Modern Measurement Takes Shape Here
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
Thank you for registering for the 2026 ANA Measurement & Analytics Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email [email protected].
REGISTRATION
Thank you for registering for the 2026 ANA Measurement & Analytics Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email [email protected].
In an era of rapid transformation, measurement remains the foundation of marketing success. The 2026 ANA Measurement & Analytics Conference, September 28-30 in Chicago, will explore modern measurement and analytic approaches and equip marketers with the insights, tools, and strategies needed to drive smarter decision-making and business growth.
This annual three-day conference brings together top marketers, researchers, and industry experts to share their experiences in implementing modern measurement strategies to drive growth. Featuring advancements in upper-, mid-, and lower-funnel metrics — including retail media networks, outcomes and performance, linear and CTV measurement, and advancements driven by AI — the conference will cover the most critical topics influencing measurement in 2026.
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
Who You’ll Hear From
Explore standout voices shaping the future of marketing. These speakers will challenge perspectives, share actionable strategies, and spark bold ideas to help you navigate what’s next. And we’re just getting started — more industry leaders will be added soon, so check back for updates.
Confirmed Speakers
Archana Basarur
Senior Vice President, Marketing Analytics
U.S. Bank
Jackson Bazley
EVP, Measurement for Marketers
ANA
Scott Canney
Vice President, Applied AI, Data & Analytics
Lowe’s
Gina DeVito
Director, Global Experiences & Partnerships
Indeed
Julia Fedor
Director, Brand Marketing Operations
United Airlines
Andy Hasselwander
Chief Analytics Officer
Marketbridge
Paul Holte
Boeing 757
767 Captain
Kimberly Jones
President & CEO
Butler
Sean Kingsbury
VP Marketing and Head of Agent Marketing
State Farm
Bob Liodice
Chief Executive Officer
ANA
Kimberly Liro
Sr. Account Director
Yahoo Inc.
Dr. Santosh Nair
Senior Vice President & Co-Head
Analytic Edge
Michael Paolini
Vice President, Test & Learn
Mastercard
Paras Shah
Senior Director, Digital Media
Georgia-Pacific Consumer Products
Gerardo Soto Aycinena
Vice President, Media & Sports Marketing
Lowe’s
Michael R Spadafore
Senior Director, Marketing Analytics
Ford
Francis Suo
AVP of Digital, Data, Analytics, and Technology
CVS Health
Mark Wagman
Managing Director, Data & Technology
MediaLink
Marisa Walsh
Director, Media & Measurement
Shipt
The Conversations That Defined 2025
Revisit the
2025 ANA Measurement & Analytics Conference
Explore highlights from last year’s event to get a sense of the insights, speakers, and actionable takeaways the ANA Measurement & Analytics Conference delivers — cutting‑edge discussions on AI, retail media, CTV, outcome‑based measurement, and privacy brought to life through real‑world case studies and practical frameworks. See what happened in 2025
Your Venue
Radisson Blu Aqua Hotel, Chicago | 221 North Columbus Drive, Chicago, IL 60601
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
The 2026 ANA Measurement & Analytics Conference will be hosted by the Radisson Blu Aqua Hotel, Chicago, designed by famed architect Jeanne Gang and placing guests in the heart of the city, with easy access to financial district businesses and attractions like “The Bean” and the Chicago Riverwalk.
During your stay, take advantage of the indoor pool to swim laps and the rooftop pool to enjoy amazing views. The fitness center adds fun to your workout with a half-size basketball court, an outdoor running track, and a steam and sauna room. The hotel’s lifestyle garden provides a welcome respite from the hustle and bustle of the day, and the on-site FireLake Grill House & Cocktail Bar offers Midwestern cuisine in an inviting atmosphere.
For those registered to attend the conference, the ANA has negotiated a special room rate of $318 per night at the hotel. The cut-off date to obtain this discounted rate is Monday, September 7, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences. Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Registration Options and Pricing
Whether you're attending in person or virtually, we offer flexible registration options designed to meet your needs.
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
- A discounted room rate at the host venue.
Virtual attendees receive:
- Access to hybrid session content, including select keynote and breakout sessions.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
INDIVIDUAL REGISTRATION OPTIONS
| IN-PERSON REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,299 | $1,499 | $1,599 | $1,999 |
| IN-PERSON REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,299 |
| Gold Tier |
| $1,499 |
| Silver Tier |
| $1,599 |
| Nonmember |
| $1,999 |
| VIRTUAL REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,099 | $1,299 | $1,399 | $1,799 |
| VIRTUAL REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,099 |
| Gold Tier |
| $1,299 |
| Silver Tier |
| $1,399 |
| Nonmember |
| $1,799 |
* Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
The Partners Behind The Experience
This event wouldn’t be possible without the support of our sponsors — brands that believe in the power of connection, innovation, and industry leadership. These partners are here not just to be seen, but to contribute meaningfully to the experience. Learn more about our sponsorship opportunities
Presenting Sponsor
General Sponsors
Cancellation Policy and Notes
To help you plan with confidence, please review our cancellation policy, as well as important notes regarding registration changes, refunds, and virtual participation options for this event.
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact [email protected].
For all press inquiries and press registration requests, please contact [email protected].