Association of National Advertisers Urges Strong Support for Federal Data Privacy Legislation and Strengthened Privacy Enforcement by the Federal Trade Commission

Calls on FTC to Systematically Evaluate the Effects of GDPR and CCPA on Consumers and Competition

WASHINGTON (June 27, 2019) In written comments submitted today to the Federal Trade Commission (FTC), the Association of National Advertisers (ANA) calls for the Commission to support federal data privacy legislation that reflects the principles outlined by the Privacy for America coalition. ANA is a founding member of the Coalition. Among the principles supported by Privacy for America is the creation of a new Data Protection Bureau within the FTC and equipping the Commission with additional oversight capabilities and enforcement capacities. ANA further encouraged the FTC to carefully evaluate the impact of new and emerging privacy regulations in Europe and California on consumers and competition.

“ANA supports a strong nationwide privacy standard that will provide enhanced protections to consumers while preserving the benefits of the ad-supported economy and maintaining healthy business competition,” said Dan Jaffe, ANA Group EVP, Government Relations. Jaffe emphasized that “ANA believes a national privacy law should preempt inconsistent state laws, enhance the development of a competitive level playing field for marketers and other businesses, and assure consumers that their data will be used by business only for approved non-discriminatory purposes.”

Privacy for America is a coalition of industry trade associations and companies that supports enactment of federal legislation that will provide, for the very first time, broad-based privacy rules for the entire U.S. marketplace that protect consumers nationwide. The coalition advocates for an approach that will clearly define prohibited data practices that make personal data vulnerable to breach or misuse and preserve the benefits that come from responsible use of data. Legislation supported by Privacy for America would establish new prohibitions on certain harmful and unexpected data practices; create a new Data Protection Bureau within the FTC to strengthen privacy enforcement and oversight; grant enhanced rulemaking authority to the FTC; ensure responsible advertising practices; require strong data security protections; and authorize strict penalties for violations.

While advocating for a strong, preemptive federal data privacy law, ANA said a federal approach to data privacy should learn from existing, minimally-tested models such as Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Jaffe stated “ANA encourages the FTC to critically evaluate the effects of the GDPR and CCPA through a research study carried out by its Bureaus of Economics and Competition and provide a public report of its findings. This report should include addressing the impacts of the regulations on small businesses, consolidation in the market, and the availability of free and varied content online, among other benefits and costs to consumers.”

The comments were submitted as part of the FTC’s request for final comments for the hearings on Competition and Consumer Protection in the 21st Century.

To learn more about ANA and the efforts of the marketing community to protect the responsible use of consumer data in the online marketplace, visit To learn more about Privacy for America, visit

About the ANA:

About the ANA: The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,850 companies and organizations with 20,000 brands that engage almost 50,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,100 client-side marketers and more than 750 marketing solutions provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

Media Contacts:

Dan Jaffe, Group EVP Government Relations, Association of National Advertisers (ANA).
Office: 202.296.2359
Cell: 646.369.4886

Tatiana Britt, Assistant Account Executive, Public Affairs, FleishmanHillard
Office: 202.828.8848