan Fleischman

    Title

    Director, Client Services

    COMPANY

    Bulletproof
  • Name

    Celeste Giampetro

    Title

    VP, Marketing

    COMPANY

    PebblePost
  • Name

    Laura Hanson

    Title

    Marketing Director

    COMPANY

    Grande Communications
  • Name

    Nancy Lee Harding

    Title

    Strategic Account Manager

    COMPANY

    United States Postal Service
  • Name

    Debora Haskel

    Title

    VP Marketing & Corporate Communications

    COMPANY

    IWCO Direct
  • Name

    Mary Hennen

    Title

    Principal, Business Solutions

    COMPANY

    FullContact
  • Name

    Masahiko Kamei

    Title

    Chairman

    COMPANY

    PODi Association Japan
  • Name

    Denis McSweeney

    Title

    Director

    COMPANY

    AARP
  • Name

    Jessica Murray

    Title

    Graphic Designer

    COMPANY

    Carestream Dental
  • Name

    Alfredo O'Siel

    Title

    Sales Support Analyst

    COMPANY

    Regent Seven Seas Cruises
  • Name

    Wendy Parker-Hepp

    Title

    Operations Manager, Creative

    COMPANY

    Pearson
  • Name

    Norman Quesnel

    Title

    Assistant Marketing Manager

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Julie Rinard

    Title

    VP of Marketing and Product Development

    COMPANY

    SG360
  • Name

    Christina Rohrmann

    Title

    Marketing Associate

    COMPANY

    J.P. Morgan Private Bank
  • Name

    Sandra Roscoe

    Title

    SVP

    COMPANY

    PlusMedia LLC
  • Name

    Debbie Roth

    Title

    Vice President, Sales and Marketing

    COMPANY

    Japs-Olson Company
  • Name

    Clint Seckman

    Title

    President

    COMPANY

    Parkland Direct
  • Name

    Tammy Tufty

    Title

    Manager, Marketing Communications

    COMPANY

    Domtar Paper
  • Name

    Ray Van Iterson

    Title

    Manager of Innovation

    COMPANY

    United States Postal Service
  • Name

    Linda Vitrano

    Title

    Catalog Production Manager

    COMPANY

    MSC Industrial Supply
  • Name

    Adrian White Slagle

    Title

    Director, New Business and Account Management

    COMPANY

    One & All