Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)


The Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee) is for members who understand that the practices and techniques that have traditionally underpinned direct marketing are applicable to both the offline and online marketing world. It is a channel agnostic, accountable marketing forum to discuss optimal strategic and tactical direct to consumer interactions on behalf of a brand through all direct media methods which leverage data-driven omnichannel and integrated marketing into a consistent marketing campaign strategy to measure, attribute and report response (online, print/digital personalization, social media, mobile, mail, QR codes, broadcast and other channels and emerging technologies). Topics will also incorporate quality data sourcing, segmentation, and marketing mix methodologies critical to providing a seamless customer journey and respecting their preferences while achieving growth in sales and increasing ROI. 

Further, this Committee will include a newly institutionalized platform to address current public and commerce policy issues including but not limited to consumer privacy regulations such as CCPA and GDPR, postal rates and capabilities, ad fraud, data quality standards, appropriate data collecting technologies and participation in other evolving marketing industry standards.

All meetings are free for ANA client-side and MSP members to attend in-person when appropriate or via webinar.


Committee Chair: Deborah Roth, Vice President of Sales and Marketing – Japs-Olson Company

Have a case study or 'how to' session to share?  
Contact the ANA staff managing the Data & Direct Marketing Committee  -  Tina Jordan and Lisa Merizio Smith.

Discussion Topics:

  • Direct media channels
  • Integrated Marketing
  • Omnichannel marketing
  • Measurement (e.g. ROI, brand lift, brand awareness)
  • What makes great creative in direct Mail
  • Consumer privacy & postal issues
  • Understanding consumer behavior
  • Data quality and sources
  • Emerging technology
name title company
Melanie Arnold Direct Mail Manager American Red Cross
Crystal Boyer Lifecycle Marketing Manager First State Community Bank
Lois Brayfield Chief Executive Officer J. Schmid & Assoc. Inc.
Tara Brophy Marketing Operations Category Lead Johnson & Johnson
Dana Bunke Senior Director St. Jude Children's Research Hospital, Inc. ALSAC
Quentin Butcher Director, Business Vietnam Veterans of America, Inc.
Dave Cesaro Director Client Marketing Valassis Communications, Inc.
ANAMITRA CHAUDHURI VP, Analytics Merkle, Inc.
Tara Cooper Print Production Manager Merck & Co.
Suing Cornish Creative Manager, Brand Activation Newell Brands Inc.
Hayley Daniel Sr Director - National Direct Mktg St. Jude Children's Research Hospital, Inc. ALSAC
Shailin Dhar CEO and Co-Founder Method Media Intelligence
Brittany Diamond Art Director Kohl's Corporation
Adriana Dianderas Designer Healthfirst
Paola Dunaway Consumer Marketing Manager AFLAC, Inc.
Patricia Ezell Global Programs Manager Akamai Technologies, Inc.
Susan Fleischman Director, Client Services Bulletproof
Erline Francois Associate BTC Bahamas
Brooke Franks Manager, Campaign Management Global Marketing Hilton
Celeste Giampetro VP, Marketing PebblePost
Dan Gilkey Direct Sales Dow Jones & Co., Inc.
Bonnie Gordon   Vitamix Corporation
Laura Hanson Marketing Director Grande Communications
Nancy Lee Harding Strategic Account Manager United States Postal Service
Tech Hartness AE Quad
Debora Haskel Vice President, Marketing and Corporate Communications IWCO Direct
Stephanie Haverbeck Senior Digital Marketing Manager Michelin North America, Inc.
Mary Hennen Principal, Business Solutions FullContact
Mike Hiskett Senior Vice President, National Sales and Marketing Analytics Money Mailer, LLC
Steve Holland Strategic Account Executive Specialty Print Communications
Amy Hurtado Director of Public Relations and Digital Marketing Services Joni and Friends
Tracee Joseph Sr. Manager, Procurement Marketing & Communications Discovery, Inc.
Masahiko Kamei Chairman PODi Association Japan
Scott Kelty Creative Media Specialist Royal Neighbors of America
Geoff Kowalski Chief Marketing Officer On The Spot Media
Mike LaCombe Vice President, National Accounts Money Mailer
Sajeel Manzoor VP, Growth Marketing & Analytics LendingClub Corporation
Jonathan Margulies Managing Partner Winterberry Group LLC
Susan Maureau Sr. Account Manager Marriott Vacations Worldwide
Emily McKenzie Senior Account Manager Epsilon
Denis McSweeney Director AARP
Chris Michaud Marketing Manager, Local & Franchise Planet Fitness
Rick Miller Director, Data Solutions Sales Valid
Ashley Moore Senior Account Director Adstra
Jessica Murray Graphic Designer Carestream Dental
Jen Myers Director, Direct Response Feed the Children
Alyson Nesvig Purgiel Manager Marketing Technologies and Analytics Plante Moran
Alfredo O'Siel Sales Support Analyst Regent Seven Seas Cruises
Lori Paikin Chief Revenue Office NaviStone
Wendy Parker-Hepp Operations Manager, Creative Pearson
Lisa Phipps Brand & Creative Services Manager SiteOne Landscape Supply
Catherine Plaisted Senior Director, Creative & Photography Ethan Allen Interiors, Inc.
Norman Quesnel Assistant Manager, Marketing Amica Mutual Insurance Company
Melissa Ricketts Sr. Brand Manager Cooper Tire & Rubber Company
Charles P. Rogers Senior Manager, Marketing American Express
Christina Rohrmann Marketing Associate J.P. Morgan Private Bank
Sandra Roscoe SVP PlusMedia LLC
Debbie Roth Vice President, Sales and Marketing Japs-Olson Company
Andrea Rothmuller Sr. Marketing Manager 3 Day Blinds, Inc.
Kurt Ruppel Director Postal Policy & Marketing Communications IWCO Direct
Clint Seckman President Parkland Direct
Nathan Shain Story and Content Manager World Vision U.S.
Jennifer She Senior Marketing Manager AT&T Inc.
Trevor Stoyer Senior Direct Marketing Executive, Major Accounts / National United States Postal Service
Tammy Tufty Manager, Marketing Communications Domtar Paper
Ray Van Iterson Manager of Innovation United States Postal Service
Josh VanDavier Director, Integrated Fundraising Make-A-Wish Foundation of America
Linda Vitrano Marketing Production Manager MSC Industrial Supply
Adrian White Slagle Creator, Connections Full Hearts
Jim Williams Strategic Account Executive Specialty Print Communications
Sandra Worm Chief Operating Officer Compact Information Systems, Inc.
Lisa Yoo Senior Manager, Strategic Sourcing and Procurement, Commercial Regeneron
Mo Zahid Director Knotch Inc.
  • Name

