Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)

The Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee) is for members who seek to learn the latest best practices and techniques in the direct marketing space in both the offline and online marketing world. This committee is channel agnostic and provides brands and leading service providers with a forum to discuss optimal strategic and tactical direct to consumer interactions on behalf of a brand through all direct media methods. This includes printed direct mail, email, catalogs, as well as new direct to consumer platforms all leveraging data to increase personalization and improve the customer experience. The committee will address the latest in addressable media, quality data sourcing, measurement and response rates, as well as case studies on how brands have leveraged data and direct marketing as an integral part of their integrated marketing strategy and drive overall growth. This committee is perfect for marketers engaged in customer acquisition and loyalty programs, digitally native and direct to consumer brands, and not for profit organizations. In addition, this committee provides an important platform for marketing service providers in the data and direct marketing industry to share their latest approaches, new data sets and targeting technology and client case studies to help educate marketers on direct marketing and drive industry growth.

Further, this Committee will include a new platform to address current public policy issues in the print and postal areas. The Print and Postal Advisory Council will serve as the executive steering committee for the Data & Direct Marketing Committee and will address key industry issues including but not limited to Direct Mail/Postal rates, legislation and capabilities, national and state consumer privacy regulations, data quality standards, appropriate data collecting technologies and participation in other evolving marketing industry standards.

All meetings are free for ANA client-side and MSP members to attend in-person when appropriate or via webinar.

Committee Co-Chairs:
Chuck La Tournous, Vice President, Marketing, American National Multiple Line Agencies
Debora Haskel, Vice President Marketing & Communications, Moore DM Group

Have a case study or 'how to' session to share?  
Contact the ANA staff managing the Data & Direct Marketing Committee  -  Tina Jordan and Lisa Merizio Smith.

Discussion Topics:

• Direct media channels
• Integrating Online & Offline Marketing
• Data-driven segmentation & personalization
• Measurement (e.g. ROI, brand lift, brand awareness)
• Effective creative in direct mail & print advertising
• Consumer privacy & postal issues
• Understanding consumer behavior
• Data quality and sources
• Emerging technology