    Melanie Arnold

    Title

    Direct Mail Manager

    COMPANY

    American Red Cross
  • Name

    Crystal Boyer

    Title

    Lifecycle Marketing Manager

    COMPANY

    First State Community Bank
  • Name

    Lois Brayfield

    Title

    Chief Executive Officer

    COMPANY

    J. Schmid & Assoc. Inc.
  • Name

    Tara Brophy

    Title

    Marketing Operations Category Lead

    COMPANY

    Johnson & Johnson
  • Name

    Dana Bunke

    Title

    Senior Director

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Quentin Butcher

    Title

    Director, Business

    COMPANY

    Vietnam Veterans of America, Inc.
  • Name

    Dave Cesaro

    Title

    Director Client Marketing

    COMPANY

    Valassis Communications, Inc.
  • Name

    ANAMITRA CHAUDHURI

    Title

    VP, Analytics

    COMPANY

    Merkle, Inc.
  • Name

    Tara Cooper

    Title

    Print Production Manager

    COMPANY

    Merck & Co.
  • Name

    Suing Cornish

    Title

    Creative Manager, Brand Activation

    COMPANY

    Newell Brands Inc.
  • Name

    Hayley Daniel

    Title

    Sr Director - National Direct Mktg

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Shailin Dhar

    Title

    CEO and Co-Founder

    COMPANY

    Method Media Intelligence
  • Name

    Brittany Diamond

    Title

    Art Director

    COMPANY

    Kohl's Corporation
  • Name

    Adriana Dianderas

    Title

    Designer

    COMPANY

    Healthfirst
  • Name

    Paola Dunaway

    Title

    Consumer Marketing Manager

    COMPANY

    AFLAC, Inc.
  • Name

    Patricia Ezell

    Title

    Global Programs Manager

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Susan Fleischman

    Title

    Director, Client Services

    COMPANY

    Bulletproof
  • Name

    Erline Francois

    Title

    Associate

    COMPANY

    BTC Bahamas
  • Name

    Brooke Franks

    Title

    Manager, Campaign Management Global Marketing

    COMPANY

    Hilton
  • Name

    Celeste Giampetro

    Title

    VP, Marketing

    COMPANY

    PebblePost
  • Name

    Dan Gilkey

    Title

    Direct Sales

    COMPANY

    Dow Jones & Co., Inc.
  • Name

    Bonnie Gordon

    Title

     

    COMPANY

    Vitamix Corporation
  • Name

    Laura Hanson

    Title

    Marketing Director

    COMPANY

    Grande Communications
  • Name

    Nancy Lee Harding

    Title

    Strategic Account Manager

    COMPANY

    United States Postal Service
  • Name

    Tech Hartness

    Title

    AE

    COMPANY

    Quad
  • Name

    Debora Haskel

    Title

    Vice President, Marketing and Corporate Communications

    COMPANY

    IWCO Direct
  • Name

    Stephanie Haverbeck

    Title

    Senior Digital Marketing Manager

    COMPANY

    Michelin North America, Inc.
  • Name

    Mary Hennen

    Title

    Principal, Business Solutions

    COMPANY

    FullContact
  • Name

    Mike Hiskett

    Title

    Senior Vice President, National Sales and Marketing Analytics

    COMPANY

    Money Mailer, LLC
  • Name

    Steve Holland

    Title

    Strategic Account Executive

    COMPANY

    Specialty Print Communications
  • Name

    Amy Hurtado

    Title

    Director of Public Relations and Digital Marketing Services

    COMPANY

    Joni and Friends
  • Name

    Tracee Joseph

    Title

    Sr. Manager, Procurement Marketing & Communications

    COMPANY

    Discovery, Inc.
  • Name

    Masahiko Kamei

    Title

    Chairman

    COMPANY

    PODi Association Japan
  • Name

    Scott Kelty

    Title

    Creative Media Specialist

    COMPANY

    Royal Neighbors of America
  • Name

    Geoff Kowalski

    Title

    Chief Marketing Officer

    COMPANY

    On The Spot Media
  • Name

    Mike LaCombe

    Title

    Vice President, National Accounts

    COMPANY

    Money Mailer
  • Name

    Sajeel Manzoor

    Title

    VP, Growth Marketing & Analytics

    COMPANY

    LendingClub Corporation
  • Name

    Jonathan Margulies

    Title

    Managing Partner

    COMPANY

    Winterberry Group LLC
  • Name

    Susan Maureau

    Title

    Sr. Account Manager

    COMPANY

    Marriott Vacations Worldwide
  • Name

    Emily McKenzie

    Title

    Senior Account Manager

    COMPANY

    Epsilon
  • Name

    Denis McSweeney

    Title

    Director

    COMPANY

    AARP
  • Name

    Chris Michaud

    Title

    Marketing Manager, Local & Franchise

    COMPANY

    Planet Fitness
  • Name

    Rick Miller

    Title

    Director, Data Solutions Sales

    COMPANY

    Valid
  • Name

    Ashley Moore

    Title

    Senior Account Director

    COMPANY

    Adstra
  • Name

    Jessica Murray

    Title

    Graphic Designer

    COMPANY

    Carestream Dental
  • Name

    Jen Myers

    Title

    Director, Direct Response

    COMPANY

    Feed the Children
  • Name

    Alyson Nesvig Purgiel

    Title

    Manager Marketing Technologies and Analytics

    COMPANY

    Plante Moran
  • Name

    Alfredo O'Siel

    Title

    Sales Support Analyst

    COMPANY

    Regent Seven Seas Cruises
  • Name

    Lori Paikin

    Title

    Chief Revenue Office

    COMPANY

    NaviStone
  • Name

    Wendy Parker-Hepp

    Title

    Operations Manager, Creative

    COMPANY

    Pearson
  • Name

    Lisa Phipps

    Title

    Brand & Creative Services Manager

    COMPANY

    SiteOne Landscape Supply
  • Name

    Catherine Plaisted

    Title

    Senior Director, Creative & Photography

    COMPANY

    Ethan Allen Interiors, Inc.
  • Name

    Norman Quesnel

    Title

    Assistant Manager, Marketing

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Melissa Ricketts

    Title

    Sr. Brand Manager

    COMPANY

    Cooper Tire & Rubber Company
  • Name

    Charles P. Rogers

    Title

    Senior Manager, Marketing

    COMPANY

    American Express
  • Name

    Christina Rohrmann

    Title

    Marketing Associate

    COMPANY

    J.P. Morgan Private Bank
  • Name

    Sandra Roscoe

    Title

    SVP

    COMPANY

    PlusMedia LLC
  • Name

    Debbie Roth

    Title

    Vice President, Sales and Marketing

    COMPANY

    Japs-Olson Company
  • Name

    Andrea Rothmuller

    Title

    Sr. Marketing Manager

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Kurt Ruppel

    Title

    Director Postal Policy & Marketing Communications

    COMPANY

    IWCO Direct
  • Name

    Clint Seckman

    Title

    President

    COMPANY

    Parkland Direct
  • Name

    Nathan Shain

    Title

    Story and Content Manager

    COMPANY

    World Vision U.S.
  • Name

    Jennifer She

    Title

    Senior Marketing Manager

    COMPANY

    AT&T Inc.
  • Name

    Trevor Stoyer

    Title

    Senior Direct Marketing Executive, Major Accounts / National

    COMPANY

    United States Postal Service
  • Name

    Tammy Tufty

    Title

    Manager, Marketing Communications

    COMPANY

    Domtar Paper
  • Name

    Ray Van Iterson

    Title

    Manager of Innovation

    COMPANY

    United States Postal Service
  • Name

    Josh VanDavier

    Title

    Director, Integrated Fundraising

    COMPANY

    Make-A-Wish Foundation of America
  • Name

    Linda Vitrano

    Title

    Marketing Production Manager

    COMPANY

    MSC Industrial Supply
  • Name

    Adrian White Slagle

    Title

    Creator, Connections

    COMPANY

    Full Hearts
  • Name

    Jim Williams

    Title

    Strategic Account Executive

    COMPANY

    Specialty Print Communications
  • Name

    Sandra Worm

    Title

    Chief Operating Officer

    COMPANY

    Compact Information Systems, Inc.
  • Name

    Lisa Yoo

    Title

    Senior Manager, Strategic Sourcing and Procurement, Commercial

    COMPANY

    Regeneron
  • Name

    Mo Zahid

    Title

    Director

    COMPANY

    Knotch Inc.